Study Group: TV Advertising Experts (North America)

Council Members in this Study Group: 148

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

Kevin Lee

Chairman & CEO
Did-it.com

Kevin Lee is the Executive Chairman and Founder of Didit, a search engine services company; and a founding board member of SEMPO. He specializes in search engine marketing strategy. Didit buys $150 million in search advertising per year for clients such...

Andy Donchin

EVP, Director of Media Investments
CARAT USA, INC.

Andrew Donchin is EVP, Director of Media Investments at Carat North America, a media specialist agency. In this role he also serves as Director - National Broadcast. He is responsible for managing operations for New York and Los Angeles. Previously,...

James Meyers

Chief Executive Officer
Alpha Media

James Meyers, a global media expert and pioneer, is Chief Executive Officer at Alpha Media, an entertainment media company with international sales and distribution operations, US sales and distribution operations, cable television assets and international...

Joshua Pollack

Chief Executive Officer
NXTCOM CORP

Joshua Pollack is the Chief Executive Officer of NXTCOM CORP, an investment management company focused in the media, sports, entertainment, publishing, video game, internet and digital distribution industries. Mr. Pollack recently led a feature film slate...

Tracey Clanton

President
MARC

Tracey Clanton is the President of MARC- Marketing Aimed 2 Reach Consumers. MARC is a consulting firm operating as a full service Agency providing Marketing, Advertising and Media for retail clients. Recently, Tracey held the position of Group Account...

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GLG News^SM Analyses by this Study Group's Leading Experts (?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Financial Armageddon off the table; now what?

November 19, 2009

Analysis by:Mark Mariotti, Chief Executive Officer,

Analysis of:Goldman Sachs launches $500M small-business venture | www.njbiz.com

Since we all seem to agree that financial Armageddon is off the table, and multiple iterations of TRILLIONS of dollars of current US taxpayer capital & debt has flooded the economy, we all seem to also agree the future impact of this indebtedness is unknown.We also seem to agree that US small business can take us forward and create more opportunity and jobs.

Mobile Advertising's Gold Rush

November 16, 2009

Analysis by:Gordon Borrell, CEO,

Analysis of:Mobile Advertising Set To Soar | www.mediapost.com

Mobile advertising is definitely the new-new thing, but it sounds like the hype we heard when the Web was born as a graphical interface and banner ads started appearing in 1995. Be careful -- mobile advertising isn't going to produce overnight riches. For proof, look at your own mobile device. Where are they ads? And if you see any, tell me if they're prompting you to buy anything. Timing is everything, so before you jump in, read on.

Capitalize Social Change

October 7, 2009

Analysis by:Mark Mariotti, Chief Executive Officer,

Analysis of:Climate Change: How to Invest for the Possibility | seekingalpha.com

The social awareness of climate change presents an opportunity to capitalize on firms providing net benefits to the global carbon footprint.

JPMorgan, the man who encouraged lending

September 26, 2009

Analysis by:Mark Mariotti, Chief Executive Officer,

Analysis of:How to Stop a Credit Card Payment Increase | www.mainstreet.com

During the last major financial meltdown or depression, JPMorgan, the man who encouraged lending by laying down the gauntlet to his peers, single handedly stimulated the economy. He knew that the severe times dictated new and severe lending techniques. I believe there is going to be an even LARGER backlash to Chase and American Express and other credit card lending institutions, that continue in the business of credit card lending, and continue alienating the high FICO borrowers.

Digital Distribution

September 26, 2009

Analysis by:Peter Roithmayr, Principal,

Analysis of:Sony's Latest Gaming Device Cuts Out Retailers | www.cnbc.com

Sony's latest gaming device does NOT cut out retailers as this titles infers. There is still plenty of business for retailers to capture in this category with the PSP Go including hardware and accessory sales as well as pre-paid game cards (similar to Apple's iTune gift cards).

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Members in this Study Group include these company types:

Individual/Small Consultancy
Media Specialist Agency
Full Service Advertising Agency
Broadcast Television Network
Cable Provider/MSO
Online Publisher
Broadcast Television Station or Station Group

Members in this Study Group often have these job titles:

Director
Chief Executive Officer
Principal
President
Consultant

Related Study Groups

Study Group Name	No. Members
TV Advertising Experts	202
TMT Council Members in Member Programs	16437
Media Experts in GLG Member Programs	4339
Media Buyers	1094
Council Members who Follow TV Advertising	83
TV Advertising Purchasers	158
Radio Advertising Experts	93
Online Advertising Experts (North America)	425