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Study Group: Media Buyers(?)

Council Members in this Study Group: 840

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

What is a GLG Leader?
James Meyers, MS. EBA
Chief Executive Officer
Alpha Media

James Meyers is the Chief Executive Officer at Alpha Media, an entertainment media company with international sales and distribution operations, US sales and distribution operations, cable television assets, plus international production operations. He is responsible for managing corporate strategy...

Ben Kirshner, CEO, Elite SEM IncBen Kirshner
CEO
Elite SEM Inc

Benjamin Kirshner is the Founder and Chief Executive Officer of Elite SEM Inc, an online advertising agency. He is also an instructor of search engine marketing strategies at NYU. He specializes in developing and orchestrating search engine marketing campaigns, email marketing, affiliate marketing,...

Robert Cherins
President
Cherins & Co Llc

Robert Cherins is the President at Cherins & Co LLC, a full service marketing consultancy and advertising and branding agency. He also teaches a masters course in direct, digital, and database marketing. He is experienced in digital, channel marketing in online & offline media, pharmaceutical, automotive,...

Michael Bonfils, President and Worldwide Director, SEM InternationalMichael Bonfils
President and Worldwide Director
SEM International

Michael Bonfils is the President of SEM International, a division of Hyper Interactive Corp., specializing in providing outsourced International search engine marketing management services for global advertising agencies and Fortune 500 firms. SEM International operates in the US, China, Japan, Mexico,...

Kevin Lee, MBA, Executive Chairman, Did-it.com, LLCKevin Lee, MBA
Executive Chairman
Did-it.com, LLC

Kevin Lee is the Executive Chairman and Founder at Did-it, a search engine services company; and a founding board member of SEMPO. He specializes in search engine marketing strategy. Did-it buys $120 million in search advertising per year for clients such as Match.com. He is the author of the weekly...

Andy Donchin, Director of National Broadcast, Aegis Media AmericasAndy Donchin
Director of National Broadcast
Aegis Media Americas

Andrew Donchin is the Director - National Broadcast at Carat North America, a media specialist agency. He is responsible for managing operations for New York and Los Angeles. Previously, Mr. Donchin was a buyer at Wells, Rich and Greene, and was responsible for managing the account for Procter & Gamble;...

Scott Symonds, Executive Media Director, Akqa IncScott Symonds
Executive Media Director
Akqa Inc

Scott Symonds is the Executive Media Director at AKQA Inc., an independent digital advertising agency. He is responsible for planning and buying for digital media including portals, networks, search, rich and emerging media, mobile and video. Mr. Symonds is also a member of Advisory Councils for several...

Thomas DePaoli, Director of Online Marketing, The Artful Home (The Guild)Thomas DePaoli
Director of Online Marketing
The Artful Home (The Guild)

Thomas DePaoli is Director of Online Marketing at The Guild, Inc., a Top 500 Internet Retailer and pioneer art and home furnishings business, and President of Mercury Solutions LLC, a marketing consulting firm specializing in online marketing in North America and South America. Mr. DePaoli has over...

View all GLG Leaders in this Study Group

GLG NewsSMAnalyses by this Study Group's Experts(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
3-D Cinema: A Three-Way Format War | 07-03-2008
Analysis of: Digital cinema 3-D | mkpe.com
Author: James Meyers, MS. EBA, Chief Executive Officer , Alpha Media

1.    Real D, Dolby and NuVision battle it out over ease of use, technology and business model      2.    The number of 3-D Cinema installations is tiny compared to the total number of screens worldwide… there is an extensive market waiting to be...

Consumer Recognition of Jewelry Brands | 07-03-2008
Analysis of: The JCK-Harrison Group Consumer Jewelry Study | www.jckonline.com
Author: Robert Metz, President, Robert Metz & Associates

Consumers know RETAIL brands because ONLY retail brands promote consistently and sufficiently to become ingrained in the minds of consumers. Manufacturers of even the most successful jewelry brands spend relatively little in advertising to promote their brand due to low gross margins for this product. ...

Zale #1 Jewelry Brand as Consumers Confound Marketing Experts | 07-03-2008
Analysis of: The JCK-Harrison Group Consumer Jewelry Study | www.jckonline.com
Author: Nicholas White, President, White & Co

In spite of nearly a decade of jewelry product brand advertising, not one brand makes the top 10 list according to the latest research from Harrison Group and the JCK.  Here's how consumers think about jewelry brands.

Sears-Running Out of Luck | 06-24-2008
Analysis of: Kmart tests concepts in out-of-way corners | www.chicagotribune.com
Author: Nicholas White, President, White & Co

New Kmart formats are too little and too late to save the giant retailer.  Here's why Sears Holdings'  luck has probably run out.

Whitehall Follows Friedman Jewelers into Oblivion | 06-19-2008
Analysis of: Whitehall Considers Bankruptcy Protection | www.jckonline.com
Author: Nicholas White, President, White & Co

Whitehall Jewelers entry into jewelry's middle market tempted fate.   Now, the question is not if, but when the company will disappear and how much of the trade it will take with it.  Here's one view of how the situation will evolve and what's next for the industry. 

View All GLG News by members of this Study Group

Most Common Company Types:

  • Media Specialist Agency
  • Full Service Advertising Agency
  • Online Advertising Agency
  • Individual/Small Consultancy

Most Common Job Types:

  • Director
  • Chief Executive Officer
  • Media Buyer
  • President
  • Media Planner
  • Principal
  • General Manager

GLG's 750+ Clients Include:

40 of the leading 50
global mutual funds
15 of the leading 20
global banks
8 of the leading 10
private equity firms
90%+ client subscription renewal rate

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