Gerson Lehrman Group - Intelligently Connecting Institutions and Expertise.

Study Group: Magazine Advertising Purchasers

Council Members in this Study Group: 90

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

Paul French

Publishing & Marketing Director
Access Asia China
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Paul French is a Founder and the Publishing and Marketing Director of Access Asia, a market research company, where he has worked since January 1997. Access Asia specializes in providing information on China's economy and consumer retail markets. Access...

Joshua Pollack

Chief Executive Officer
NXTCOM CORP
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Joshua Pollack is the Chief Executive Officer of NXTCOM CORP, an investment management company focused in the media, sports, entertainment, publishing, video game, internet and digital distribution industries. Mr. Pollack recently led a feature film slate...

Andreas Kurz, Owner, Akari Enterprises LLC Andreas Kurz

Owner
Akari Enterprises LLC
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Andreas Kurz was Chief Executive Officer of 7 For All Mankind, the US leader in premium denim, until December 2005. Mr. Kurz is currently the Owner of Akari Enterprises, a retail consultancy, where he has worked since April 2006. At Akari Enterprises,...

Tracey Clanton

President
MARC
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Tracey Clanton is the President of MARC- Marketing Aimed 2 Reach Consumers. MARC is a consulting firm operating as a full service Agency providing Marketing, Advertising and Media for retail clients. Recently, Tracey held the position of Group Account...

Paula Peterson, President, Crown Luxury ConsultingPaula Peterson

President
Crown Luxury Consulting
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Paula Peterson is the President of Crown Luxury Consulting, an independent consultancy firm that advises global companies on new ventures, brand strategy, product development, distribution, marketing, and media planning. Ms. Peterson is a noted industry...

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GLG NewsSM Analyses by this Study Group's Leading Experts(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Electronic Coupons are coming soon

September 24, 2009

The Breakfast Wars: Starbucks Learns to Cook | www.nytimes.com

Electronic couponing is finally read to happen. The combination of the current economic climate, the willingness of key leaders (P&G< Safeway and Kroger) to make it happen and the maturity of the enabling technologies means that after years of creeping forward, electronic couponing is ready to dominate

Local Radio Revenue Disappearing

June 16, 2009

In Radio These Days, Small Is Better | online.wsj.com

Radio will survive. It is just going to be a very different medium, led largely by internet radio which has no barrier to entry.

UK apparel to recover faster than the US?

January 8, 2009

U.K. Clothiers Will Weather Slump Better Than U.S., WGSN Says | www.bloomberg.com

Speeding up the design and sourcing process in only one factor out of many. In the current environment, the key is to get consumers to come to the shops in the first place and then to make sure they don't leave without having bought something.

The Future of Radio

January 8, 2009

Analyst: Radio Revs Will Fall 13 Percent In 2009. Or More. | www.radioink.com

Radio ad revenues falling of the cliff

Consumer Recognition of Jewelry Brands

July 3, 2008

The JCK-Harrison Group Consumer Jewelry Study | www.jckonline.com

Consumers know RETAIL brands because ONLY retail brands promote consistently and sufficiently to become ingrained in the minds of consumers. Manufacturers of even the most successful jewelry brands spend relatively little in advertising to promote their brand due to low gross margins for this product.  They simple do NOT have sufficient profit to justify higher ad spending.  Only low cost brands with higher margins can afford national advertising and for the most part even those that do advertise spend relatively little in comparison to their retail counterparts. Retailers for the most part do not and will not promote a manufacturer's brand. Their advertising expenditures are used to sell mostly specific product they own or to promote their store image

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Members in this Study Group include these company types:

  • Full Service Advertising Agency
  • Media Specialist Agency
  • Individual/Small Consultancy
  • Retail Strategy / Operations Consultant
  • Jewelry / Cosmetics / Accessory Retailer
  • Consumer Packaged Goods Manufacturer
  • Jewelry / Cosmetics / Accessory Manufacturer

Members in this Study Group often have these job titles:

  • Director
  • Chief Executive Officer
  • Consultant
  • President
  • Marketing Manager
  • Principal
  • Director of Print
  • Owner

GLG Live Meetings with this Study Group's Leading Experts (?)

March 23, 2006 | Boston

GLGi: Luxury Goods Industry Overview

March 22, 2006 | New York City

GLGi: Luxury Goods Industry Overview

GLG Webcasts & Teleconferences

Leading Experts in Magazine Advertising Purchasers have not participated in any GLG webcasts.

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