Study Group: Online Media Buyers (Japan)(?)

The CEO of Square Enix, one of Japan's most successful game publishers, has put Sony(SNE) on notice regarding its PS3, warning that it will continue to have trouble marketing the high-tech, high-priced console without a clear cut marketing strategy. This may indicate that Square Enix is going to focus...

Japanese market is still waiting for the cell phone that serves it best. It's time to redefine what a cell phone is. Two years ago the game market was flat because the definition of consoles was PS or Xbox. Nintendo changed that with Wii. Perhaps, the same can happen in the cell phone market.

If there was any doubt as to where the game industry was going, it should be clear now. Casual games, or ETC as it is called in Japan, is  the new market for game developers.

It is difficult to tell from the news story just how significant the drain from the Japanese manufacturing brain really is. The story indicates a few thousand, possibly, engineers have jumped ship from Japan Inc. to work in Taiwan. This is a trickle; not yet a flood. However, it does raise an interesting...

In just a little more than two years, Nintendo (NTDOY) DS has revitalized a shrinking market long considered the domain of adolescent males, who focused on action, sports, and shooting game genres. Now, 40 million units later, DS has successfully opened the market  to women and older players, reinventing...