Study Group: Direct Marketing Experts
Council Members in this Study Group: 284
This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.
Contact Gerson Lehrman Group to survey or consult with members of this Study Group
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Leading Experts in this Study Group
Rick SheaPresident
Shea Marketing Consulting Inc.
Rick Shea is the President of Shea Marketing Consulting, a firm that specializes in providing marketing expertise to CPG/Food companies. He has 20+ years of marketing experience as VP of Marketing for Kraft, Unilever, George Weston Bakeries, Malt-O-Meal cereals, and Pepperidge Farm. Mr. Shea was the...
- Tom Ferrara
Chief Executive Officer
ForProfitEDU.comTom Ferrara is Chief Executive Officer of FF Ventures, an incubator and consultancy firm, where he has worked since May 2008. He is the Owner of the For profit and Career Education Industry Blog and the Creator of the LinkedIn networking group For Profit Education. Previously, Mr. Ferrara was the Founder...
Scott PelliconeVice President of Business Development
Quebecor World (USA) INC - CCScott Pellicone is the Vice President of Business Development at Quebecor World, a company specializing in graphic communication and commercial print services. He is the lead member of the team developing breakthrough digital and technological solutions for publishers in both manufacturing and revenue...
- Tracey Clanton
President
MARCTracey Clanton is the President of MARC- Marketing Aimed 2 Reach Consumers. MARC is a consulting firm operating as a full service Agency providing Marketing, Advertising and Media for retail clients. Recently, Tracey held the position of Group Account Director at The TRUE Agency directing all ofthe...
- George Gue, Jr.
President and CEO
National Supermarket Retail CooperativeGeorge Gue is the President and Chief Executive Officer at National Supermarket Cooperative Corporation based in New York City. Until January 2005, Mr. Gue was Division President for the Raleigh Division of Winn-Dixie Stores Inc. At Winn-Dixie, he was responsible for the operations of 125 Stores in...
- Robert Kaufmann
Independent Consultant
Kaufmann & AssociatesRobert Kaufmann has worked as an independent consultant at Kaufmann & Associates, consumer packaged goods consultant since 2004. His focus is in business and new product development, sales, and marketing. He has experience with private label sales, co-packing, dairy, specialty, snack, cracker, diet,...
Ben KirshnerProfessor
NEW YORK UNIVERSITY (INC)Benjamin Kirshner is Founder and Chief Executive Officer of Elite SEM Inc, an online advertising agency. He is also an instructor of search engine marketing strategies at NYU. He specializes in developing and orchestrating search engine marketing campaigns, email marketing, affiliate marketing, banner...
- Russell Findlay
Principal
JRFindlay ConsultingRussell Findlay is Principal of JRFindlay Consulting and was most recently (10/08) Director of Marketing at PepsiCo. There he was responsible for brand building, advertising, media, innovation, promotions, etc. Previously, he was a Vice President of Field Marketing at Pepsi Bottling Group, PepsiCo's...
GLG NewsSM Analyses by this Study Group's Leading Experts (?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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10 Habits of Incompetent Managers & The People They Hire
October 30, 2009
10 Habits of Incompetent Managers | www.fastcompany.com
After 25+ plus years in the corporate world, this is the bane of my existence and as an addendum to the FAST COMPANY list, I added the types of incoherent wheel spinners the incompetant managers typically surround themselves with:
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The Great Search Engine Shootout
October 20, 2009
Bing, the Imitator, Often Goes Google One Better | www.nytimes.com
Google is the mammoth market leader, the bright light that illuminates the SEO world first and foremost; Bing is the large moth that is fluttering around that light, hoping to block it out with large wings that span the globe - but a small butterfly flying on it's own is the one to watch- the visionary...
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You Tube: A dominant role in the movie ecosystem? Not Likely...
October 14, 2009
Alan Cohen, Vice President- Strategic Business Development, GUITAR CENTER, INC.
YouTube Explores Renting Movies Online | www.businessweek.com
You Tube might capture some of the movie distribution market if and only if they are able to work closely with the studios to develop a model that is beneficial to both the studios and consumer. Stiff competition awaits You Tube from multiple angles, not all movie industry related. The consumer, and...
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Microsoft and Yahoo: 'Microhoo' vs the DOJ
October 12, 2009
"Start Your Search Engines" | online.wsj.com
I have no idea why Wisconsin Senator Herb Kohl (D) is so riled up about the proposed Microsoft - Yahoo ("MicroHoo") alliance. Antitrust protection is supposed to keep a large market leader - such as Google - from running away with market share and then price gouging customers. But Microhoo...
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Google Asserts Position As Search Leader
October 8, 2009
Google refines search results to counter Microsoft | www.businessweek.com
Google's recent search refinement is more a reassertion of its search prowess.Bing's market share aspirations are not to topple the top dog, but gain on the distant 2nd and 3rd place search players.
Members in this Study Group include these company types:
- Independent Consulting Firm
- Individual/Small Consultancy
- Full Service Advertising Agency
- Consumer Packaged Goods Manufacturer
- Strategic Management
Members in this Study Group often have these job titles:
- Director
- Chief Executive Officer
- President
- Principal
- Consultant
- Marketing Manager
- Marketing Director
- Owner
- Managing Director
Related Study Groups
| Study Group Name | No. Members |
|---|---|
| Direct Mail Marketing Experts | 472 |
| TMT Council Members in Member Programs | 16313 |
| Direct Mail Marketing Experts (North America) | 433 |
| Media Experts in GLG Member Programs | 4296 |
| Media Buyers | 1083 |
| Print Advertising Market Experts | 236 |
| Commercial Printing Experts | 1342 |
GLG Live Meetings with this Study Group's Leading Experts (?)
Upcoming Seminars
Leading Experts in Direct Marketing Experts Study Group have not participated in any upcoming seminars.
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