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All GLG News Analyses Filed Under: Media

Articles with lock require a GLG News subscription
Posted March 5, 2008
Commercials on Fast Forward
Analysis of: Locking in Viewers to Watch the Commercials | www.nytimes.com
Author: GLG Member Program Contributor
Instead of cramming commercials down the throats of time-shifting viewers, sponsors and networks alike are missing a unique opportunity. Creating on-demand opportunities that don't allow viewers to zap commercials only creates animosity.
Posted March 4, 2008
360 degree programming is the future for the entire value chain in television!
Analysis of: Locking in Viewers to Watch the Commercials | www.nytimes.com
Author: GLG Member Program Contributor
The new millenium has brought new technologies and with this we have new viewing audiences who no longer consume via the traditional broadcast television methods which inevitably means the broadcasters and the content owners alike have to find a new way to fund traditional television programming. The...
Posted March 3, 2008
Traditional Television Advertising Grasping at Straws
Analysis of: Locking in Viewers to Watch the Commercials | www.nytimes.com
Author: GLG Member Program Contributor
- Viewers have already tasted the commercial free world of television entertainment. The proverbial genie is out of the bottle and you can't put it back in. - There are many viewing alternatives to broadcast television networks, and the viewing public is becoming increasingly more sophisticated at finding...
Posted March 3, 2008
People Were Actually Paid to Stand in Line for an FCC hearing? Is this a Joke?
Analysis of: Comcast paid people to stand in line at FCC hearing | www.networkworld.com
Author: P.J. Louis, President PJ Louis LLC
OMG – Oh My Gosh.  I am waiting for the other shoe to drop.
Posted March 3, 2008
Do You Hear The Death Bell Sounding For Network Affiliations?
Analysis of: Locking in Viewers to Watch the Commercials | www.nytimes.com
Author: GLG Member Program Contributor
ABC is taking away exclusive first run rights from its Affiliates... This programming is being handed over to the local cable company and effectively bypassing local broadcasters.   Who needs Affiliates when the local cable company will do..?
Jon Watson Posted March 3, 2008
Unintended consequences?
Analysis of: Opening bids: how the badly drafted Housing Bill could choke the supply of affordable new homes | property.timesonline.co.uk
Author: Jon Watson, Principal Jon Watson Consulting
Reduced levels of house building Reduced provision of affordable housing Increased public borrowings Loss of innovation and growth in new housing products.
Posted March 3, 2008
EU Fines Microsoft – What Is Next; Regulating the XBox?
Analysis of: EU Fines Microsoft $1.35 Billion For Failure to Comply with Ruling | online.wsj.com
Author: P.J. Louis, President PJ Louis LLC
I like the EU’s view of the fine; they called it a large parking ticket. I am wavering between believing the EU or it being the typical anti-American sentiment.
Posted February 29, 2008
Consumers Lie - Can't Push Against The Tide
Analysis of: Locking in Viewers to Watch the Commercials | www.nytimes.com
Author: GLG Member Program Contributor
Usually when what you hear from consumers in focus groups sounds too good to be true...it is.  In a totally selfish, non-consumer-centric initiative, ABC and Cox have somehow convinced themselves that consumers will go against the grain of what they inherently want - and I suspect the results will...
Posted February 28, 2008
Does Locking-In Viewers Create Value?
Analysis of: Locking in Viewers to Watch the Commercials | www.nytimes.com
Author: GLG Member Program Contributor
The article points to a business model that does not create value, and hence appears to not be sustainable.
Posted February 27, 2008
Web based advertising on DVR's
Analysis of: Locking in Viewers to Watch the Commercials | www.nytimes.com
Author: GLG Member Program Contributor
Time/place shifting with web based downloads can retain advertising with available software that streams the ads over a portion of the bottom of the programming [such as thunderstorm warnings on broadcast tv].  Clciks on the ads can still be captured by the advertiser, as long as the viewer still...
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