Study Group: Magazine Publishing Experts (North America)(?)
Council Members in this Study Group: 44
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Leading Experts in this Study Group
Group Account Director
The True Agency
Tracey Clanton is the Group Account Director at The TRUE Agency. TRUE is the Agency of Record for Nissan/Infiniti, and Countrywide Insurance. In her position as Group Account Director, Tracey directs all of the Marketing & Advertising activities for Nissan North America and the Countrywide accounts....
Senior Researcher
Institute for Publishing Research, Inc.
Albert Greco is a Senior Researcher at Institute for Publishing Research, Inc. and a Professor at Fordham's Graduate School of Business Administration. He prepares industry projections for the Book Industry Study Group Inc. He has authored-edited 9 books including “The Book Publishing Industry" and...
Chief Executive Officer
NXTCOM CORP
Joshua Pollack is the Chief Executive Officer at NXTCOM CORP, an investment management company focused in the media, sports, entertainment, publishing, video game, internet and digital distribution industries. Mr. Pollack recently lead a feature film slate financing with Universal Studios and GE. He...
President
Communications Two Group
Louis Bilka is the President of Communications Two Group, a direct response consulting company. He is responsible for recommending and implementing mailing list, credit card inserts, newspaper inserts, space advertising, radio and television spot buying and informercials. Communications Two Group also...
Related Study Groups
| Study Group Name | Members |
|---|---|
| Magazine Publishing Experts | 169 |
| TMT Council Members in Member Programs | 13324 |
| Media Experts in GLG Member Programs | 3307 |
| Media Buyers | 919 |
| Magazine Advertising Purchasers (North America) | 77 |
| Magazine Advertising Purchasers | 88 |
| Print Advertising Purchasers (North America) | 144 |
GLG NewsSMAnalyses by this Study Group's Leading Experts(?)
Misconceptions abound regarding TV's penetration, when in fact TV ads are delivered on an extremely fragmented and segmented playing field. Key is to find the medium that delivers the largest share of the audience you seek, then to repeat your message in / on that medium as often as you can afford...
A closer or perhaps an inside look is required when considering the current fate of the newspaper / media segment. While newspapers are routinely critical of their own efforts, with the same level of routine they neglect to inform about their position of dominance despite dips in circulation. ...
This article is important because it highlights a very clear concept that is not being given enough attention...traditional media companies still have a great deal of reach, assets and power.
KKR and their partners know the value of a unique basket assets like this. Accordingly, they quickly moved to get control of this tremendous opportunity, which includes significant market share. They will now be able to sell off the pieces to groups of smallers operators who desperately...
This article is important because Cablevision has now raised the bar for what cable operators need to pay for news channels. Cablevision did not need to do this but figures they can benefit from a big friends like Fox.
GLG InstituteSM Seminars with this Study Group's Leading Experts(?)
Recent Seminars
Boston, November 5, 2008
New York, October 21, 2008
New York, October 30, 2007
Webcasts
Most Common Company Types:
- Individual/Small Consultancy
- Full Service Advertising Agency
- Magazine Publisher
- Media Specialist Agency
- Application & Web Development Company
- Independent Consulting Firm
- Market Research Company*
- PR Agency
- Publisher's Rep Firm
Most Common Job Types:
- President
- Chief Executive Officer
- Director
- Consultant
- Strategy Director
- Media Supervisor
- Marketing Director