Study Group: In-Game Advertising Experts(?)

Peter Roithmayr is an independent consultant in the video game industry. Previously, he was the Vice President of Strategic Merchandising within the Video Game division at Electronics Boutique...

Joshua Pollack is the Chief Executive Officer at NXTCOM CORP, an investment management company focused in the media, sports, entertainment, publishing, video game, internet and digital distribution industries. Mr. Pollack recently lead a feature film slate financing with Universal Studios and GE. He...

William Gardner is the President of Digital Entertainment Insights and was most recently (05/08) the President and Chief Executive Officer at Eidos, Inc, a major videogame publisher, until the takeover of USA Sales by Time Warner. There he was responsible for rebuilding the business from finance, sales,...

Nigel Carr joined Ogilvy, New York as a senior partner in 2005. He's a veteran brand planning & strategy advocate with very diverse experience across new & established clients in a myriad of product categories. He's worked on national & global brands such as The British Government, NYNEX Yellow Pages,...

Jay Krihak is a Senior Partner, group media director at MEC Interaction, the online division of Media Edge CIA LLC advertising agency. He is responsible for MediaPost's Video Insider, Advisory Panels for Pointroll, Atlas Rich Media, and through the 4A's Digital Marketing Committee. He is also responsible...

Michael Sellers is the Chief Executive Officer and Chief Alchemist at Online Alchemy, a developer of computer games, artificial intelligence, and social networking software. He has been designing and developing online multiplayer games since 1994. One of two co-founders of Archetype Interactive, Mike...