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Study Group: Online Advertising Purchasers (EU)(?)

Council Members in this Study Group: 18

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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GLG NewsSMAnalyses by this Study Group's Leading Experts(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Companies should use Content marketing strategies to gain visibility and awareness | 12-02-2008
Analysis of: Company generated contents | knol.google.com
Author: GLG Expert Contributor

More the visibility that companies could buy, they could "gain" visibility through right contents. Contents permits them to interest and attract consumers and increase trust and awareness. Companies and organizations could communicate with markets though their people, especially through passionate...

View All GLG News by members of this Study Group

Most Common Company Types:

  • Online Advertising Agency
  • Media Specialist Agency
  • Beer / Brewers
  • Full Service Advertising Agency
  • General Media Company
  • Independent Consulting Firm
  • Internet Portal
  • Online Retailers / New Media Retailers

Most Common Job Types:

  • Director
  • Chief Executive Officer
  • Chief Operating Officer
  • VP Client Services
  • Operations Executive
  • President
  • General Manager
  • Online Marketing Manager
  • Strategy Director
  • Product/Brand Manager

GLG's 750+ Clients Include:

40 of the leading 50
global mutual funds
15 of the leading 20
global banks
8 of the leading 10
private equity firms
90%+ client subscription renewal rate

Analytics


Generated at 2008-12-03T13:45:45.387