All GLG News Analyses Filed Under: Internet

Why Mozilla Is Becoming Anti- Google Chrome Frame?

October 5, 2009

Analysis by: GLG Expert Contributor

Analysis of:Why is Mozilla getting involved in the IE/Chrome Frame debate? | blogs.zdnet.com

Version:1.0 StartHTML:0000000167 EndHTML:0000001270 StartFragment:0000000454 EndFragment:0000001254Executives of Mozilla showed their concern on the release of Google’s Chrome Frame a plug-in which according to Google could improve rendering speed of Internet Explorer speed by nine folds on the other hand other browser vendor like Mozilla claims that it makes the browser less secure and reduces the user’s positive experience.

Social Networking & Search Engine Optimization

October 3, 2009

Analysis by: GLG Expert Contributor

Analysis of:Social Networking & Search Engine Optimization | nacho.icbdr.com

In light of the rapidly growing phenomenon termed social networking, the ultimate goal of search engines is to adopt a risk management program that will enhance the customer experience; to create repeat sales and enthusiastic word-of-mouth referrals. Effective search engine marketing is an ongoing qualified measurement and improvement program. Such a program has to constantly scrutinize the statistical data being collected to optimize the search engine marketing campaign.

Is Windows 7 Viable Replacement For XP?

October 2, 2009

Analysis by: GLG Expert Contributor

Analysis of:Microsoft's message to IT pros: Meet us half way with Windows 7 | blogs.zdnet.com

Is Windows 7 a viable replacement for the XP operating system? The XP operating system has been utlized for ten years, it has been proven to be stable, reliable, and virtually, a secure platform.  It is the most widely used operating system in the world.

UK Online Ad Dominance Doesn't Translate To Other Markets, Especially the U.S.

October 1, 2009

Analysis by: GLG Expert Contributor

Analysis of:UK Internet ad spend overtakes TV for first time | www.reuters.com

Research from the IAB as well as PricewaterhouseCoopers and the World Advertising Research Center has found that Internet advertising spending has surpassed that of television advertising. This is primarily due to the relative weakness of ad-supported television in the U.K. market and does not directly translate to the U.S. and  other markets in the Americas and AsiaPac regions.

TV advertising faces increased competition from video

October 1, 2009

Analysis by: GLG Expert Contributor

Analysis of:UK Internet ad spend overtakes TV for first time | www.reuters.com

Online ad spend has had an encouraging 2009 buoyed by increases in certain ad formats. But it is as much about the TV ad sector performing less well, particularly in the face of competition from online video advertising, which is a sector worth watching in the future.

Statistics Don't Tell the Real Story

September 30, 2009

Analysis by: GLG Expert Contributor

Analysis of:Twitter users twice as receptive to advertising | www.totaltele.com

1) Twitter users are mega interactive 2) Click-through traffic is not necessarily a phenomenon of Twitter, but rather the confidence in certain Twitter users 3) Jury is still out on monetization strategy

Don't Take The Twitter Ad Phenomenon To The Bank...not just yet

September 30, 2009

Analysis by: GLG Expert Contributor

Analysis of:Twitter users twice as receptive to advertising | www.totaltele.com

Recent research into the online behaviors of Twitter users creates more questions than answers. This builds on an implicit assertion that brands can advertise on Twitter for free -- when the reality is that all marketing costs money, and there are no free lunches.Despite the hype cycle of jumbled logic and shoddy analysis, it's not yet time to take Twitter to the bank.

Mutual Benefit - Monetization for Facebook; A Bite at the Future for Nielsen

September 28, 2009

Analysis by: GLG Expert Contributor

Analysis of:Nielsen Hooks Up With Facebook for Ad Effectiveness | www.businessweek.com

The announcement of Facebook's partnership with Nielsen is a positive move for both companies. The recently profitable Facebook needs to continue expanding its revenue model, while Nielsen, the longtime  giant in market research, must struggle to stay relevant.

David DiamondPresidentDavid Diamond Associates

Electronic Coupons are coming soon

September 24, 2009

Analysis of:The Breakfast Wars: Starbucks Learns to Cook | www.nytimes.com

Electronic couponing is finally read to happen. The combination of the current economic climate, the willingness of key leaders (P&G< Safeway and Kroger) to make it happen and the maturity of the enabling technologies means that after years of creeping forward, electronic couponing is ready to dominate

Computer Users are Often to Blame for Problems

September 24, 2009

Analysis by: GLG Expert Contributor

Analysis of:Spyware forum: Computer users often to blame for problems | www.computerworld.com

With the advent of social networking sites, users are downloading infected videos, games and images. This causes a myriad of infections because users trust the sources.

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