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Study Group: Domestic Print White and Yellow Pages Advertising Purchasers(?)

Council Members in this Study Group: 48

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

Robert Cherins
President
Cherins & Co Llc

Robert Cherins is the President at Cherins & Co LLC, a full service marketing consultancy and advertising and branding agency. He also teaches a masters course in direct, digital, and database marketing. He is experienced in digital, channel marketing in online & offline media, pharmaceutical, automotive,...

Tracey Clanton
Group Account Director
The True Agency

Tracey Clanton is the Group Account Director at The TRUE Agency. TRUE is the Agency of Record for Nissan/Infiniti, and Countrywide Insurance. In her position as Group Account Director, Tracey directs all of the Marketing & Advertising activities for Nissan North America and the Countrywide accounts....

Nigel Carr, Senior Partner, Ogilvy & Mather Worldwide, Inc.Nigel Carr
Senior Partner
Ogilvy & Mather Worldwide, Inc.

Nigel Carr has been a senior partner at Ogilvy, New York, a full service ad agency, since 2005. He's an experienced brand planning & strategy advocate with extremely diverse experience working for new & established clients across a myriad of product categories. He's worked on national & global brands...

Dane Madsen, Consultant , Dane MadsenDane Madsen
Consultant
Dane Madsen

Dane Madsen is an advisor to interactive media and content companies ranging from mobile, podcasting, fixed line, and PC based local business directories and monetization plans and serves as a director to two such organizations....

Dawn Ciers, President, Wahlstrom GroupDawn Ciers
FormerPresident
Wahlstrom Group

Dawn Ciers was the President at Wahlstrom Group, a directional media advertising agency. She has over 20 years of experienced in the yellow pages industry. She has served on the ADM Board and was the Chairman of the Directory Advertising Committee at AAAA. She is experienced in managing strategic advertiser/publisher/agency...

John Donaldson
President
Donaldsons Inc

John Donaldson is the President of Donaldsons Volkswagen-Subaru, a $50M new car franchise dealer in Long Island, which he has been operating since 1986. They sell and lease an average of 2300 new and used (80% new, /20% used) vehicles per year as well as parts and service. Mr. Donaldson's family has...

GLG NewsSMAnalyses by this Study Group's Leading Experts(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Google, Google Business Referral Representatives, and the Hyper-Local business | 08-10-2007
Analysis of: Google Takes A Step Toward A Local Sales Force | searchengineland.com
Author: Dane Madsen, Consultant , Dane Madsen

• Google needs sales force to reach over 25 million US hyper-local businesses because self-provisioning has failed for the 1 millionth year in a row • Collecting data in this new program is not a sales force and will be a trail of tears • This program will have no success in developing...

Reports of death greatly exaggerated … | 08-03-2007
Author: GLG Expert Contributor

A closer or perhaps an inside look is required when considering the current fate of the newspaper / media segment. While newspapers are routinely critical of their own efforts, with the same level of routine they neglect to inform about their position of dominance despite dips in circulation. ...

Building Permits Tell The Story. 2000 Realty and Development, Inc. | 07-25-2007
Analysis of: Florida's Existing Home Sales,Median Price Down in May 2007 | www.floridarealtors.org
Author: GLG Expert Contributor

   The Fl. Realtors article indeed makes an accurate portrayal of current market conditions for the Sunshine State as a whole. More of the same lackluster sales activity can be expected thru 2007 and on into 2008 as ARM loans are reset and increased difficulty qualifying potential home-buyers...

It's About Knowing When Machines Have to Stop and People Have to Participate | 06-20-2007
Author: Dane Madsen, Consultant , Dane Madsen

1. Search is attempting to bring order from disorder 2. Humans do not live life in serial 3. Until more human interaction can be brought to the process, the machines will continue to be unable to process and index intuitively

The illusive mobile marketing quest: Continuing the mobile insanity | 06-19-2007
Analysis of: Shop 'Til You Drop With Your Cell Phone, Says Sprint | www.informationweek.com
Author: Dane Madsen, Consultant , Dane Madsen

Charging me a fee to sell me things is a bad model and always has been Success of this model is dependant on the systems powering the 30% of businesses that sell things – and will limit choice to those with huge IT budgets and sophisticated inventory management systems. The remaining 70% of business...

View All GLG News by members of this Study Group

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Generated at 2008-09-07T01:45:17.680