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Study Group: Outdoor Advertising Users(?)

Council Members in this Study Group: 18

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

What is a GLG Leader?
Robert Figa
President
ADGEN CORP

Robert Figa is the President of ADGEN CORP., an independent outdoor advertising consulting company. He consults with media vendors, advertising agencies, advertisers and investors in the area of outdoor advertising. Prior to opening is own firm, Mr. Figa was an Executive VP-Managing Director and member...


Michael Higgins
Managing Partner
Gen Outdoor Media Intelligence

Michael Higgins is a Managing Partner at Gen Outdoor Media Intelligence, the UK's fastest growing out-of-home planning and buying specialist agency. He is responsible for new business development, and he has introduced a new and revolutionary business model of direct client appointment to the outdoor...


Deborah King
Sr. Media Specialist
Mervyn's, LLC

Deborah King is a Sr. Media Specialist at Mervyns, LLC, a department store. She oversees approximately $85 million in advertising buying and/or planning on an annualized basis. She began her career in advertising in 1994 at Saatchi and Saatchi in the media department. Since then, Deborah has developed...


1 recent news post(s)

Related Study Groups

GLG NewsSMAnalyses by this Study Group's Experts(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Newspapers will benefit From Google Print Ads in the Long Run - BUYER BEWARE | 06-06-2007
Analysis of: Frienemy Google Not a Threat (Yet) to Traditional Ad Sales | www.pbs.org
Author: Deborah King, Sr. Media Specialist, Mervyn's, LLC

Google Print Ads introduces yet another source for smaller marketers to play with the Big Boys, but Buyer beware. For the short term, this offering is beneficial to the Newspapers but needs some fine-tuning for small advertisers to benefit. It is essential for the Newspaper Industry to embrace the diversification...

Clear Channel radio acquisition | 12-04-2006
Analysis of: Private equity groups could bid for Clear Channel | www.latimes.com
Author: GLG Expert Contributor

I would not touch buying standard radio stations with everything going on in outer space.  I think they will be dinosaurs within the next 10 years.  If someone is going buy anything from Clear Channel it needs to be their outdoor advertising division which is dominant and in the top 50 markets. ...

View All GLG News by members of this Study Group

Most Common Company Types:

  • Outdoor Media Company
  • Full Service Advertising Agency
  • Independent Investor
  • Individual/Small Consultancy
  • Media Specialist Agency
  • National Retail Chains
  • Pharmaceuticals Manufacturer
  • Tier 3 Automotive Supplier

Most Common Job Types:

  • Director
  • Marketing Manager
  • President
  • Chief Executive Officer
  • Sales and Marketing Director
  • Controller

GLG's 750+ Clients Include:

40 of the leading 50
global mutual funds
15 of the leading 20
global banks
8 of the leading 10
private equity firms
90%+ client subscription renewal rate

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