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Study Group: TV Advertising Evaluators(?)

Council Members in this Study Group: 22

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

Tracey Clanton
Group Account Director
The True Agency

Tracey Clanton is the Group Account Director at The TRUE Agency. TRUE is the Agency of Record for Nissan/Infiniti, and Countrywide Insurance. In her position as Group Account Director, Tracey directs all of the Marketing & Advertising activities for Nissan North America and the Countrywide accounts....

Andy Donchin, Director of National Broadcast, Carat Usa, Inc.Andy Donchin
Director of National Broadcast
Carat Usa, Inc.

Andrew Donchin is the Director - National Broadcast at Carat North America, a media specialist agency. He is responsible for managing operations for New York and Los Angeles. Previously, Mr. Donchin was a buyer at Wells, Rich and Greene, and was responsible for managing the account for Procter & Gamble;...

Jason Kanefsky
Senior Vice President of National Broadcast
Media Planning Group USA LLC

Jason Kanefsky is the Senior Vice President of National Broadcast at the New York office of Media Planning Group, a media specialist agency. He is responsible for the purchase of annual national cable and broadcast television advertising. He directly oversees $600 million worth of advertising and works...

Russell Findlay
Principal
JRFindlay Consulting

Russell Findlay is Principal of JRFindlay Consulting and was most recently (10/08) Director of Marketing at PepsiCo. There he was responsible for brand building, advertising, media, innovation, promotions, etc. Previously, he was a Vice President of Field Marketing at Pepsi Bottling Group, PepsiCo's...

Bart Barden, CEO and Owner, Red Zone DigitalBart Barden
CEO and Owner
Red Zone Digital

Bart Barden is the Chief Executive Officer at Red Zone Digital, a company providing online advertising consultancy services for clients such as MSNBC and Popcap Games. He specializes in content development, social networking, mobile, optimizing online spend, and ad serving technology. Previously, he...

Deborah King
FormerMedia Manager of Marketing and Planning
Mervyn's, LLC

Deborah King was formally (10/08) a Media Manager at Mervyns, an American departmental store chain. Ms. King has valuable insight on the Media ad trends and shifts in budgets across the retail sector. During her tenure at Mervyns, she managed strategy, comprehensive ad budgets, development and execution...

GLG NewsSMAnalyses by this Study Group's Leading Experts(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
November 21, 2007
Google Will Rescue Wimax
Analysis of: WiMAX Suffers a Setback | www.businessweek.com

Short term the absence of support for developing WiMax is unfortunate.   But look to Google to end up as the solution. They could connect WiMax to their national fiber optic network and provide Internet access, including the last mile, to everyone's home/business.  The belief is they will...

By Deborah King, Former Media Manager of Marketing and Planning, Mervyn's, LLC

Google Print Ads introduces yet another source for smaller marketers to play with the Big Boys, but Buyer beware. For the short term, this offering is beneficial to the Newspapers but needs some fine-tuning for small advertisers to benefit. It is essential for the Newspaper Industry to embrace the diversification...

By Bart Barden, CEO and Owner, Red Zone Digital
Analysis of: Yahoo Loses, Founder Wins on YouTube Deal | blogs.business2.com

The deemphasizing of user generated video could be a great strategy to attract more valuable advertisers and keep video product eCPM's high.

February 13, 2007
Is Yahoo Panama Too Late?
By Bart Barden, CEO and Owner, Red Zone Digital
Analysis of: Friendster Using Google Search and Ads | blog.searchenginewatch.com

Key Point 1:  Yahoo has been losing publishers to Google prior to Panama LaunchKey Point 2:  Usage and reach decrease could impact Panama's effectiveness from a monetization perspective

By Bart Barden, CEO and Owner, Red Zone Digital
Analysis of: Companies Vie For Ad Dollars On Mobile Web | www.rhythmnewmedia.com

Executive Summary:Although mobile device usage is growing, the % of advertising dollars being spent on mobile is not proportional to the growth.  Several smaller companies are trying to position themselves to bridge the gap.Key Point #1:  Standardization will drive more growth.Key Point #2: ...

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Most Common Company Types:

  • Individual/Small Consultancy
  • Media Specialist Agency
  • Full Service Advertising Agency
  • Consumer Packaged Goods Manufacturer
  • After Market Retailer
  • Mass Merchandisers and Discounters
  • Video Game Developer

Most Common Job Types:

  • Director
  • Chief Executive Officer
  • Director of National Broadcast
  • Marketing Director
  • Principal
  • President
  • Owner
  • Marketing Manager
  • Consultant
  • Purchasing Manager
  • Managing Director

GLG's 850+ Clients Include:

Fortune 500®  companies
40 of the leading 50  global mutual funds
15 of the leading 20  global banks
8 of the leading 10  global private equity firms
5 of the top 10  AmLaw firms

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Generated at 2009-01-08T19:00:17.880