Study Group: Newspaper Industry Experts

Council Members in this Study Group: 99

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

Tracey Clanton

President
MARC

Tracey Clanton is the President of MARC- Marketing Aimed 2 Reach Consumers. MARC is a consulting firm operating as a full service Agency providing Marketing, Advertising and Media for retail clients. Recently, Tracey held the position of Group Account...

Scott Whitley

Former Vice President, Chief Revenue Officer
San Diego Union-Tribune

Scott Whitley was most recently Vice-President and Chief Revenue Officer of the San Diego Union-Tribune, a newspaper publisher. He has more than 30 years of experience in the newspaper publishing and advertising industry. Previously, he held the position...

Gordon Borrell

CEO
Borrell Associates Inc

Gordon Borrell is the Chief Executive Officer at Borrell Associates, a leading research and consulting firm that focuses on local advertising. His clients are many of the largest and smallest media companies in the U.S. and Canada. He has 30 years of...

Ralf Hirt

VP International
Glam Media Inc.

Ralf Hirt is the Vice President- International at Glam Media, a Web 2.0 distributed media firm. He previously spent nine years at DoubleClick in New York, London, Sydney and Hong Kong as the Vice President- Operations and Strategic Partnerships, Senior...

Nigel Carr

Senior Vice President--Director of Brand Planning
THE CRAMER-KRASSELT CO

Nigel Carr joined Cramer-Krasselt, Chicago as Senior Vice President-Brand Planning Dir late in 2008 after 3 years as a Senior Partner at Ogilvy New York. He's a veteran brand planner/strategist with very diverse experience across new & established clients...

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GLG News^SM Analyses by this Study Group's Leading Experts (?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Mobile Advertising's Gold Rush

November 16, 2009

Analysis by:Gordon Borrell, CEO,

Analysis of:Mobile Advertising Set To Soar | www.mediapost.com

Mobile advertising is definitely the new-new thing, but it sounds like the hype we heard when the Web was born as a graphical interface and banner ads started appearing in 1995. Be careful -- mobile advertising isn't going to produce overnight riches. For proof, look at your own mobile device. Where are they ads? And if you see any, tell me if they're prompting you to buy anything. Timing is everything, so before you jump in, read on.

Why "Traditional" Media Are Doomed

June 25, 2009

Analysis by:Richard Hine, Principal,

Analysis of:Microsoft's Steve Ballmer: Traditional media will not bounce back | www.guardian.co.uk

Microsoft's Steve Ballmer is the 2009 Media Person of the Year. He says that traditional media can no longer succeed by replicating their print content online. If you want to reach consumers online, "static content won't cut it." That's why the old approaches are doomed to fail.

Will Online Readers Buy Into Steve's Brill-iant Idea?

June 25, 2009

Analysis by:Richard Hine, Principal,

Analysis of:Journalism Online: The Answer to the Paid-Content Question? | www.editorandpublisher.com

Steve Brill's new startup Journalism Online is promising newspaper publishers big money from online readers -- $110 million in two years for a newspaper with a print circulation of 1 million and an online audience of 20 million. Will he succeed? And if he does, will you be one of the few people willing to pay to read the story?

Can Newspapers Morph Into "Fearless Vampire Killers"?

June 24, 2009

Analysis by:Richard Hine, Principal,

Analysis of:WSJ publisher calls Google ‘digital vampire’ | www.crainsnewyork.com

The days of free newspaper content on the internet may be coming to an end... but only if consumers can be persuaded to pay.

WSJ.com Increases Traffic and Reinforces Roadblocks

July 4, 2008

Analysis by:Richard Hine, Principal,

Analysis of:WSJ.com Enjoying Significant Bump in Traffic...With Subs Intact | www.mediaweek.com

With unique users up 94% and total page views up only 45%, it's clear that wsj.com has found more ways to introduce non-subscribers to the frustrations of its site

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Members in this Study Group include these company types:

Individual/Small Consultancy
Newspaper Publisher
Media Specialist Agency
Full Service Advertising Agency
Magazine Publisher
Independent Consulting Firm

Members in this Study Group often have these job titles:

Director
Chief Executive Officer
Principal
Owner
President
Consultant
Marketing Director

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