Study Group: Domestic Print White and Yellow Pages Advertising Experts
Council Members in this Study Group: 169
This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.
Contact Gerson Lehrman Group to survey or consult with members of this Study Group
Leading institutions connect with members of this Study Group through GLG
Leading Experts in this Study Group
Michael CotePresident
The Cote Collaborative
Michael Cote is an Independent Telecommunications Consultant and Principal of the Cote Collaborative. He specializes in enterprise mobility, sales and distribution strategy, online strategy, smart phones, and customer care and billing. Mr. Cote has over...
Michael BonfilsPresident and Worldwide Director
SEM InternationalMichael Bonfils is the President of International Media Management known for its global online advertising and search engine consulting and service divisions of SEM International and WebCertain (SEMI/WC). Mr. Bonfils represents Fortune 100 advertisers...
Ronald KiimaPresident
Kiima IncorporatedRonald A. Kiima is a former SEC Assistant Chief Accountant. Mr. Kiima is currently the President of Kiima Incorporated, a private consulting firm specializing in SEC accounting and disclosure issues, SEC registration statements and periodic reports,...
- Tracey Clanton
President
MARCTracey Clanton is the President of MARC- Marketing Aimed 2 Reach Consumers. MARC is a consulting firm operating as a full service Agency providing Marketing, Advertising and Media for retail clients. Recently, Tracey held the position of Group Account...
Terry TevisPresident
TATevis & CompanyTerry Tevis is the President of TATevis & Company, a Connecticut based consulting firm, which specializes in providing advisory to private equity firms, focusing on troubled companies in commercial printing. He also consults on business strategy for large...
GLG NewsSM Analyses by this Study Group's Leading Experts(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
-
Mobile Advertising's Gold Rush
November 16, 2009
Analysis by: Gordon Borrell, CEO,Mobile Advertising Set To Soar | www.mediapost.com
Mobile advertising is definitely the new-new thing, but it sounds like the hype we heard when the Web was born as a graphical interface and banner ads started appearing in 1995. Be careful -- mobile advertising isn't going to produce overnight riches. For proof, look at your own mobile device. Where are they ads? And if you see any, tell me if they're prompting you to buy anything. Timing is everything, so before you jump in, read on.
-
Baidu - Tough times ahead? Probably NOT.
August 28, 2009
Baidu -- A Sleeping Giant Awakens | searchenginewatch.com
The article emphasizes the issue's advertisers are having as they change from an old legacy system of Baidu to a new interface that almost mirrors Google. Will this ultimately be a positive or a negative for the Chinese Search engine? How will it affect Google's position in China? In my analysis, I explore some more details left out of the original article.
-
Google’s message to Yahoo: “You are not that important.” Does Yahoo understand?
November 10, 2008
Analysis by: Dane Madsen, Consultant ,Report: Google, Yahoo make concessions on ad deal | www.businessweek.com
The inevitable happened. Regulators killed the Yahoo-Google agreement before it started 1) There is not enough distribution for interactive ads and Google did not see this as meaningful incremental traffic to waste the time and energy fighting the DOJ 2) Display advertising has sunk to a new low of ~0.35% click through therefore anything display driven has little marginal value 3) Jerry Yang has proven to be an ineffective leader in the short time he has been managing Yahoo, again
-
May 1, 2008
Analysis by: Gordon Borrell, CEO,NBC, CBS seen bidding for Weather Channel | www.msnbc.msn.com
Some of you may remember how you felt in the 1990s when Johnny Carson's last few shows were being aired. I feel the same way with The Weather Channel. Competition for TWC has been pent up for years; having it owned by one of the four major TV networks is bound to unleash competition that it will be unable to compete with.
-
Bush Nominates Two Democrats to SEC: More of the Same is Likely
March 31, 2008
Analysis by: Ronald Kiima, President ,White House to Tap Two Dems to SEC | www.cfo.com
Will President Bush's recent nomination of two Democrats to the SEC make it more investor friendly? Not likely!
Members in this Study Group include these company types:
- Individual/Small Consultancy
- Directory Services Provider
- Consulting Firm
Members in this Study Group often have these job titles:
- Principal
- Director
- President
- Chief Executive Officer
- Consultant
- Partner
Related Study Groups
GLG Live Meetings with this Study Group's Leading Experts (?)
February 19, 2009 | San Francisco
GLG Seminar: (SF) Assessing Earnings Quality in Distressed TimesFebruary 12, 2009 | Boston
GLG Seminar: (BOS) Assessing Earnings Quality in Distressed TimesFebruary 11, 2009 | New York
GLG Seminar: (NYC) Assessing Earnings Quality in Distressed TimesTeleconference: Apollo Group - SEC Revenue Probe (11:00 AM EDT/15:00 GMT)
10/29/2009
GLG Webcast: Predictions on Newspaper Advertising for 2009- February 18, 2009 at 2:00PM EST/11:00AM
02/18/2009
View Webcast