Study Group: Magazine Publishing Experts(?)
Council Members in this Study Group: 166
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Leading Experts in this Study Group
President
Cherins & Co Llc
Robert Cherins is the President at Cherins & Co LLC, a full service marketing consultancy and advertising and branding agency. He also teaches a masters course in direct, digital, and database marketing. He is experienced in digital, channel marketing in online & offline media, pharmaceutical, automotive,...
Edward Marx, MSChief Information Officer
Texas Health Resources
Edward Marx, MS, is the Chief Information Officer at Texas Health Resources, a 19 hospital system in North Texas. He has experience in partnering with business and clinical leadership to leverage technology investments. Previously, he was CIO at University Hospitals (Ohio) and a Director at HCA. Mr....
Group Account Director
The True Agency
Tracey Clanton is the Group Account Director at The TRUE Agency. TRUE is the Agency of Record for Nissan/Infiniti, and Countrywide Insurance. In her position as Group Account Director, Tracey directs all of the Marketing & Advertising activities for Nissan North America and the Countrywide accounts....
Senior Researcher
Institute for Publishing Research, Inc.
Albert Greco is a Senior Researcher at Institute for Publishing Research, Inc. and a Professor at Fordham's Graduate School of Business Administration. He prepares industry projections for the Book Industry Study Group Inc. He has authored-edited 9 books including “The Book Publishing Industry" and...
Chief Executive Officer
NXTCOM CORP
Joshua Pollack is the Chief Executive Officer at NXT, an investment management company focused in the media, sports, entertainment, publishing, video game internet and digital distribution industries. Mr. Pollack recently lead a feature film slate financing with Universal Studios and GE. He also manages...
Gordon BorrellCEO
Borrell Associates Inc
Gordon Borrell is the Chief Executive Officer at Borrell Associates, a leading research and consulting firm that focuses on interactive advertising for local media. He has 27 years of experience in media, ranging from newspaper reporting to media company executive overseeing newspapers, TV and cable...
Nigel CarrSenior Partner
Ogilvy & Mather Worldwide, Inc.
Nigel Carr has been a senior partner at Ogilvy, New York, a full service ad agency, since 2005. He's an experienced brand planning & strategy advocate with extremely diverse experience working for new & established clients across a myriad of product categories. He's worked on national & global brands...
President
Communications Two Group
Louis Bilka is the President of Communications Two Group, a direct response consulting company. He is responsible for recommending and implementing mailing list, credit card inserts, newspaper inserts, space advertising, radio and television spot buying and informercials. Communications Two Group also...
Related Study Groups
| Study Group Name | Members |
|---|---|
| TMT Council Members in Member Programs | 12234 |
| Media Experts in GLG Member Programs | 3124 |
| Book Publishing Experts | 124 |
| Magazine Publishing Experts (North America) | 43 |
| Media Buyers | 880 |
| Print Advertising Market Experts | 211 |
| Digital Outdoor Advertising Purchasers | 230 |
GLG NewsSMAnalyses by this Study Group's Leading Experts(?)
Under reporting of audience listenership to Urban and Spanish-language stations hurts everyone, the listeners and advertisers. It's taken main stream marketers a while to fully understand the importance of these audiences
As with other mediums, revenue is down but radio is far from out of business. New technologies and a return to localism will help.
Continued growth overall, key shifts in population demographics. New technology enables advertisers to better reach these targets.
No surprises here as newspapers continue to lose relevance amongst readers and advertisers. The Internet will be the biggest winner as has been forecasted for a while now
This is beginning to look like a new version of Clear Channel's "less is more", in this case it's about less stations rather than shorter message lengths. It's a far cry from the early days of Mel Karmazin's management of the radio division.
GLG InstituteSM Seminars with this Study Group's Leading Experts(?)
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Most Common Company Types:
- Individual/Small Consultancy
- Magazine Publisher
- Full Service Advertising Agency
- Media Specialist Agency
- Book Publisher
- Newspaper Publisher
- Publisher's Rep Firm
Most Common Job Types:
- Director
- Chief Executive Officer
- President
- Consultant
- Marketing Director
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global mutual funds
global banks
private equity firms

