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Study Group: TV Advertising Purchasers(?)

Council Members in this Study Group: 148

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

What is a GLG Leader?
James Meyers, MS. EBA
Chief Executive Officer
Alpha Media

James Meyers is the Chief Executive Officer at Alpha Media, an entertainment media company with international sales and distribution operations, US sales and distribution operations, cable television assets, plus international production operations. He is responsible for managing corporate strategy...

Robert Cherins
President
Cherins & Co Llc

Robert Cherins is the President at Cherins & Co LLC, a full service marketing consultancy and advertising and branding agency. He also teaches a masters course in direct, digital, and database marketing. He is experienced in digital, channel marketing in online & offline media, pharmaceutical, automotive,...

Andy Donchin, Director of National Broadcast, Aegis Media AmericasAndy Donchin
Director of National Broadcast
Aegis Media Americas

Andrew Donchin is the Director - National Broadcast at Carat North America, a media specialist agency. He is responsible for managing operations for New York and Los Angeles. Previously, Mr. Donchin was a buyer at Wells, Rich and Greene, and was responsible for managing the account for Procter & Gamble;...

Joshua Pollack
Chief Executive Officer
NXTCOM CORP

Joshua Pollack is the Chief Executive Officer at NXT, an investment management company focused in the media, sports, entertainment, publishing, video game internet and digital distribution industries. Mr. Pollack recently lead a feature film slate financing with Universal Studios and GE. He also manages...

Jason Kanefsky
Vice-President of National Broadcast
Media Planning Group USA LLC

Jason Kanefsky is the Senior Vice President of National Broadcast at the New York office of Media Planning Group, a media specialist agency. He is responsible for the purchase of annual national cable and broadcast television advertising. He directly oversees $600 million worth of advertising and works...

Dirk Aschmoneit, Director of Food & Retail Marketing, Jenny Craig, IncDirk Aschmoneit
Director of Food & Retail Marketing
Jenny Craig, Inc

Dirk Aschmoneit is currently a Director of Marketing, Food & Retail at Jenny Craig - a division of Nestle Nutrition, where he has worked since 2004. He manages a $500 million group of food and non-food products. His duties include product development, assortment, merchandising for 500+ stores in the...

Imran Khan, Chief Marketing Officer, E-Loan Inc.Imran Khan
Chief Marketing Officer
E-Loan Inc.

Imran Khan is the Chief Marketing Officer at E-LOAN, a company providing mortgage loans, home equity, auto, commercial, debt consolidation, student, and unsecured personal loans. He specializes in data driven marketing. He was responsible for integration of the multi-channel marketing efforts using...

Sushil Haksar
Director General
ADBVI

Sushil Haksar is currently the Director General of the Association of Distillers, Brewers & Vintners of India (ADBVI), the primary trade association of the alcohol beverage industry in India. At ADBVI, Mr. Haksar is responsible for representing all important issues concerning the industry to the states...

View all GLG Leaders in this Study Group

GLG NewsSMAnalyses by this Study Group's Experts(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
3-D Cinema: A Three-Way Format War | 07-03-2008
Analysis of: Digital cinema 3-D | mkpe.com
Author: James Meyers, MS. EBA, Chief Executive Officer , Alpha Media

1.    Real D, Dolby and NuVision battle it out over ease of use, technology and business model      2.    The number of 3-D Cinema installations is tiny compared to the total number of screens worldwide… there is an extensive market waiting to be...

Two Studios Join Disney to Sell New Releases on Apple’s iTunes | 04-17-2008
Author: James Meyers, MS. EBA, Chief Executive Officer , Alpha Media

1. Fox and Paramount “experiment” with new release sales on iTunes      2. Studios have hesitated to offer new releases for sale on iTunes due to pricing fears and the fear of Apple becoming al too powerful.

HDTV Update for North America | 12-26-2007
Analysis of: Sharp teaming up with Toshiba for LCDs | news.yahoo.com
Author: James Meyers, MS. EBA, Chief Executive Officer , Alpha Media

1.  Sharp recently regained the number one spot for sales of HD LCD TV’s from Vizio.  2. 60% households who are planning to purchase a new television in the next six months are planning to buy an HDTV set.      3.  DIRECTV is achieving strong HD growth.

Nutrisystem hits plateau. Is NTRI the next diet fad after Atkins? | 10-04-2007
Author: Dirk Aschmoneit, Director of Food & Retail Marketing, Jenny Craig, Inc

Evaluation of NTRI Q3 performance: Q3 underperformance is not an indicator of a fad diet. Competition and lack of new campaign are primary drivers of recent performance. However, this might be an early indicator that NTRI is done with their steep growth phase and enters into the maturity phase with...

How will Sky react if they sell stake in ITV? | 10-03-2007
Analysis of: BSkyB may sue if it has to sell ITV stake | media.guardian.co.uk
Author: GLG Expert Contributor

1. Sky's stake into ITV was seen (at the time) to be a major coup for the corporation. 2. It was designed to block their main rival (ie - Virgin) from taking a stake in the largest broadcaster in the UK. 3. It also gave them a say in ITV's future. Will this potential ruling lead to Sky opening...

View All GLG News by members of this Study Group

Most Common Company Types:

  • Media Specialist Agency
  • Full Service Advertising Agency
  • Individual/Small Consultancy

Most Common Job Types:

  • Director
  • Consultant
  • Chief Executive Officer
  • Principal
  • President
  • Director of National Broadcast
  • Marketing Director
  • Media Buyer

GLG's 750+ Clients Include:

40 of the leading 50
global mutual funds
15 of the leading 20
global banks
8 of the leading 10
private equity firms
90%+ client subscription renewal rate

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