Study Group: Domino's Pizza Experts (US)(?)

Most restaurant companies do not have the right information to make smart pricing decisions.  They need to understand the price sensitivity of every item on the menu. This involves using behavioral research more than the attitudinal research that most restaurant companies favor.

The causes of food cost inflation aren't about to go away.  Demand in emerging economies for a higher quality and more varied diet will increase, and ethanol production will make it more difficult for producers to respond quickly to the market. 

With the economic conditions the way they are, restaurant companies are scrambling to come up with ways to combat the conditions that are affecting their operations. Commodity costs aren't coming down, so how can they offset higher prices? What strategies should companies be using to survive through...

Cost of energy, commodities, labor, healthcare and capital continue to rise.  After watching the automobile industry discount itself into near ruin, companies should weigh carefully price wars that may stimulate traffic but push marginal units below profitability.

Food costs will continue to rise.  Demand for grains and protien will mirror demand for energy and other raw materials.  Restaurants feel the pain.