Gerson Lehrman Group - Intelligently Connecting Institutions and Expertise.

Study Group: Purchasers of Print Media Advertising

Council Members in this Study Group: 32

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading institutions connect with members of this Study Group through GLG

Leading Experts in this Study Group

Andy Donchin, EVP, Director of Media Investments, CARAT USA, INC.Andy Donchin

EVP, Director of Media Investments
CARAT USA, INC.
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Andrew Donchin is EVP, Director of Media Investments at Carat North America, a media specialist agency. In this role he also serves as Director - National Broadcast. He is responsible for managing operations for New York and Los Angeles. Previously,...

Michael Bonfils, President and Worldwide Director, SEM InternationalMichael Bonfils

President and Worldwide Director
SEM International
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Michael Bonfils is the President of International Media Management known for its global online advertising and search engine consulting and service divisions of SEM International and WebCertain (SEMI/WC). Mr. Bonfils represents Fortune 100 advertisers...

1 news post(s)
Tracey Clanton

President
MARC
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Tracey Clanton is the President of MARC- Marketing Aimed 2 Reach Consumers. MARC is a consulting firm operating as a full service Agency providing Marketing, Advertising and Media for retail clients. Recently, Tracey held the position of Group Account...

Nigel Carr, Senior Vice President--Director of Brand Planning, THE CRAMER-KRASSELT CONigel Carr

Senior Vice President--Director of Brand Planning
THE CRAMER-KRASSELT CO
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Nigel Carr joined Cramer-Krasselt, Chicago as Senior Vice President-Brand Planning Dir late in 2008 after 3 years as a Senior Partner at Ogilvy New York. He's a veteran brand planner/strategist with very diverse experience across new & established clients...

GLG NewsSM Analyses by this Study Group's Leading Experts(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Baidu - Tough times ahead? Probably NOT.

August 28, 2009

Analysis by:Michael Bonfils, President and Worldwide Director,

Baidu -- A Sleeping Giant Awakens | searchenginewatch.com

The article  emphasizes the issue's advertisers are having as they change from an old legacy system of Baidu  to a new interface that almost mirrors Google. Will this ultimately be a positive or a negative for the Chinese Search engine? How will it affect Google's position in China?  In my analysis, I explore some more details left out of the original article.

View All GLG News by members of this Study Group

Members in this Study Group include these company types:

  • Full Service Advertising Agency
  • Media Specialist Agency
  • Online Advertising Agency
  • PR Agency

Members in this Study Group often have these job titles:

  • Director
  • President
  • Chief Executive Officer
  • General Manager
  • VP Client Services
  • Director of Print
  • Director of National Broadcast
  • Director of Online & Interactive
  • Media Planner
  • Senior Buyer
  • Project Manager
  • Account Supervisor
  • Group Account Director
  • Media Supervisor
  • Director of Local Broadcast

Related Study Groups

Study Group Name No. Members
Media Buyers 1094
TV Advertising Purchasers 158
Magazine Publishing Experts 190
Digital Outdoor Advertising Purchasers 239
Media Experts in GLG Member Programs 4339
TMT Council Members in Member Programs 16437
Print Advertising Market Experts 236
Magazine Advertising Purchasers 90