Study Group: Newspaper Industry Experts(?)
Council Members in this Study Group: 51
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Leading Experts in this Study Group
Ralf HirtVP International
Glam Media Inc.
Ralf Hirt is the Vice President- International at Glam Media, a Web 2.0 distributed media firm. He previously spent nine years at DoubleClick in New York, London, Sydney and Hong Kong as the Vice President- Operations and Strategic Partnerships, Senior Director- Publishers, Managing Director- Asia Pacific,...
Group Account Director
The True Agency
Tracey Clanton is the Group Account Director at The TRUE Agency. TRUE is the Agency of Record for Nissan/Infiniti, and Countrywide Insurance. In her position as Group Account Director, Tracey directs all of the Marketing & Advertising activities for Nissan North America and the Countrywide accounts....
Gordon BorrellCEO
Borrell Associates Inc
Gordon Borrell is the Chief Executive Officer at Borrell Associates, a leading research and consulting firm that focuses on interactive advertising for local media. He has 27 years of experience in media, ranging from newspaper reporting to media company executive overseeing newspapers, TV and cable...
Nigel CarrSenior Partner
Ogilvy & Mather Worldwide, Inc.
Nigel Carr has been a senior partner at Ogilvy, New York, a full service ad agency, since 2005. He's an experienced brand planning & strategy advocate with extremely diverse experience working for new & established clients across a myriad of product categories. He's worked on national & global brands...
President
Communications Two Group
Louis Bilka is the President of Communications Two Group, a direct response consulting company. He is responsible for recommending and implementing mailing list, credit card inserts, newspaper inserts, space advertising, radio and television spot buying and informercials. Communications Two Group also...
Scott WhitleyVice President, Chief Revenue Officer
San Diego Union-Tribune
Scott Whitley is Vice-President, Advertising at the San Diego Union-Tribune, a newspaper publisher. He has more than 30 years of experience in the newspaper publishing and advertising industry. Previously, he held the position of a classified director at the Philadelphia Inquirer and Advertising Mgr....
Richard HinePrincipal
Richard Hine
Richard Hine is a marketing consultant with more than 20 years experience in advertising and media. He works with clients inside and outside the media industry on branding and creative strategies, business and sales development. Through September 2006, he was VP/Marketing at The Wall Street Journal,...
FormerPresident Colorado Springs Gazette
Freedom Communications
Scott Fischer was a Division President at Freedom Communications, an $800 million revenue company with 8,000 associates in 28 states. He had full P&L responsibility for 14 newspapers across the Western United States generating $141 million in revenues. He was a member of the Corporate Operating Committee...
Related Study Groups
| Study Group Name | Members |
|---|---|
| TMT Council Members in Member Programs | 12280 |
| Media Experts in GLG Member Programs | 3140 |
| Print Advertising Market Experts | 211 |
| Magazine Publishing Experts | 166 |
| Media Buyers | 880 |
| Online Advertising Experts (North America) | 358 |
| Online Advertising Experts | 482 |
GLG NewsSMAnalyses by this Study Group's Leading Experts(?)
Under reporting of audience listenership to Urban and Spanish-language stations hurts everyone, the listeners and advertisers. It's taken main stream marketers a while to fully understand the importance of these audiences
As with other mediums, revenue is down but radio is far from out of business. New technologies and a return to localism will help.
- Nielsen comes out with a new study - telling us everything we already know, and analysts rush to measure the industry-changing impact. The knee-jerk reaction is that the advertising industry will adjust spending from "mainstream" markets to ethnically-diverse outlets; however, Entertainment companies...
Continued growth overall, key shifts in population demographics. New technology enables advertisers to better reach these targets.
No surprises here as newspapers continue to lose relevance amongst readers and advertisers. The Internet will be the biggest winner as has been forecasted for a while now
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