Study Group: Magazine Advertising Purchasers (North America)(?)
Council Members in this Study Group: 74
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Leading Experts in this Study Group
Group Account Director
The True Agency
Tracey Clanton is the Group Account Director at The TRUE Agency. TRUE is the Agency of Record for Nissan/Infiniti, and Countrywide Insurance. In her position as Group Account Director, Tracey directs all of the Marketing & Advertising activities for Nissan North America and the Countrywide accounts....
Chief Executive Officer
NXTCOM CORP
Joshua Pollack is the Chief Executive Officer at NXT, an investment management company focused in the media, sports, entertainment, publishing, video game internet and digital distribution industries. Mr. Pollack recently lead a feature film slate financing with Universal Studios and GE. He also manages...
Andreas KurzOwner
Akari Enterprises LLC
Andreas Kurz was Chief Executive Officer of 7 For All Mankind, the US leader in premium denim, until December 2005. Mr. Kurz is currently the Owner of Akari Enterprises, a retail consultancy, where he has worked since April 2006. At Akari Enterprises, Mr. Kurz specializes in international distribution,...
David DiamondPresident
David Diamond Associates
David Diamond is the President of David Diamond Associates in New York, NY since 2002. David Diamond Associates is a strategic marketing consulting firm with clients in the packaged goods, retail and marketing services industries. Mr. Diamond previously worked in emerging media and promotion as President...
Nigel CarrSenior Partner
Ogilvy & Mather Worldwide, Inc.
Nigel Carr has been a senior partner at Ogilvy, New York, a full service ad agency, since 2005. He's an experienced brand planning & strategy advocate with extremely diverse experience working for new & established clients across a myriad of product categories. He's worked on national & global brands...
President
Communications Two Group
Louis Bilka is the President of Communications Two Group, a direct response consulting company. He is responsible for recommending and implementing mailing list, credit card inserts, newspaper inserts, space advertising, radio and television spot buying and informercials. Communications Two Group also...
Alexandra Wilkis WilsonFounder and Chief Executive Officer
Gilt Groupe
Alexandra Wilkis Wilson is the Chief Merchandising Officer and Founder of Gilt Groupe, a members-only website where luxury/fashion brands discretely sell products to members at sample sale prices. Alexandra has ten years of international experience in the luxury goods, retail and finance sectors. Most...
Stephen MagrillAdjunct Professor
The University of Phoenix Inc
Stephen Magrill is an Adjunct Professor at UNLV and The University of Phoenix, where he has worked since 2004. Previously, he was Vice President of Global Club for Sunterra Corporation (now Diamond Resorts International) until January 2004, where he oversaw all marketing and club operations for more...
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GLG NewsSMAnalyses by this Study Group's Leading Experts(?)
No surprises here as newspapers continue to lose relevance amongst readers and advertisers. The Internet will be the biggest winner as has been forecasted for a while now
This is beginning to look like a new version of Clear Channel's "less is more", in this case it's about less stations rather than shorter message lengths. It's a far cry from the early days of Mel Karmazin's management of the radio division.
You cut and cut and before you know it there's no product to sell. Unlike a factory or other asset, there's no correlation between reducing cost and overhead and making a profit.
Consumers know RETAIL brands because ONLY retail brands promote consistently and sufficiently to become ingrained in the minds of consumers. Manufacturers of even the most successful jewelry brands spend relatively little in advertising to promote their brand due to low gross margins for this product. ...
Jewelry sales will continue to be soft in the U.S, for the foreseeable future. As such, many foreign manufacturers are looking toward Eastern Europe, the Middle East and Far East as growth opportunities.
Most Common Company Types:
- Media Specialist Agency
- Full Service Advertising Agency
- Individual/Small Consultancy
- Retail Strategy / Operations Consultant
Most Common Job Types:
- Director
- Chief Executive Officer
- Consultant
- Marketing Manager
- Media Planner
- President
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