All GLG News Analyses Filed Under: Internet

Google doesn't 'get' social media and their pandering to entertainment media via "Universal Search" offers proof.  Need more?  Microsoft just moved on Facebook. Google has compounded their missed opportunity with social media by letting company politics seep into their PageRank update. ...

Atlas DMT has the ability to weight conversions based on a person's online ad exposure & actions.  And if it ends with a Google search, click & sale/action, then Google still commands the majority of the attribution.

The latest mobile offerings from MySpace resemble its boss: News Corp and newspaper sites have flailed while trying to force consumers to pay for content.  Facebook, MySpace, and LinkedIn may eventually make money from premium services and ads, but they must be cautious while expanding into the...

Local search has high potential through mobile handsets because of the following factors: 1) GPS and navigation services, 3) Active vs. passive viewer, 3) Constant user access.

People will need to be given a reason to use local search. The simple fact is that local search is, well, local... People already know their local area and can mostly find what they need on their own. The local internet search that adds value will attract the customers.

Web 2 has also led in part to the re-emergence of the Internet economy, and more specifically e-commerce. As commercial websites try and enter this space, there is no sign of this growth abating. It is estimated that over $25 billion dollars will be spent worldwide on online advertising this year. Google...

The price of oil continues to hit record highs.  As the price of oil escalates along with gasoline prices, this will negatively impact the local advertising for radio and television.  Advertising tends to move inversely with oil prices, especially for local radio advertising. 

If search & email can be ad supported business models, then why can't other services or software as it moves from desktop to the Internet?

This is really interesting.  The need for local search is great, but the offerings are limited.  How that element can drive growth in '08 & '09 is beyond me - unless it's mobile.

Project Apollo was launched at a time when the Internet began to emerge as critical medium for entertainment, news, and advertsing.  The year it began, Sprint and Verizon had just launched their mobile media platforms and Microsoft started its own entertainment platform.