Study Group: Online Marketing Experts
Council Members in this Study Group: 33
This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.
Contact Gerson Lehrman Group to survey or consult with members of this Study Group
Leading institutions connect with members of this Study Group through GLG
Leading Experts in this Study Group
- Elias Luna Barrios
Partner and Chief Executive Officer
Luna & Goodman Advisors
Elias Luna is Partner & CEO of Luna & Goodman, where he advises international financial institutions (Private Equity, Funds, Capital and Risk, Distressed Management, Investment Banks) and has independently advised the Board of Directors at Daimler AG,...
Kevin LeeChairman & CEO
Did-it.comKevin Lee is the Executive Chairman and Founder of Didit, a search engine services company; and a founding board member of SEMPO. He specializes in search engine marketing strategy. Didit buys $150 million in search advertising per year for clients such...
Michael BonfilsPresident and Worldwide Director
SEM InternationalMichael Bonfils is the President of International Media Management known for its global online advertising and search engine consulting and service divisions of SEM International and WebCertain (SEMI/WC). Mr. Bonfils represents Fortune 100 advertisers...
Ben KirshnerProfessor
NEW YORK UNIVERSITY (INC)Benjamin Kirshner is Founder and Chief Executive Officer of Elite SEM Inc, an online advertising agency. He is also an instructor of search engine marketing strategies at NYU. He specializes in developing and orchestrating search engine marketing campaigns,...
- Russell Findlay
Principal
JRFindlay ConsultingRussell Findlay is Principal of JRFindlay Consulting and was most recently (10/08) Director of Marketing at PepsiCo. There he was responsible for brand building, advertising, media, innovation, promotions, etc. Previously, he was a Vice President of Field...
GLG NewsSM Analyses by this Study Group's Leading Experts(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
-
Baidu - Tough times ahead? Probably NOT.
August 28, 2009
Baidu -- A Sleeping Giant Awakens | searchenginewatch.com
The article emphasizes the issue's advertisers are having as they change from an old legacy system of Baidu to a new interface that almost mirrors Google. Will this ultimately be a positive or a negative for the Chinese Search engine? How will it affect Google's position in China? In my analysis, I explore some more details left out of the original article.
-
Optimize TV Ad Schedules with Print Media
January 27, 2009
Analysis by: Emilie Kelly, Director,The Internet's Cool, But TV Remains Ad King | www.informationweek.com
With growing options integrating print, interactive and broadcast media, TV is indeed often de-throned as too expensive, too fragmented and too broad in its delivery. Print Media is used extensively to complete TV ad plans that cannot deliver the GRPs, targeted brand awareness or direct response goals of advertisers.
-
Not so fast for mission critical apps.
June 18, 2008
Analysis by: Kevin Lee, Chairman & CEO,Is Google your next data center? | www.computerworld.com
Some things will be cloud based, MSFT, GOOG and AMZN are all betting on it. for middle market companies having computing in the cloud may make sense. But it comes with risk
-
January 14, 2008
With Wii and DS, Nintendo Has 2 Hit Game Devices | www.nytimes.com
I find it interesting that as gaming sector pundits look at console units sold, the handheld market is rarely mentioned. As a result, it hasn't received it's due until now because of the DS shortage. That signifies that there's plenty more growth & development to come in this space in 2008.
-
The Xbox 360 Gets Another Add-On
January 14, 2008
Microsoft's Xbox Could Consider Blu-Ray Support | news.yahoo.com
Xbox 360 has no loyalties other than to itself, so it makes sense that it would support Blu Ray in an add-on device, much in the same way it supports HD DVD. But with a video marketplace on Xbox LIVE, it might not matter much in the end.
Members in this Study Group include these company types:
- Online Advertising Agency
- Individual/Small Consultancy
- Full Service Advertising Agency
- Direct Marketing
- Internet Search Provider
- Media Specialist Agency
- Catalog Reseller
- Strategic Management
- Academic Institution*
- Ad-Delivery Platform Provider
- Agency Holding Company
- Consulting Firm
- Direct Marketing Agency
- Online Publisher
- Independent Consulting Firm
- Direct Mail Printer
Members in this Study Group often have these job titles:
- Director
- Chief Executive Officer
- President
- Principal
- Chief Operating Officer
- E-Commerce Manager
- Group Account Director
- General Manager
- Owner
- Managing Director
- Director of Online & Interactive
- Operations Executive
- Professor
Related Study Groups
| Study Group Name | No. Members |
|---|---|
| Online Marketing Experts (EU) | 16 |
| Online Advertising Experts | 568 |
| TMT Council Members in Member Programs | 16437 |
| Media Experts in GLG Member Programs | 4339 |
| Media Buyers | 1094 |
| Online Advertising Experts (North America) | 425 |
| Search Engine Experts | 307 |
| Online Advertising Purchasers (North America) | 153 |
GLG Live Meetings with this Study Group's Leading Experts (?)
September 25, 2007 | New York
GLGi: Online Advertising – Market OverviewFebruary 20, 2007 | New York
GLGi: Paid Search Immersion - Buying Keywords from Yahoo and GoogleJune 28, 2006 | New York
GLGi: Emergence of Auction-based MediaGLG Webcasts & Teleconferences
Leading Experts in Online Marketing Experts have not participated in any GLG webcasts.
View All GLG Webcasts & Teleconferences in Technology, Media & Telecom