All GLG News Analyses Filed Under: Real Estate Services

Mansur HasibIndependent Real Estate SalespersonTHE LONG & FOSTER COMPANIES INC

The Buyer Pays Real Estate Commissions

October 22, 2007

Analysis of:Who Pays the Real Estate Commission? | homebuying.about.com

The author provides a good explanation of real estate brokerage commissions and the correct way to think about it.

Mansur HasibIndependent Real Estate SalespersonTHE LONG & FOSTER COMPANIES INC

The Future of Discount Brokerage

October 22, 2007

Analysis of:Foxtons Shuts U.S. Operations, Blames Housing Slump | www.bloomberg.com

The model of discount brokerage is based on high volume and quick sales.  The article points out how the Foxton's discount brokerage model collapsed at the slightest change in the pace of home sales.

The Ideal Home for Better Homes and Gardens.

October 15, 2007

Analysis by: GLG Expert Contributor

Analysis of:Better Homes Real Estate To Be Revived by Realogy | www.realestatejournal.com

Realogy expands its brand reach with the addition of Better Homes and Gardens.  Industry wide this points to the fact that real estate franchising continues its efforts to absorb and convert more independent real estate brokerage companies that are seeking assistance in attracting added consumers in a challenging market.  And who better to provide such services than Realogy with the application of its well-oiled real estate franchise infrastructure to support and market another real estate brand.

George SlusserPrincipalSlusser Consulting

Better Homes & Gardens Real Estate Re-Birthed

October 12, 2007

Analysis of:Better Homes Real Estate To Be Revived by Realogy | www.realestatejournal.com

Realogy(Now owned by Appolo) recently announced a long term agreement with Meridith Corporation to license the name Better Homes & Gardens for a 50 year term.  This move allows Realogy to return to its strength of selling franchises and building a brand.  Although technically a start-up there is great brand equity in the real estate community and a fondness for the old BH&G Franchise. 

Has the 80/20 rule apply to today's real estate firms?

July 27, 2007

Analysis by: GLG Expert Contributor

Analysis of:NAR Member Profiles | www.realtor.org

Have the agents truly taken advantage of new technological changes. Do the current agent population understand the affects of the internet and possible new applications provided by search providers? Are Brokers/Owners/ Franchise Brands on the forefront of the market uses for home purchase. Will training and agent selections address marketing needs for local firms.

Great Opportunities in Refinancing HUD 236 Projects

May 3, 2007

Analysis by: GLG Expert Contributor

Analysis of:Great Opportunities in Refinancing Older HUD Projects | www.dribinhousingblog.typepad.com

Investors often shy away from government assisted housing due to fear of regulation and red tape.  There are excellent opportunities for investors in the refinancing and recapitalizing of older HUD projects.

Realty Wars

April 23, 2007

Analysis by: GLG Expert Contributor

Analysis of:Realtors side with Zillow.com | www.azcentral.com

The subject article is written to convey an implicated and narrow point of view that the State of Arizona is once again rising to protect Mom & Pop as they meet their need for roof and shelter for the stressed family.In fact, the source material is the now visible pebble which tops one of the biggest economic boulders in the country.New technology is causing disruptive change to one of the biggest businesses in the country – residential real estate.In particular here, free data assembled from public records perfects the market.A perfected market is difficult to extract profit from as professional services are not valuable when the point of the professional service is to charge for assembling information difficult to obtain free.Previously expensive services now have no economic value as the result is free online.To say that paint colors and barking dogs require an expensive professional to compile an opinion for consumers to make sense of it all doesn’t make sense.

WILL CBRE ACQUISTION PAY DIVIDENDS?

February 28, 2007

Analysis by: GLG Expert Contributor

Analysis of:ECONOMY PROPELS REAL ESTATE GIANT | www.investors.com

1-THE CBRE ACQUISITION OF CBRE CREATES UNIQUE GLOBAL REACH


2-THE COMBINED FIRM IS NOW BIGGER THAN ITS CLIENT BASE, AND IT NOW FACES ISSUES OF BUREAUCRACY IN AN OTHERWISE RELATIONSHIP, CLIENT-DRIVEN INDUSTRY. 


3-MANY OBVIOUS BUSINESS COMBINATIONS HAVE FAILED BECAUSE MANAGEMENT WAS UNABLE TO PROPERLY EXECUTE THE INTEGRATION OF CULTURES.

Here’s How it’s Happening in the Single-Family Real Estate Brokerage Business.

November 15, 2006

Analysis by: GLG Expert Contributor

Analysis of:Time To Move On? | www.forbes.com

Consider these thoughts. The average annual sales volume per agent for this company was almost $ 3.7 million in 2005.  Each seat then at the average 72 agent office generated over $ 180,000 in gross fees at the average 5 % fee Long and Foster generated last year.  The average agent carried away almost $ 130,000 gross fees before the agent’s expenses of marketing and administration.  Further calculations show that the average cost per seat on the company side is close to the remainder this year.  Since about 20 % of the sales force usually do about 80 % of the business, if true for Long and Foster that leaves the lesser almost 15,000 agents about $ 45,000 gross income to maintain a business and a lifestyle.  Pretty slim pickings in a record market.  Read heavy turnover and training expenses here.  It looks like gross commissions are going to go down from where they are now too.  This company looks like it’s going to retrench.  Huge as it is, this company employed about 1.5%% of the nation’s real estate agents.  The table in the article tells us that there is a real estate agent for every 222 people in the United States. Long and Foster also tells us about the mixed results with its mortgage company and home insurer and the beginnings of its call center and Spanish web site.

Surprise! Strategy and Real Estate Can Go Together

November 9, 2006

Analysis by: GLG Expert Contributor

Analysis of:CB Richard Ellis Takes Trammell in $2B-Plus Merger | www.globest.com

This merger increases CB Richard Ellis' profile and platform.

This merger strengthens CB Richard Ellis in the business lines it was weaker in.

CB Richard Ellis will need to focus on integrating the respective cultures of the two organizations.

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