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Study Group: Personal Computing Manufacturing Professionals(?)

Council Members in this Study Group: 322

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

Cathy Stauffer, Founder, Cathy Stauffer Consulting Cathy Stauffer
Founder
Cathy Stauffer Consulting

Cathy Stauffer is the Owner of Cathy Stauffer Consulting, a consultancy which advises executives on strategic brand positioning, retail and consumer strategies and trends, with an emphasis on consumer technology, where she has worked since October 2005. Ms. Stauffer has over 25 years of marketing and...

GLG NewsSMAnalyses by this Study Group's Leading Experts(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Studios Should Put Blu-ray Money Where It Counts Most - At Retail | 11-11-2008
Author: Cathy Stauffer, Founder, Cathy Stauffer Consulting

Blu-ray is an impressive, but only an evolutionary, improvement in picture quality. It doesn’t offer lifestyle or use model changes, it costs more and has fewer titles available than standard DVD. Picture quality improvement is compelling to movie and video aficionados, but to the rest of,...

Store Closings Will Not Save Circuit City | 11-04-2008
Author: Cathy Stauffer, Founder, Cathy Stauffer Consulting

Momentum is pulling down CC fast.  Closing these stores is certainly not going to stop that, and will likely accelerate it.

Books online: Google does it again | 11-03-2008
Analysis of: Google Settles with Authors | www.businessweek.com
Author: GLG Expert Contributor

Google has potentally created another new industry around books that were mostly only gathering dust. A cornucopia of information is being made available, and it's only small change for Google.

Is This The End of Circuit City? | 10-09-2008
Analysis of: CREDIT Circuit City Loses Recommendation | www.washingtonpost.com
Author: Cathy Stauffer, Founder, Cathy Stauffer Consulting

Credit managers are extremely nervous right now about many things outside of their control.  One thing they can control is limiting their risk.  Making the decision to cut off, or fatally limit, the credit of a long standing and large customer like Circuit City may be a hard decision to make,...

Knowledge Lead to Confidence, and Confidence Leads to Buying | 10-02-2008
Author: Cathy Stauffer, Founder, Cathy Stauffer Consulting

Study after study has proven that shoppers who browse, search and research online first and then buy in-store, spend more and return less.   The fact that 75% of multi-channel consumers prefer to move from clicks to bricks when shopping, while 7% reverse the direction is VERY good news for retailers,...

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Most Common Company Types:

  • Personal Computing Manufacturer
  • Individual/Small Consultancy
  • Independent Consulting Firm

Most Common Job Types:

  • Director
  • Consultant
  • Chief Executive Officer
  • Project Manager
  • Marketing Manager
  • Principal

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Generated at 2008-12-03T13:45:45.387