Study Group: Radio Advertising Evaluators (North America)(?)

Short term the absence of support for developing WiMax is unfortunate.   But look to Google to end up as the solution. They could connect WiMax to their national fiber optic network and provide Internet access, including the last mile, to everyone's home/business.  The belief is they will...

Google Print Ads introduces yet another source for smaller marketers to play with the Big Boys, but Buyer beware. For the short term, this offering is beneficial to the Newspapers but needs some fine-tuning for small advertisers to benefit. It is essential for the Newspaper Industry to embrace the diversification...

The deemphasizing of user generated video could be a great strategy to attract more valuable advertisers and keep video product eCPM's high.

Key Point 1:  Yahoo has been losing publishers to Google prior to Panama LaunchKey Point 2:  Usage and reach decrease could impact Panama's effectiveness from a monetization perspective

Executive Summary:Although mobile device usage is growing, the % of advertising dollars being spent on mobile is not proportional to the growth.  Several smaller companies are trying to position themselves to bridge the gap.Key Point #1:  Standardization will drive more growth.Key Point #2: ...