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All GLG News Analyses Filed Under: Media

Analyses are solely the work of the authors and have not been edited or endorsed by GLG.

Measuring ROI in high tech business development activities among vendors and partners

May 20, 2009

GLG Expert Contributor

Channel Marketing; The Era of Accountability | www.channelsmarketing.biz

A $380 billion market exists for IT products/services in North America, the VAST MAJORITY being delivered in a partnering manner (tech vendors, distributors, and Solution Providers). Helping clients in information technology market segments better understand the ROI on their spending directly impacts top and bottom line results of vendors and their partners. "About 1%" or $4 billion is spent yearly on business development activities. ROI is rarely understood since much of it flows through partnerings firm. Current economic conditions dictate a greater need for accountability and greater need to deliver results. The delivery of technology solutions helps no less than four businesses; 1. The end customers gain solutions to problems/opportunities 2 - 4. The vendor(s), distributor(s), and Solution Providers  win some or all of a sale, win market share, and the best position to maximize the clients' lifetime value. Understanding the ROI helps all make better informed decisons.

James MeyersChief Executive Officer Alpha Media What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Hulu’s Traction Causing Friction with Multichannel Operators

May 14, 2009

Disney Teams Up With Other Networks Online, Buying Stake in Hulu Site | online.wsj.com

1. As online viewership grows, Pay TV companies reconsider sharing their content for free     2. Multichannel companies such as Comcast (CMCSA), Time Warner Cable (TWC) and DIRECTV (DTV) pay cable networks billions of dollars each year to carry programming

The Last Place One Wants To Invest Is In The Valley Of Chaos

May 12, 2009

GLG Expert Contributor

'Star Trek' Boldly Lifts Paramount Out of Slump | online.wsj.com

Hollywood Corporations look like regular companies on paper but they are not.   It doesn’t matter how many interesting alternatives Hollywood Entertainment can offer they have been hamstrung by their employees.   Hollywood Entertainment survives via their monopoly of over North American distribution Only. 

Star Trek is bigger than the movie

May 11, 2009

GLG Expert Contributor

'Star Trek' Boldly Lifts Paramount Out of Slump | online.wsj.com

Paramount's bet on their recent Star Trek movie is larger than the success of this individual title.  It is all about resurrecting a franchise for the Studio.  Today's feature film environment requires a Studio to have a couple of franchise titles that guarantee them minimum levels of success think Sony - Spiderman, WB- Harry Potter, Disney -Pirates, Fox - Xmen, etc.  Paramount desperately needed some franchises that provided opportunity for repeatable "episodes or movies.  Transformers was their first real success but they needed another.

Star Trek, The Movie Again...? Been There Done That...

May 8, 2009

GLG Expert Contributor

Can 'Star Trek' crew land a hit? | www.baltimoresun.com

When investment is high and so much is at stake how can someone deliberately set out to trash a movie production? 

VirginMedia - out to set records or deflect attention?

May 7, 2009

GLG Expert Contributor

Virgin Media launches 200 Mbps broadband pilot | www.telecompaper.com

Are Virgin Media on the threshold of making HD content for the average householder the norm or has the media giant taken a bold stride in keeping what they see as their key assets in house?

While Sony is currently outselling Nintendo, the overall market is weak

May 4, 2009

GLG Expert Contributor

Nintendo Loses Some of Its Luster | online.wsj.com

Sales of game consoles in Japan are down 18% in general. The Sony PS3 is currently outselling Nintendo's Wii. This is not likely to last for long.

Alan Albarran, Professor and Director

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Disney Revamps Digital Strategy; Jumps on Board the Hulu Train

April 30, 2009

Disney Teams Up With Other Networks Online, Buying Stake in Hulu Site | online.wsj.com

The Walt Disney Company invests in Hulu, joining Fox and NBC Universal as partners in the online TV distribution service.  Among the many implications, where does this leave CBS?

What will Happen on Online Advertising in 2009?

April 27, 2009

GLG Expert Contributor

Zenith Optimedia slightly optimistic on online advertising | www.adotas.com

The current global economic downturn shows a direct impact on advertising although digital investment could be the less affected regarding conventional media such as TV, Print or Radio. However these trends must be influenced by the performance of big markets and media suppliers

What are Future Social Media Business Opportunities? Ask the Federal Government!

April 21, 2009

GLG Expert Contributor

GSA signs agreement with Facebook | fcw.com

According to a Federal Computer Week Report, the Federal Government's General Services Administration (GSA) is expanding its reach into social media.  What's the business opportunity?

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