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Study Group: Online Advertising Purchasers (North America)

Council Members in this Study Group: 153

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading institutions connect with members of this Study Group through GLG

Leading Experts in this Study Group

Kevin Lee, MBA, Chairman & CEO, Did-it.comKevin Lee, MBA

Chairman & CEO
Did-it.com
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Kevin Lee is the Executive Chairman and Founder of Didit, a search engine services company; and a founding board member of SEMPO. He specializes in search engine marketing strategy. Didit buys $150 million in search advertising per year for clients such as Register.com, D&B, JJill, Capella, Deluxe,...

9 recent news post(s)
6 recent event(s)
Michael Bonfils, President and Worldwide Director, SEM InternationalMichael Bonfils

President and Worldwide Director
SEM International
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Michael Bonfils is the President of International Media Management known for its global online advertising and search engine consulting and service divisions of SEM International and WebCertain (SEMI/WC). Mr. Bonfils represents Fortune 100 advertisers and agencies on Google, Yahoo, Bing, Baidu, Yandex...

1 recent news post(s)
Joshua Pollack

Chief Executive Officer
NXTCOM CORP
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Joshua Pollack is the Chief Executive Officer of NXTCOM CORP, an investment management company focused in the media, sports, entertainment, publishing, video game, internet and digital distribution industries. Mr. Pollack recently led a feature film slate financing with Universal Studios and GE. He...

6 recent news post(s)
Tracey Clanton

President
MARC
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Tracey Clanton is the President of MARC- Marketing Aimed 2 Reach Consumers. MARC is a consulting firm operating as a full service Agency providing Marketing, Advertising and Media for retail clients. Recently, Tracey held the position of Group Account Director at The TRUE Agency directing all ofthe...

Phil Akin, President and Chief Executive Officer, HELLMAN ASSOCIATES, INC.Phil Akin

President and Chief Executive Officer
HELLMAN ASSOCIATES, INC.
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Phil Akin is the President and Chief Executive Officer of Hellman, where he has worked since 2005. Hellman is a full service marketing and advertising agency with a client base covering 129 of the current Fortune 500 companies, including Best Buy, Advance Auto Parts, 3M, LS Power, GE, Ecolab, JohnDeere,...

5 recent news post(s)
Russell Findlay

Principal
JRFindlay Consulting
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Russell Findlay is Principal of JRFindlay Consulting and was most recently (10/08) Director of Marketing at PepsiCo. There he was responsible for brand building, advertising, media, innovation, promotions, etc. Previously, he was a Vice President of Field Marketing at Pepsi Bottling Group, PepsiCo's...

Thomas DePaoli, President & Marketing Consultant, MERCURY SOLUTIONSThomas DePaoli

President & Marketing Consultant
MERCURY SOLUTIONS
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Tom DePaoli is the Principal of Mercury Advising, an online marketing and market research firm that provides service in search engine marketing, retail and B2B e-commerce, web analytics, and affiliate lead generation. Prior to Mercury Advising, Mr. DePaoli served as Director of Online Marketing atThe...

Robert Cherins

President
Cherins & Co
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Bob Cherins is currently the President of Cherins & Co LLC, a full service marketing, advertising and direct marketing strategic consulting agency. He has also taught a masters course in direct, digital, and database marketing at NYU. He is experienced in all media forms - digital, online & offline,...

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GLG NewsSM Analyses by this Study Group's Leading Experts (?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Baidu - Tough times ahead? Probably NOT.

August 28, 2009

Michael Bonfils, President and Worldwide Director, SEM International

Baidu -- A Sleeping Giant Awakens | searchenginewatch.com

The article  emphasizes the issue's advertisers are having as they change from an old legacy system of Baidu  to a new interface that almost mirrors Google. Will this ultimately be a positive or a negative for the Chinese Search engine? How will it affect Google's position in China?  In my analysis,...

Why has Yahoo allowed themselves to become the RC Cola of search?

July 16, 2009

Lee Baler, Vice President/ Director, DIGITAS INC.

Chrome vs. Bing vs. You and Me | www.nytimes.com

Yahoo has been surprisingly quiet given the news of their main competitive set. Is it a tactical decision to ride out the first wave of the storm or is there more at play here? 

"Why isn't Twitter on the plan?"

June 30, 2009

Lee Baler, Vice President/ Director, DIGITAS INC.

Google v. Facebook? What We Learn from Twitter. | battellemedia.com

Clients are actively being asked by their management in almost every effort, 'How is this social?' Every marketer should aim to educate themselves as to what makes for a viable effort that has social implications. But how can you gently tell colleagues and clients not everything can be social or should...

Supplying Data That Matters: The Outliers Response to Declining CPM's

January 27, 2009

Lee Baler, Vice President/ Director, DIGITAS INC.

Online CPM Prices Take Tumble | adage.com

Branded sites are blaming the myriad of networks for undercutting the medium and ability to produce content.  The solution doesn't just lie in digital marketers understanding the value of content providers, it also lies in the branded sites ability to provide better analytics.

Optimize TV Ad Schedules with Print Media

January 27, 2009

Emilie Kelly, Director, VALASSIS COMMUNICATIONS, INC.

The Internet's Cool, But TV Remains Ad King | www.informationweek.com

With growing options integrating print, interactive and broadcast media, TV is indeed often de-throned as too expensive, too fragmented and too broad in its delivery.   Print Media is used extensively to complete TV ad plans that cannot deliver the GRPs, targeted...

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Members in this Study Group include these company types:

  • Online Advertising Agency
  • Individual/Small Consultancy
  • Full Service Advertising Agency
  • Ad-Delivery Platform Provider
  • Media Specialist Agency

Members in this Study Group often have these job titles:

  • Director
  • Chief Executive Officer
  • President
  • Director of Online & Interactive
  • Principal
  • Marketing Manager
  • Marketing Director
  • Consultant
  • Owner

Related Study Groups

Study Group Name No. Members
Media Buyers 1094
Online Advertising Experts (North America) 425
Online Advertising Experts 568
TMT Council Members in Member Programs 16437
Media Experts in GLG Member Programs 4339
Search Engine Experts 307
Search Engine Experts (North America) 204

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Leading Experts in Online Advertising Purchasers (North America) Study Group have not participated in any upcoming seminars.

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Leading Experts in Online Advertising Purchasers (North America) have not participated in any GLG webcasts.

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