All GLG News Analyses Filed Under: Internet

Google Voice is superb

June 29, 2009

Analysis by: GLG Expert Contributor

Analysis of:Google Voice takes a step toward launch | news.cnet.com

It does exactly what they say it does and it meets a number of needs that people didn't even realize they had until they heard of the capabilities.

Richard HinePrincipalRichard Hine

Why "Traditional" Media Are Doomed

June 25, 2009

Analysis of:Microsoft's Steve Ballmer: Traditional media will not bounce back | www.guardian.co.uk

Microsoft's Steve Ballmer is the 2009 Media Person of the Year.  He says that traditional media can no longer succeed by replicating their print content online.  If you want to reach consumers online, "static content won't cut it."  That's why the old approaches are doomed to fail.

Ballmer Places ALL Content Online within Ten Years

June 25, 2009

Analysis by: GLG Expert Contributor

Analysis of:Microsoft’s Ballmer: All Traditional Content Will Be Digital In 10 Years | tinyurl.com

At the Cannes Lion Festival Ballmer said that all content would be digital and online within ten years. He further said that the advertising economy had been reset and revenues would never reset to “pre-recession” levels. The core message being that “traditional broadcast and print media” would be taking a smaller share of the market with the shift moving to digital outlets. OK - but is that a surprise? The real issue is that for the first time, online growth is stabilizing and slowing. How is the market changing and what does this mean in terms of where the market is really headed?

P.J. LouisPresidentPJ Louis LLC

Throwdown with Bing!

June 18, 2009

Analysis of:Bing's Share Rises Again | online.wsj.com

I have been using Bing.  I largely like it.

Jay CuthrellPrincipalCuthrell Consulting, LLC

The risk of applying cookie cutter models to back into financials of Internet titans

June 17, 2009

Analysis of:YouTube Not Losing THAT Much Money | www.marketingpilgrim.com

Backing into estimations of operational costs for a company like Google properties such as YouTube or Amazon EC2/S3 etc... (with all due respect to the analysts) is a bit like trying to measure the speed of light in the times of Empedocles.

Online Growth Opportunities in the Down Ad Market

June 11, 2009

Analysis by: GLG Expert Contributor

Analysis of:Has The Ad Recession Hit Bottom Yet? | www.paidcontent.org

The ad market has been brutal - the decline has been steady and hit 15.1% in Q1 according to Bernstein Research Ad Tracker. No sector grew including online which was a first. And while many, including ZenithOptimedia, still predict growth in online ad spend this year, even they have cut their projection in half to 4.5%. However, there are strategies for companies to make money in online advertising. It is key for online marketers to monetize their business - now more than ever.

Hans van RietschoteFormer Technical AdvisorQLAYER BVBA

Does being aware of the dangers on the Internet make you safe?

June 8, 2009

Analysis of:DutchNews.nl - Dutch 'most naive' about internet security | www.dutchnews.nl

From a study done by PayPal one may conclude that the Dutch are the most naive about internet security, only 23% of the Dutch worry about loosing their digital identity versus 90% of Americans. But does being aware really make you safe enough on the Internet?

Amazon's Kindle Will Survive Google's E-Books

June 8, 2009

Analysis by: GLG Expert Contributor

Analysis of:Google Sets Plans to Sell E-Books | online.wsj.com

Google's plan should expand the appeal of E-books, thereby benefiting various platforms for reading E-books.

Google's E-Book Plan: Will the Kindle Survive?

June 5, 2009

Analysis by: GLG Expert Contributor

Analysis of:Google Sets Plans to Sell E-Books | online.wsj.com

Amazon's success with the Kindle may be shortlived. Google's plans to start selling e-books will create a market for e-reading devices and  impact the sales of the Kindle.

Hans van RietschoteFormer Technical AdvisorQLAYER BVBA

Yes Google will become Big Brother, because users don't care

June 4, 2009

Analysis of:Internet and Personal Security | notes2self.net

In order to be competitive Google needs to collect personal information about its users so they can better target their ads. Without proper targeting, the ads will become annoying to the user and a waste of money to the advertiser. So the race is on to collect as much information as legally allowed.

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