Study Group: Magazine Advertising Purchasers (North America)
Council Members in this Study Group: 80
This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.
Contact Gerson Lehrman Group to survey or consult with members of this Study Group
Leading institutions connect with members of this Study Group through GLG
Leading Experts in this Study Group
- Joshua Pollack
Chief Executive Officer
NXTCOM CORP
Joshua Pollack is the Chief Executive Officer of NXTCOM CORP, an investment management company focused in the media, sports, entertainment, publishing, video game, internet and digital distribution industries. Mr. Pollack recently led a feature film slate...
Andreas KurzOwner
Akari Enterprises LLCAndreas Kurz was Chief Executive Officer of 7 For All Mankind, the US leader in premium denim, until December 2005. Mr. Kurz is currently the Owner of Akari Enterprises, a retail consultancy, where he has worked since April 2006. At Akari Enterprises,...
- Tracey Clanton
President
MARCTracey Clanton is the President of MARC- Marketing Aimed 2 Reach Consumers. MARC is a consulting firm operating as a full service Agency providing Marketing, Advertising and Media for retail clients. Recently, Tracey held the position of Group Account...
Paula PetersonPresident
Crown Luxury ConsultingPaula Peterson is the President of Crown Luxury Consulting, an independent consultancy firm that advises global companies on new ventures, brand strategy, product development, distribution, marketing, and media planning. Ms. Peterson is a noted industry...
- Robert Cherins
President
Cherins & CoBob Cherins is currently the President of Cherins & Co LLC, a full service marketing, advertising and direct marketing strategic consulting agency. He has also taught a masters course in direct, digital, and database marketing at NYU. He is experienced...
GLG NewsSM Analyses by this Study Group's Leading Experts(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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Electronic Coupons are coming soon
September 24, 2009
Analysis by: David Diamond, President,The Breakfast Wars: Starbucks Learns to Cook | www.nytimes.com
Electronic couponing is finally read to happen. The combination of the current economic climate, the willingness of key leaders (P&G< Safeway and Kroger) to make it happen and the maturity of the enabling technologies means that after years of creeping forward, electronic couponing is ready to dominate
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Local Radio Revenue Disappearing
June 16, 2009
Analysis by: Brad Saul, Chief Executive Officer,In Radio These Days, Small Is Better | online.wsj.com
Radio will survive. It is just going to be a very different medium, led largely by internet radio which has no barrier to entry.
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UK apparel to recover faster than the US?
January 8, 2009
Analysis by: Andreas Kurz, Owner,U.K. Clothiers Will Weather Slump Better Than U.S., WGSN Says | www.bloomberg.com
Speeding up the design and sourcing process in only one factor out of many. In the current environment, the key is to get consumers to come to the shops in the first place and then to make sure they don't leave without having bought something.
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January 8, 2009
Analysis by: Brad Saul, Chief Executive Officer,Analyst: Radio Revs Will Fall 13 Percent In 2009. Or More. | www.radioink.com
Radio ad revenues falling of the cliff
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Consumer Recognition of Jewelry Brands
July 3, 2008
Analysis by: Robert Metz, President,The JCK-Harrison Group Consumer Jewelry Study | www.jckonline.com
Consumers know RETAIL brands because ONLY retail brands promote consistently and sufficiently to become ingrained in the minds of consumers. Manufacturers of even the most successful jewelry brands spend relatively little in advertising to promote their brand due to low gross margins for this product. They simple do NOT have sufficient profit to justify higher ad spending. Only low cost brands with higher margins can afford national advertising and for the most part even those that do advertise spend relatively little in comparison to their retail counterparts. Retailers for the most part do not and will not promote a manufacturer's brand. Their advertising expenditures are used to sell mostly specific product they own or to promote their store image
Members in this Study Group include these company types:
- Full Service Advertising Agency
- Media Specialist Agency
- Individual/Small Consultancy
- Retail Strategy / Operations Consultant
- Consumer Packaged Goods Manufacturer
Members in this Study Group often have these job titles:
- Director
- Chief Executive Officer
- Consultant
- Marketing Manager
- President
- Director of Print
- Principal
Related Study Groups
GLG Live Meetings with this Study Group's Leading Experts (?)
March 23, 2006 | Boston
GLGi: Luxury Goods Industry OverviewMarch 22, 2006 | New York City
GLGi: Luxury Goods Industry OverviewGLG Webcasts & Teleconferences
Leading Experts in Magazine Advertising Purchasers (North America) have not participated in any GLG webcasts.
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