Study Group: Online Advertising Purchasers (North America)(?)
Council Members in this Study Group: 120
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Leading Experts in this Study Group
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Ben KirshnerCEO
Elite SEM Inc
Benjamin Kirshner is the Founder and Chief Executive Officer of Elite SEM Inc, an online advertising agency. He is also an instructor of search engine marketing strategies at NYU. He specializes in developing and orchestrating search engine marketing campaigns, email marketing, affiliate marketing,...
President
Cherins & Co Llc
Robert Cherins is the President at Cherins & Co LLC, a full service marketing consultancy and advertising and branding agency. He also teaches a masters course in direct, digital, and database marketing. He is experienced in digital, channel marketing in online & offline media, pharmaceutical, automotive,...
Michael BonfilsPresident and Worldwide Director
SEM International
Michael Bonfils is the President of SEM International, a division of Hyper Interactive Corp., specializing in providing outsourced International search engine marketing management services for global advertising agencies and Fortune 500 firms. SEM International operates in the US, China, Japan, Mexico,...
Kevin Lee, MBAExecutive Chairman
Did-it.com, LLC
Kevin Lee is the Executive Chairman and Founder at Did-it, a search engine services company; and a founding board member of SEMPO. He specializes in search engine marketing strategy. Did-it buys $120 million in search advertising per year for clients such as Match.com. He is the author of the weekly...
Scott SymondsExecutive Media Director
Akqa Inc
Scott Symonds is the Executive Media Director at AKQA Inc., an independent digital advertising agency. He is responsible for planning and buying for digital media including portals, networks, search, rich and emerging media, mobile and video. Mr. Symonds is also a member of Advisory Councils for several...
Thomas DePaoliDirector of Online Marketing
The Artful Home (The Guild)
Thomas DePaoli is Director of Online Marketing at The Guild, Inc., a Top 500 Internet Retailer and pioneer art and home furnishings business, and President of Mercury Solutions LLC, a marketing consulting firm specializing in online marketing in North America and South America. Mr. DePaoli has over...
Phil AkinPresident and Chief Executive Officer
Hellman Associates, Inc.
Phil Akin is the President and Chief Executive Officer of Hellman, where he has worked since 2005. Hellman is a full service marketing and advertising agency with a client base covering 127 of the current Fortune 500 companies, including Best Buy, Advance Auto Parts, 3M, LS Power, GE, Ecolab, John Deere,...
Barbara FraserFormerSVP, Global Brand Strategy
American Express Company
Barbara Fraser was Senior Vice President, Global Brand Strategy for American Express; she was one of the company's top 50 executives until her retirement in August 2006. During her five years at American Express, Ms. Fraser also served as Executive Vice President, Products and Chief Marketing Officer...
Related Study Groups
| Study Group Name | Members |
|---|---|
| Media Buyers | 840 |
| Online Advertising Experts (North America) | 347 |
| Online Advertising Experts | 475 |
| TMT Council Members in Member Programs | 11147 |
| Media Experts in GLG Member Programs | 2799 |
| Search Engine Experts | 274 |
| Search Engine Experts (North America) | 180 |
GLG NewsSMAnalyses by this Study Group's Experts(?)
Some things will be cloud based, MSFT, GOOG and AMZN are all betting on it. for middle market companies having computing in the cloud may make sense. But it comes with risk
Sure, Google gets the best out of the deal with a weakened Yahoo and a non-strengthened Microsoft, but I'm not sure if this deal would have been good for Microsoft anyway. They showed a lack of brutish eagerness that has hurt Yahoo, near fatally, and that hurt could help Microsoft climb up the...
Buyers beware is an understatement with Sprint Nextel. They have so many gashes in their underbelly that I have difficulty seeing how they could be a worthwhile acquisition, unless the price drops much further. T-Mobile is not in a powerful position in the market, and combining the two seems...
Yahoo's move into Yahoo Glue is a smart concession in the basic textual search world and a desire to innovate the search experience. Good for them. But this is a complicated delivery in a world dominated by simple user experiences, and that is what Yahoo must concentrate on in order to succeed....
Employees posting full profiles at work certainly poses dangers to employees, should they be arrogantly drawn and rudely sketched. But this and other elements of the Social Web allow for benefits to both employee and employer. More importantly, this two-way conversation is inevitable, so it is...
GLG InstituteSM
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Most Common Company Types:
- Online Advertising Agency
- Full Service Advertising Agency
- Individual/Small Consultancy
- Ad-Delivery Platform Provider
- Media Specialist Agency
- Internet Search Provider
- Online Publisher
Most Common Job Types:
- Director
- Chief Executive Officer
- President
- Principal
- Director of Online & Interactive
- Operations Executive
- Group Account Director
- Consultant
GLG's 750+ Clients Include:
global mutual funds
global banks
private equity firms


