Study Group: Magazine Publishing Experts (North America)
Council Members in this Study Group: 46
This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.
Contact Gerson Lehrman Group to survey or consult with members of this Study Group
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Leading Experts in this Study Group
- Albert Greco
Senior Researcher
Institute for Publishing Research, Inc.
Albert Greco: Senior Researcher at Institute for Publishing Research; and Professor at Fordham's Graduate School of Business Administration. He prepares projections for "Publishers Weekly;" between 1999-2008 he prepared data for "Book Industry Trends." He has authored-edited 10 books including “The...
- Joshua Pollack
Chief Executive Officer
NXTCOM CORPJoshua Pollack is the Chief Executive Officer of NXTCOM CORP, an investment management company focused in the media, sports, entertainment, publishing, video game, internet and digital distribution industries. Mr. Pollack recently led a feature film slate financing with Universal Studios and GE. He...
- Tracey Clanton
President
MARCTracey Clanton is the President of MARC- Marketing Aimed 2 Reach Consumers. MARC is a consulting firm operating as a full service Agency providing Marketing, Advertising and Media for retail clients. Recently, Tracey held the position of Group Account Director at The TRUE Agency directing all ofthe...
- Louis Bilka
President
Communications Two GroupLouis Bilka is the President of Communications Two Group, a direct response consulting company. He is responsible for recommending and implementing mailing list, credit card inserts, newspaper inserts, space advertising, radio and television spot buying and informercials. Communications Two Group also...
GLG NewsSM Analyses by this Study Group's Leading Experts (?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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Generating Revenue for a Troubled Publishing Industry
September 16, 2009
Creating Lead-Gen-Engine | www.foliomag.com
The publishing industry, particularly magazines have been harder hit then most in this recession. It doesn't look like it will come back when the economy recovers. How do you bring this revenue up if you hold equity in publishing properties? One solution is to find ways to generate leads for ROI focused...
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June 18, 2009
Ancillary Revenue Now Essential | www.nxtbook.com
To survive today and in the future publishers must be in the media business not the publishing business. They must offer a wide variety of products to their customers that meet the needs of today. These are dramatically different from what has made traditional publishers successful...
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Not so fast ... Which medium delivers critical mass?
January 5, 2009
The Internet's Cool, But TV Remains Ad King | www.informationweek.com
Misconceptions abound regarding TV's penetration, when in fact TV ads are delivered on an extremely fragmented and segmented playing field. Key is to find the medium that delivers the largest share of the audience you seek, then to repeat your message in / on that medium as often as you can afford...
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Reports of death greatly exaggerated …
August 3, 2007
Media companies notice the sexiness of business news | www.usatoday.com
A closer or perhaps an inside look is required when considering the current fate of the newspaper / media segment. While newspapers are routinely critical of their own efforts, with the same level of routine they neglect to inform about their position of dominance despite dips in circulation. ...
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December 12, 2006
Joshua Pollack, Chief Executive Officer, NXTCOM CORP
At UBS: News Corp. Chernin Touts Traditional Media | adage.com
This article is important because it highlights a very clear concept that is not being given enough attention...traditional media companies still have a great deal of reach, assets and power.
Members in this Study Group include these company types:
- Individual/Small Consultancy
- Full Service Advertising Agency
- Media Specialist Agency
- Application & Web Development Company
- Independent Consulting Firm
- Magazine Publisher
- Market Research Company*
- PR Agency
- Publisher's Rep Firm
Members in this Study Group often have these job titles:
- President
- Chief Executive Officer
- Director
- Consultant
- Strategy Director
- Partner
- Media Supervisor
Related Study Groups
| Study Group Name | No. Members |
|---|---|
| Magazine Publishing Experts | 189 |
| TMT Council Members in Member Programs | 16313 |
| Media Experts in GLG Member Programs | 4296 |
| Media Buyers | 1083 |
| Magazine Advertising Purchasers (North America) | 80 |
| Magazine Advertising Purchasers | 90 |
| Book Publishing Experts | 134 |
GLG Live Meetings with this Study Group's Leading Experts (?)
Upcoming Seminars
Leading Experts in Magazine Publishing Experts (North America) Study Group have not participated in any upcoming seminars.
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