Study Group: Online Advertising Purchasers (North America)(?)

Benjamin Kirshner is the Founder and Chief Executive Officer of Elite SEM Inc, an online advertising agency. He is also an instructor of search engine marketing strategies at NYU. He specializes in developing and orchestrating search engine marketing campaigns, email marketing, affiliate marketing,...

Robert Cherins is the President at Cherins & Co LLC, a full service marketing consultancy and advertising and branding agency. He also teaches a masters course in direct, digital, and database marketing. He is experienced in digital, channel marketing in online & offline media, pharmaceutical, automotive,...

Michael Bonfils is the President of SEM International, a division of Hyper Interactive Corp., specializing in providing outsourced International search engine marketing management services for global advertising agencies and Fortune 500 firms. SEM International operates in the US, China, Japan, Mexico,...

Kevin Lee is the Executive Chairman and Founder at Did-it, a search engine services company; and a founding board member of SEMPO. He specializes in search engine marketing strategy. Did-it buys $120 million in search advertising per year for clients such as Match.com. He is the author of the weekly...

Scott Symonds is the Executive Media Director at AKQA Inc., an independent digital advertising agency. He is responsible for planning and buying for digital media including portals, networks, search, rich and emerging media, mobile and video. Mr. Symonds is also a member of Advisory Councils for several...

Thomas DePaoli is Director of Online Marketing at The Guild, Inc., a Top 500 Internet Retailer and pioneer art and home furnishings business, and President of Mercury Solutions LLC, a marketing consulting firm specializing in online marketing in North America and South America. Mr. DePaoli has over...

Phil Akin is the President and Chief Executive Officer of Hellman, where he has worked since 2005. Hellman is a full service marketing and advertising agency with a client base covering 127 of the current Fortune 500 companies, including Best Buy, Advance Auto Parts, 3M, LS Power, GE, Ecolab, John Deere,...

Barbara Fraser was Senior Vice President, Global Brand Strategy for American Express; she was one of the company's top 50 executives until her retirement in August 2006. During her five years at American Express, Ms. Fraser also served as Executive Vice President, Products and Chief Marketing Officer...