Study Group: Website Usage Assessment Experts
Council Members in this Study Group: 32
This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.
Contact Gerson Lehrman Group to survey or consult with members of this Study Group
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Leading Experts in this Study Group
Kevin Lee, MBAChairman & CEO
Did-it.com
Kevin Lee is the Executive Chairman and Founder of Didit, a search engine services company; and a founding board member of SEMPO. He specializes in search engine marketing strategy. Didit buys $150 million in search advertising per year for clients such as Register.com, D&B, JJill, Capella, Deluxe,...
Michael BonfilsPresident and Worldwide Director
SEM InternationalMichael Bonfils is the President of International Media Management known for its global online advertising and search engine consulting and service divisions of SEM International and WebCertain (SEMI/WC). Mr. Bonfils represents Fortune 100 advertisers and agencies on Google, Yahoo, Bing, Baidu, Yandex...
Ben KirshnerProfessor
NEW YORK UNIVERSITY (INC)Benjamin Kirshner is Founder and Chief Executive Officer of Elite SEM Inc, an online advertising agency. He is also an instructor of search engine marketing strategies at NYU. He specializes in developing and orchestrating search engine marketing campaigns, email marketing, affiliate marketing, banner...
Nigel CarrSenior Vice President--Director of Brand Planning
THE CRAMER-KRASSELT CONigel Carr joined Cramer-Krasselt, Chicago as Senior Vice President-Brand Planning Dir late in 2008 after 3 years as a Senior Partner at Ogilvy New York. He's a veteran brand planner/strategist with very diverse experience across new & established clients in a myriad of product categories. He's worked...
Himanshu GandhiPresident
Samved CorporationHimanshu Gandhi is the President of Samved Corporation, a consulting and advisory firm that specializes in e-Business solutions. He has over 15 years of experience in partnering with Global 500 corporations to assist them in defining, architecting, developing, and supporting e-business solutions. He...
Lee BalerVice President/ Director
DIGITAS INC.Lee Baler is a Vice President/Director at Digitas, a leading digital and direct marketing agency. He works within an inter-agency team that is responsible for multimedia events and campaigns for American Express. Mr. Baler's group specifically defines the digital identity through online video, display...
Deborah KingFormerMedia Manager of Marketing and Planning
MERVYN'S, LLCDeborah King is currently working as an Independent Consultant developing media reporting and working as a Consulting Product Manager. She has a pulse on the telecommunications industry and contributing her knowledge of media to reporting valuable shifts and trends in media spend. Deborah King was...
- Jay Krihak
Senior Partner, Group Media Director & Gaming Inno
MEC:InteractionJay Krihak is a Senior Partner, group media director at MEC Interaction, the online division of Media Edge CIA LLC advertising agency. He is responsible for MediaPost's Video Insider, Advisory Panels for Pointroll, Atlas Rich Media, and through the 4A's Digital Marketing Committee. He is also responsible...
GLG NewsSM Analyses by this Study Group's Leading Experts (?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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Baidu - Tough times ahead? Probably NOT.
August 28, 2009
Michael Bonfils, President and Worldwide Director, SEM International
Baidu -- A Sleeping Giant Awakens | searchenginewatch.com
The article emphasizes the issue's advertisers are having as they change from an old legacy system of Baidu to a new interface that almost mirrors Google. Will this ultimately be a positive or a negative for the Chinese Search engine? How will it affect Google's position in China? In my analysis,...
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Why has Yahoo allowed themselves to become the RC Cola of search?
July 16, 2009
Lee Baler, Vice President/ Director, DIGITAS INC.
Chrome vs. Bing vs. You and Me | www.nytimes.com
Yahoo has been surprisingly quiet given the news of their main competitive set. Is it a tactical decision to ride out the first wave of the storm or is there more at play here?
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"Why isn't Twitter on the plan?"
June 30, 2009
Lee Baler, Vice President/ Director, DIGITAS INC.
Google v. Facebook? What We Learn from Twitter. | battellemedia.com
Clients are actively being asked by their management in almost every effort, 'How is this social?' Every marketer should aim to educate themselves as to what makes for a viable effort that has social implications. But how can you gently tell colleagues and clients not everything can be social or should...
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Supplying Data That Matters: The Outliers Response to Declining CPM's
January 27, 2009
Lee Baler, Vice President/ Director, DIGITAS INC.
Online CPM Prices Take Tumble | adage.com
Branded sites are blaming the myriad of networks for undercutting the medium and ability to produce content. The solution doesn't just lie in digital marketers understanding the value of content providers, it also lies in the branded sites ability to provide better analytics.
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The reluctant advocate of a paid subscription service for NYTimes.com.
January 23, 2009
Lee Baler, Vice President/ Director, DIGITAS INC.
New York Times Asset Sales Restricted Under Slim Deal | www.bloomberg.com
For the last three years of my digital media life, I've talked my clients out of putting content behind a gated wall. Why now am I a real advocate for the NYTimes to do exactly that in order to stay solvent in the wake of their upcoming financial obligations? As a digital media planner, ...
Members in this Study Group include these company types:
- Online Advertising Agency
- Individual/Small Consultancy
- Market Research Company*
- Online Publisher
- Academic Institution*
- Application Management Software
- Direct Marketing Agency
- Full Service Advertising Agency
- Internet Search Provider
- Label and Packaging Printers
- Management Consultancy
- Media Specialist Agency
- Online Retailers / New Media Retailers
- Other Healthcare Information Technology Company
- Pharmaceuticals Manufacturer
Members in this Study Group often have these job titles:
- President
- Chief Executive Officer
- Principal
- Owner
- Account Executive
- Operations Executive
- Director of Online & Interactive
- Media Planner
- Online Marketing Manager
- Professor
- Group Account Director
- Director
- Regional Sales Manager
- VP Client Services
- Marketing Manager
- Chief Information Officer
- Consultant
Related Study Groups
| Study Group Name | No. Members |
|---|---|
| Online Advertising Experts | 568 |
| TMT Council Members in Member Programs | 16437 |
| Online Advertising Experts (North America) | 425 |
| Media Experts in GLG Member Programs | 4339 |
| Search Engine Experts | 307 |
| Search Engine Experts (North America) | 204 |
| Media Buyers | 1094 |
GLG Live Meetings with this Study Group's Leading Experts (?)
Upcoming Seminars
Leading Experts in Website Usage Assessment Experts Study Group have not participated in any upcoming seminars.
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