All GLG News Analyses Filed Under: Media

The Hispanic Market is Soaring - Marketers Take Notice!

November 4, 2009

Analysis by:GLG Expert Contributor

Analysis of:  The Hispanic Market Is Set to Soar | www.adweek.com

Hispanics are a critical target for US marketers in coming years.  They are growing in size, influence, buying power, and have a young audience that is just entering their high earning and spending years.  This target will have to be handled differently than a typical US target, as culture plays abigger...

The inevitable convergence of releasing windows

November 3, 2009

Analysis by:GLG Expert Contributor

Analysis of:  Video-on-demand hot in November | www.videobusiness.com

Now faster than slower the different releasing windows, first on Home entertainment and then all around, are collapsing.Even against stated resilience to change the releasing model, studios are forced by the demand generated by technology advances.Finally, a day will come in which the consumer will...

The Effects of US Hispanic Media Concentration for Advertisers and Investors

November 3, 2009

Analysis by:GLG Expert Contributor

Analysis of:  The Hispanic Market Is Set to Soar | www.adweek.com

The concentration and proportionate dearth of US Hispanic media outlets make it an easy buy for advertisers and creates a real value builder for investors.

Like father like son

October 21, 2009

Analysis by:GLG Expert Contributor

Analysis of:  Spain’s TV ads through a big slump | www.rapidtvnews.com

Spain like all European countries looks to the US when it comes to advertising. If ad sales are soft in America they are softer in Europe. When ad sales are robust in the US then six months later same is true for the rest of the world, including Asia.Television and Advertising were invented in theUS...

What will be the next scenario for advertising investment in Spain?

October 16, 2009

Analysis by:GLG Expert Contributor

Analysis of:  Spain’s TV ads through a big slump | www.rapidtvnews.com

The advertising investment will go down to 2003 levels - 5.600.000 €, meanwhile others factors could play a key role for the recovery of the advertising industry such as the new public TVE without advertising, The DDT and the Analogic blackout

Alan AlbarranProfessor and DirectorUNIVERSITY OF NORTH TEXAS

Spain's TV Slump Indicative of Tough Economy

October 16, 2009

Analysis of:  Spain’s TV ads through a big slump | www.rapidtvnews.com

The weakening advertising economy in Spain is the direct result of an economy struggling with recession and also reflects shifts in consumption patterns involving new media.

3D Bottleneck on 10/2

October 8, 2009

Analysis by:GLG Expert Contributor

Analysis of:  Moviegoers feast on 'Zombieland,' 'Meatballs' | www.variety.com

Disney chose to release the retooled Toy Story/Toy Story 2 3D combo on 10/2 stomping on the third week of Cloudy with a Chance of Meatballs.  Notwithstanding the wisdom of pushing into the marketplace with 3D on the top of another 3D film, there are some things we can derive from the results.

Cathy StaufferFounderCathy Stauffer Consulting

Walmart, DVDs, Redbox And A Better Value Proposition

October 5, 2009

Analysis of:  Wal-Mart Scales Back DVD Displays | online.wsj.com

While it always makes sense to cut slow movers in favor of faster moving, more popular merchandise, when it comes to DVDs and Walmart there's a greater dynamic at play - physical media is losing it's appeal with many customers, and Redbox has begun offeringa far superior value proposition for Walmart...

Performance Royalty Act will Doom Performers

October 4, 2009

Analysis by:GLG Expert Contributor

Analysis of:  Performance Rights Act | www.opencongress.org

Radio is still THE main method for generating the sampling that leads to purchase. Thinking,  "That's great for new releases, but not fair that older songs are used for free?"  Two notes: 1) What's the value of the initial usage - which is entirely promotional?  If artists and labels had to PAY for...

Momentum behind Panasonic 3D TV technology

October 1, 2009

Analysis by:GLG Expert Contributor

Analysis of:  Panasonic Enlists Hollywood To Promote 3D TVs | www.businessweek.com

With a consumer unfriendly product Panasonic has gained early momentum with Hollywood studios in an impending 3D display technology format war. Whether Panasonic's technology will win out eventually is still uncertain.

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