All GLG News Analyses Filed Under: Internet

Other than the yellow pages sites, Yahoo! is really one of the incumbents in local search. It pioneered interactive mapping, advanced functionality and local filters, as well as being an early integrator of community and ratings/reviews. But more recently Yahoo! has been under pressure from Google and...

Plenty of otherwise smart people seem to be rushing toward some type of application that involves cellphones (do they even call them that anymore?). If it’s on your agenda, I’d suggest you be careful.

This analysis explores clients' need to accelerate innovation, which might shape the features of the next killer application. An example of such an Innovation Portal has been discussed.

Google is penetrating deeper into the local market Google is using its own users to help sell Google versus Yellow Pages Smack Down

I see this effort by Google as a means to increase the size and usefulness of their local business database.  Local Businesses can already go to google and enter their local business information.  However, as a percentage of businesses out there, not many have take advantage of this free service. ...

Catalog deceleration and online "eyeballs" foreshadow a quick acceleration in online ad spending.  However, the slow integration of multi-channel and the failure of key execs and ad companies to understand this new channel are preventing the shift from print to online.  This article explores...

• Google needs sales force to reach over 25 million US hyper-local businesses because self-provisioning has failed for the 1 millionth year in a row • Collecting data in this new program is not a sales force and will be a trail of tears • This program will have no success in developing...

1) Many decades of print advertising have elapsed, providing solid metrics and return on advertising dollars. 2) Many online (pay-per-click and revenue sharing) opportunities are very new without the benefit of long time analysis.

Facebook won't sell because: - They can be more effective through partnerships - Won't tell someone they can't be a partner - Is more than happy to be independent - Could cash in more as an IPO than LBO

Agencies are trying to maintain relevancy as primary touchpoints like Google cater to self-service and threaten to remove the middleman.  In a world of customization, globalization and de-centralization, marketers cannot continue to live in silos and not think about finding and targeting their...