All GLG News Analyses Filed Under: Internet

Jon Wren Omnicom CEO has it right but backwards. He is quoted as saying about digital advertising that "...everything increasingly in the future is going to have a digital component to it,".  The truth is everything in the future will BE digital with other media as a component.  Agency leaders...

In an age of collaboration & sharing, social sites should take a cue from the users by focusing on rev sharing agreements than on forcing ads on a generation of users accustomed to not having ads there in the first place.

Potential advertisers will have to be aware of non-market related constraints when they decide whether or not the use YouTube as an advertising medium in Asian countries. In particular, they have to be aware of list of do's and don'ts (and taboos) with regard to content put into this medium. These...

For all the right practical reasons, advertisers' reluctance to embrace social networking sites will fade, the same way their reluctance to embrace the Internet faded, and for many of the same reasons. The most important of those reasons: Despite its unruly, renegade tendencies, social networking is...

• A 3-D renaissance is taking place in the cinema due to the introduction of DLP digital projection in theatres. • 3-D to the home has its challenges: no standards, difficult to produce, only DLP can display 3-D out-of-the-box. • TI's push to use 3-D to increase DLP sales in the home...

Major content providers tends to take advantage in the market dispute with independents producers and social media. The main question is not about the best media – PC or TV – but about the content value.

It is no wonder that sites like YouTube and MySpace have had trouble with generating ad revenue. If you look at it from an advertiser’s perspective you will note that advertisers associate their products with specific entertainment programs and demographics. YouTube and MySpace have such a plethora...

Advertisers of all shapes and sizes will continue to hold advertising dollars back when it comes to social media for some very specific reasons.  These center on a lack of understanding of what "social media" entails, high profile mistakes that hit at the authenticity of media (i.e. Walmart...

Major content providers tends to take advantage in the market dispute with independents producers and social media. The main question is not about the best media – PC or TV – but about the content value.

As president of World Class Records, a new record label which markets, publishes, and distributes musical content world-wide, I find that it is critical to note that a key factor in any analysis pertaining to the question at hand is the extreme and rapid pace that people are changing the way they procure...