Study Group: Wireless Service Expert (China)

GLG News^SM Analyses by this Study Group's Leading Experts(?)

As Orange launches iPhone in UK, Apple requests marketing assistance

November 3, 2009

Analysis by:Peter Curnow-Ford, Chairman,

Analysis of:Orange to sell iPhone in UK from 10 Nov | www.totaltele.com

As Apple expands beyond exclusivity in markets it is using additional means to ensure it delivers high levels of service to its end customers.France Telecom - Orange UK, along with Vodafone are now selling iPhone in competition with O2 and some of the Orange dealers are looking at the detail of the marketing costs that are emerging.Dealers will need to ensure they can both make the upfront investment in 'in-store' merchandising and also staff training, this means committing to some big sales targets.

Samsung handset shipments up 15pc and aims to take 20pc market share

November 2, 2009

Analysis by:Peter Curnow-Ford, Chairman,

Analysis of:Samsung shipments up 16pc | www.mobilenewscwp.co.uk

Samsung continues to dominate in sales growth in the key low to mid-end markets and in developing markets where it shows how to build channel strength.Samsung is also a leader in fashion touch handsets, ie devices in the mid-sector that sell on looks and touch screens to a mainly younger audience.Growing qtr on qtr sales by 15pc, means it is bucking the annual trend which will see an 8pc drop in worldwide sales.

Orange UK sees strength while revenues suffer interim slide

October 29, 2009

Analysis by:Peter Curnow-Ford, Chairman,

Analysis of:Orange UK revenues down 15pc | www.mobilenewscwp.co.uk

The competitive UK mobile (cellular) market shows signs that it can weather the current financial strains.Orange (part of France Telecom group) has seen its revenues shrink 15% yet underlying margins are holding and customers, especially contract customers have increased in Q3.Orange is also in the throws of merging with T-Mobile UK, to create the UK's largest mobile operator with reach from MVNO's, low revenue SIM only customers through contract to large enterprise customers.

Deutsche Telecom T-Mobile & France Telecom Orange - UK Merger to happen

September 8, 2009

Analysis by:Peter Curnow-Ford, Chairman,

Analysis of:Financial Times FT.com | www.ft.com

By creating a joint venture Deustche Telecom's T-Mobile and France Telecom's Orange will aim to head off competition authority concerns over significant market power and yet reap the benefits of economy of scale. The two operators share similar spectrum and technology & have already discussed networking sharing to reduce costs and this takes it one step further. Initially both operators will continue to use their own brands but will have to consider whether to adopt an MVNO approach going forward/

Apple to penetrate last market for iPhone

August 13, 2009

Analysis by:Peter Curnow-Ford, Chairman,

Analysis of:China Unicom Rumoured to Have Placed Order for 5 Million IPhones | www.cellular-news.com

At last Apple gets to make a sizable entry into the Chinese mobile market and launch Chinese versions of its iTunes and Applications for the iPhone with China Unicom. It will also be a good money earner, as the models launched have already recouped their R&D costs so margins will be higher, perhaps one reason it was prepared to forgo its normal revenue sharing approach. This should add at least $13bn to Apples revenues, of which $300m will be operating margin.

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