Study Group: Magazine Publishing Experts
Council Members in this Study Group: 190
This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.
Contact Gerson Lehrman Group to survey or consult with members of this Study Group
Leading institutions connect with members of this Study Group through GLG
Leading Experts in this Study Group
- Albert Greco
Senior Researcher
Institute for Publishing Research, Inc.
Albert Greco: Senior Researcher at Institute for Publishing Research; and Professor at Fordham's Graduate School of Business Administration. He prepares projections for "Publishers Weekly;" between 1999-2008 he prepared data for "Book Industry Trends."...
Andy DonchinEVP, Director of Media Investments
CARAT USA, INC.Andrew Donchin is EVP, Director of Media Investments at Carat North America, a media specialist agency. In this role he also serves as Director - National Broadcast. He is responsible for managing operations for New York and Los Angeles. Previously,...
- Joshua Pollack
Chief Executive Officer
NXTCOM CORPJoshua Pollack is the Chief Executive Officer of NXTCOM CORP, an investment management company focused in the media, sports, entertainment, publishing, video game, internet and digital distribution industries. Mr. Pollack recently led a feature film slate...
- Tracey Clanton
President
MARCTracey Clanton is the President of MARC- Marketing Aimed 2 Reach Consumers. MARC is a consulting firm operating as a full service Agency providing Marketing, Advertising and Media for retail clients. Recently, Tracey held the position of Group Account...
- Robert Cherins
President
Cherins & CoBob Cherins is currently the President of Cherins & Co LLC, a full service marketing, advertising and direct marketing strategic consulting agency. He has also taught a masters course in direct, digital, and database marketing at NYU. He is experienced...
GLG NewsSM Analyses by this Study Group's Leading Experts(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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Mobile Advertising's Gold Rush
November 16, 2009
Analysis by: Gordon Borrell, CEO,Mobile Advertising Set To Soar | www.mediapost.com
Mobile advertising is definitely the new-new thing, but it sounds like the hype we heard when the Web was born as a graphical interface and banner ads started appearing in 1995. Be careful -- mobile advertising isn't going to produce overnight riches. For proof, look at your own mobile device. Where are they ads? And if you see any, tell me if they're prompting you to buy anything. Timing is everything, so before you jump in, read on.
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You Tube: A dominant role in the movie ecosystem? Not Likely...
October 14, 2009
YouTube Explores Renting Movies Online | www.businessweek.com
You Tube might capture some of the movie distribution market if and only if they are able to work closely with the studios to develop a model that is beneficial to both the studios and consumer. Stiff competition awaits You Tube from multiple angles, not all movie industry related. The consumer, and their behavior, is a key component that must not be overlooked.
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August 25, 2009
New Zune Undercuts Apple's iPod Prices | online.wsj.com
In my opinion, Zune has an uphill battle to try and capture the digital music market from Apple. Zune has significant challenges that will be very hard to over come. The primary challenge is a powerful thing called "brand" that drives every mass market trend and wallet.
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Why "Traditional" Media Are Doomed
June 25, 2009
Analysis by: Richard Hine, Principal,Microsoft's Steve Ballmer: Traditional media will not bounce back | www.guardian.co.uk
Microsoft's Steve Ballmer is the 2009 Media Person of the Year. He says that traditional media can no longer succeed by replicating their print content online. If you want to reach consumers online, "static content won't cut it." That's why the old approaches are doomed to fail.
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Will Online Readers Buy Into Steve's Brill-iant Idea?
June 25, 2009
Analysis by: Richard Hine, Principal,Journalism Online: The Answer to the Paid-Content Question? | www.editorandpublisher.com
Steve Brill's new startup Journalism Online is promising newspaper publishers big money from online readers -- $110 million in two years for a newspaper with a print circulation of 1 million and an online audience of 20 million. Will he succeed? And if he does, will you be one of the few people willing to pay to read the story?
Members in this Study Group include these company types:
- Individual/Small Consultancy
- Magazine Publisher
- Media Specialist Agency
- Full Service Advertising Agency
- Book Publisher
- Newspaper Publisher
Members in this Study Group often have these job titles:
- Director
- Chief Executive Officer
- President
- Consultant
- Owner
- Partner
Related Study Groups
| Study Group Name | No. Members |
|---|---|
| TMT Council Members in Member Programs | 16437 |
| Media Experts in GLG Member Programs | 4339 |
| Magazine Publishing Experts (North America) | 46 |
| Book Publishing Experts | 136 |
| Media Buyers | 1094 |
| Print Advertising Market Experts | 236 |
| Digital Outdoor Advertising Purchasers | 239 |
| Magazine Advertising Purchasers | 90 |
GLG Live Meetings with this Study Group's Leading Experts (?)
November 5, 2008 | Boston
GLG Seminar: (BOS) The Current and Future Market for Elementary, High School, and College TextbooksOctober 21, 2008 | New York
GLG Seminar: (NYC) The Current and Future Market for Elementary, High School, and College TextbooksOctober 30, 2007 | New York
GLGi: The Current and Future Market for Elementary, High School and College TextbooksGLG Webcast: Predictions on Newspaper Advertising for 2009- February 18, 2009 at 2:00PM EST/11:00AM
02/18/2009
View Webcast