Study Group: Radio Advertising Experts (North America)(?)
Council Members in this Study Group: 70
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Leading Experts in this Study Group
President
Cherins & Co Llc
Robert Cherins is the President at Cherins & Co LLC, a full service marketing consultancy and advertising and branding agency. He also teaches a masters course in direct, digital, and database marketing. He is experienced in digital, channel marketing in online & offline media, pharmaceutical, automotive,...
Principal
Peter Roithmayr Associates LLC
Peter Roithmayr is an independent consultant in the video game industry. Previously, he was the Vice President of Strategic Merchandising within the Video Game division at Electronics Boutique...
Kevin Lee, MBAChairman & CEO
Did-it.com
Kevin Lee is the Executive Chairman and Founder at Did-it, a search engine services company; and a founding board member of SEMPO. He specializes in search engine marketing strategy. Did-it buys $120 million in search advertising per year for clients such as Match.com. He is the author of the weekly...
Andy DonchinDirector of National Broadcast
Carat Usa, Inc.
Andrew Donchin is the Director - National Broadcast at Carat North America, a media specialist agency. He is responsible for managing operations for New York and Los Angeles. Previously, Mr. Donchin was a buyer at Wells, Rich and Greene, and was responsible for managing the account for Procter & Gamble;...
Tony PribylVP Sales
Technorati
Tony Pribyl is Vice President-Sales at Technorati.com, a blog data management, search utility for users/partners and an advertising network. He was previously the Regional Vice President-Sales at Tribal Fusion, a leading online ad network; Regional Sales Manager at Google; and a District Sales Manager...
Group Account Director
The True Agency
Tracey Clanton is the Group Account Director at The TRUE Agency. TRUE is the Agency of Record for Nissan/Infiniti, and Countrywide Insurance. In her position as Group Account Director, Tracey directs all of the Marketing & Advertising activities for Nissan North America and the Countrywide accounts....
W. Lawrence PatrickPresident
Patrick Communications Llc
W. Lawrence Patrick, Ph.D., J.D., is the President of Patrick Communications, a media investment banking and brokerage company with over $6.0 billion in transactions in recent years, including the sale of over 125 television stations and 500 radio stations, since its founding in 1984. Mr. Patrick also...
Chairman
Keystone Broadcasting System, Inc.
Nicholas Gordon is the Chairman at The Keystone Broadcasting System, a non-wired radio network and broadcast sales company. He is responsible for managing network and syndicated radio business, and development of broadcast television and cable sales. He was responsible for managing mergers and acquisitions...
Related Study Groups
| Study Group Name | Members |
|---|---|
| Radio Advertising Experts | 73 |
| TMT Council Members in Member Programs | 12832 |
| Media Experts in GLG Member Programs | 3289 |
| Media Buyers | 907 |
| TV Advertising Experts (North America) | 133 |
| TV Advertising Experts | 180 |
| Print Advertising Market Experts | 220 |
GLG NewsSMAnalyses by this Study Group's Leading Experts(?)
This article points out the terrible numbers for radio advertising in 2008. The only bright spots have been among small-medium market stations, where revenues are basically flat.
The Nielsen Company has won a request for proposals from Cumulus Media to provide radio ratings in 50 small markets. Radio giant Clear Channel is also on board with the new system. This is the first salvo in what should be an interesting war between Nielsen and Arbitron.
TVB revises its projections for advertising in 2009 downward--only the second time the association has made such a move. The first was after 9/11/01.
This article points out a new marketing blitz between Hollywood movie studios and electronic firms to increase interest and sales of Blu-Ray DVD players. It's not that consumers are not interested, but that they are already getting HD-quality movies at home.
The election of Barack Obama as the next President of the United States will mean significant changes in the makeup of the FCC, and a new direction in policy directives.
GLG InstituteSM Seminars with this Study Group's Leading Experts(?)
Recent Seminars
Most Common Company Types:
- Individual/Small Consultancy
- Full Service Advertising Agency
- Media Specialist Agency
- Radio Station or Station Group
- Market Research Company*
- Newspaper Publisher
- Radio Network
Most Common Job Types:
- Director
- Chief Executive Officer
- Principal
- President
- Sales Manager
- Owner
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