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Study Group: Online Marketing Experts(?)

Council Members in this Study Group: 29

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

Russell Findlay
Principal
JRFindlay Consulting

Russell Findlay is Principal of JRFindlay Consulting and was most recently (10/08) Director of Marketing at PepsiCo. There he was responsible for brand building, advertising, media, innovation, promotions, etc. Previously, he was a Vice President of Field Marketing at Pepsi Bottling Group, PepsiCo's...

Nigel Carr, Senior Partner, Ogilvy & Mather Worldwide, Inc.Nigel Carr
Senior Partner
Ogilvy & Mather Worldwide, Inc.

Nigel Carr joined Ogilvy, New York as a senior partner in 2005. He's a veteran brand planning & strategy advocate with very diverse experience across new & established clients in a myriad of product categories. He's worked on national & global brands such as The British Government, NYNEX Yellow Pages,...

Jay Krihak
Senior Partner, Group Media Director & Gaming Inno
MEC:Interaction

Jay Krihak is a Senior Partner, group media director at MEC Interaction, the online division of Media Edge CIA LLC advertising agency. He is responsible for MediaPost's Video Insider, Advisory Panels for Pointroll, Atlas Rich Media, and through the 4A's Digital Marketing Committee. He is also responsible...

Alan Burgis
CEO (San Francisco)
EURO RSCG

Alan Burgis is the Chief Executive Officer of EURO RSCG's operation in San Francisco. They were named the Global Agency of 2006 by The Delaney Report, Campaign Magazine and Advertising Age....

Emilie Kelly, Marketing Director, Valassis Communications, Inc.Emilie Kelly
Marketing Director
Valassis Communications, Inc.

Emilie Kelly is Marketing Director with Valassis Communications, Inc. Prior she acted as an independent media consultant to the consumer, communications, media, travel and hospitality industries. She's worked with Valassis Inc, DISH Network, Comcast, Direct TV, TIG Global, Vail Resorts, Sirius Satellite...

GLG NewsSMAnalyses by this Study Group's Leading Experts(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Companies should use Content marketing strategies to gain visibility and awareness | 12-02-2008
Analysis of: Company generated contents | knol.google.com
Author: GLG Expert Contributor

More the visibility that companies could buy, they could "gain" visibility through right contents. Contents permits them to interest and attract consumers and increase trust and awareness. Companies and organizations could communicate with markets though their people, especially through passionate...

Now They Tell Me... | 01-14-2008
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction

I find it interesting that as gaming sector pundits look at console units sold, the handheld market is rarely mentioned.  As a result, it hasn't received it's due until now because of the DS shortage.  That signifies that there's plenty more growth & development to come in this space in...

The Xbox 360 Gets Another Add-On | 01-14-2008
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction

Xbox 360 has no loyalties other than to itself, so it makes sense that it would support Blu Ray in an add-on device, much in the same way it supports HD DVD.  But with a video marketplace on Xbox LIVE, it might not matter much in the end.

Maybe That's What He Wants Us To Think.... Maybe... | 12-10-2007
Analysis of: Expect fewer industry mergers, says Riccitiello | www.gamesindustry.biz
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction

If John Riccitiello thinks that there will be less consolidation, then I have to think either he doesn't see any viable merger/purchase options - which is crazy - or he wants us to think that so he can buy another company and reclaim the #1 publisher status.

Me & Mario Until 2am | 11-26-2007
Analysis of: Video Games Plumber’s Progress | www.nytimes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction

I consider myself to be a pretty hardcore gamer who loves First Person Shooters.  But nothing will ever stop me from playing a Mario or Zelda game, and there are no other icons of gaming like them.

View All GLG News by members of this Study Group

Most Common Company Types:

  • Online Advertising Agency
  • Individual/Small Consultancy
  • Full Service Advertising Agency
  • Agency Holding Company
  • Catalog Reseller
  • Consulting Firm
  • Direct Mail Printer
  • Direct Marketing
  • Direct Marketing Agency
  • Independent Consulting Firm
  • Market Research Company*
  • Online Publisher
  • Strategic Management

Most Common Job Types:

  • Director
  • Chief Executive Officer
  • Chief Operating Officer
  • President
  • Principal
  • Owner
  • General Manager
  • Group Account Director
  • Managing Director
  • E-Commerce Manager
  • Director of Online & Interactive
  • Operations Executive

GLG's 750+ Clients Include:

40 of the leading 50
global mutual funds
15 of the leading 20
global banks
8 of the leading 10
private equity firms
90%+ client subscription renewal rate

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Generated at 2008-12-03T13:45:45.387