Study Group: TV Advertising Evaluators (North America)(?)
Council Members in this Study Group: 18
Request a survey with this Study Group
Leading Experts in this Study Group
Group Account Director
The True Agency
Tracey Clanton is the Group Account Director at The TRUE Agency. TRUE is the Agency of Record for Nissan/Infiniti, and Countrywide Insurance. In her position as Group Account Director, Tracey directs all of the Marketing & Advertising activities for Nissan North America and the Countrywide accounts....
Andy DonchinDirector of National Broadcast
Carat Usa, Inc.
Andrew Donchin is the Director - National Broadcast at Carat North America, a media specialist agency. He is responsible for managing operations for New York and Los Angeles. Previously, Mr. Donchin was a buyer at Wells, Rich and Greene, and was responsible for managing the account for Procter & Gamble;...
Senior Vice President of National Broadcast
Media Planning Group USA LLC
Jason Kanefsky is the Senior Vice President of National Broadcast at the New York office of Media Planning Group, a media specialist agency. He is responsible for the purchase of annual national cable and broadcast television advertising. He directly oversees $600 million worth of advertising and works...
Principal
JRFindlay Consulting
Russell Findlay is Principal of JRFindlay Consulting and was most recently (10/08) Director of Marketing at PepsiCo. There he was responsible for brand building, advertising, media, innovation, promotions, etc. Previously, he was a Vice President of Field Marketing at Pepsi Bottling Group, PepsiCo's...
Bart BardenCEO and Owner
Red Zone Digital
Bart Barden is the Chief Executive Officer at Red Zone Digital, a company providing online advertising consultancy services for clients such as MSNBC and Popcap Games. He specializes in content development, social networking, mobile, optimizing online spend, and ad serving technology. Previously, he...
FormerMedia Manager of Marketing and Planning
Mervyn's, LLC
Deborah King was formally (10/08) a Media Manager at Mervyns, an American departmental store chain. Ms. King has valuable insight on the Media ad trends and shifts in budgets across the retail sector. During her tenure at Mervyns, she managed strategy, comprehensive ad budgets, development and execution...
Related Study Groups
| Study Group Name | Members |
|---|---|
| TV Advertising Evaluators | 22 |
| Media Buyers | 919 |
| Media Experts in GLG Member Programs | 3307 |
| Print Advertising Market Experts | 222 |
| Radio Advertising Evaluators (North America) | 11 |
| Radio Advertising Evaluators | 15 |
| TV Advertising Purchasers | 150 |
GLG NewsSMAnalyses by this Study Group's Leading Experts(?)
Short term the absence of support for developing WiMax is unfortunate. But look to Google to end up as the solution. They could connect WiMax to their national fiber optic network and provide Internet access, including the last mile, to everyone's home/business. The belief is they will...
Google Print Ads introduces yet another source for smaller marketers to play with the Big Boys, but Buyer beware. For the short term, this offering is beneficial to the Newspapers but needs some fine-tuning for small advertisers to benefit. It is essential for the Newspaper Industry to embrace the diversification...
The deemphasizing of user generated video could be a great strategy to attract more valuable advertisers and keep video product eCPM's high.
Key Point 1: Yahoo has been losing publishers to Google prior to Panama LaunchKey Point 2: Usage and reach decrease could impact Panama's effectiveness from a monetization perspective
Executive Summary:Although mobile device usage is growing, the % of advertising dollars being spent on mobile is not proportional to the growth. Several smaller companies are trying to position themselves to bridge the gap.Key Point #1: Standardization will drive more growth.Key Point #2: ...
Most Common Company Types:
- Individual/Small Consultancy
- Media Specialist Agency
- Consumer Packaged Goods Manufacturer
- Full Service Advertising Agency
- After Market Retailer
- Mass Merchandisers and Discounters
- Video Game Developer
Most Common Job Types:
- Principal
- Marketing Director
- Owner
- President
- Director of National Broadcast
- Director
- Chief Executive Officer
- Consultant
- Managing Director
- Marketing Manager
- Purchasing Manager