Study Group: Media Buyers and Planners(?)

Did I help kill the local daily? The Capital Times, an afternoon daily in Madison, Wis., this weekend folded its print edition and became an online-only newspaper.  As an online marketer do I think this is a likely to continue trend and more so, do I feel a tad bit responsible or...

A recent piece in Forbes was titled, Micro Who? Google Rules The Ad Roost. Basically the longer this goes on, the better it is for Google. while it doesn't hurt Google to see their competitive set take whacks at each other, this is the same Google who needs to find more balance in their overall offerings....

How are digital agencies currently approaching Yahoo Are clients asking about our Yahoo relationships How is Yahoo trying to present themselves to their customers.

What does this really mean for Microsoft in their quest to stay relevant? There are a lot of predictions that marketing within games has some major upside but is there a precedent for predicting it's scalability. Do major brand marketers outside a few key verticals really care about in-gaming...

If Yahoo continues to lose their top people, is that an ominous sign for marketers or more of a symbol of the overall fluidity within the online medium How are major agencies viewing the Yahoo Panama a good half year after launch Is Yahoo Panama still going to be relevant once Google gets their Doubleclick...