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Study Group: Direct Marketing Experts

Council Members in this Study Group: 210

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

Rick Shea, President, Shea Marketing Consulting Inc.Rick Shea

President
Shea Marketing Consulting Inc.
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.What is a Premium Council Partner?|Premium Council Partners are leading Professional Service Firms that work exclusively with GLG.

Rick Shea is the President of Shea Marketing Consulting, a firm that specializes in providing marketing expertise to CPG/Food companies. He has 20+ years of marketing experience as VP of Marketing for Kraft, Unilever, George Weston Bakeries, Malt-O-Meal cereals, and Pepperidge Farm. Mr. Shea was the...

2 recent news post(s)
2 recent event(s)
Tom Ferrara

Chief Executive Officer
ForProfitEDU.com
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Tom Ferrara is Chief Executive Officer of FF Ventures, an incubator and consultancy firm, where he has worked since May 2008. He is the Owner of the For profit and Career Education Industry Blog and the Creator of the LinkedIn networking group For Profit Education. Previously, Mr. Ferrara was the Founder...

2 recent news post(s)
Tracey Clanton

President
MARC
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Tracey Clanton is the President of MARC- Marketing Aimed 2 Reach Consumers. MARC is a consulting firm operating as a full service Agency providing Marketing, Advertising and Media for retail clients. Recently, Tracey held the position of Group Account Director at The TRUE Agency directing all ofthe...

Robert Kaufmann

Independent Consultant
Kaufmann & Associates
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Robert Kaufmann has worked as an independent consultant at Kaufmann & Associates, consumer packaged goods consultant since 2004. His focus is in business and new product development, sales, and marketing. He has experience with private label sales, co-packing, dairy, specialty, snack, cracker, diet,...

Ben Kirshner, CEO, Elite SEM IncBen Kirshner

CEO
Elite SEM Inc
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Benjamin Kirshner is the Founder and Chief Executive Officer of Elite SEM Inc, an online advertising agency. He is also an instructor of search engine marketing strategies at NYU. He specializes in developing and orchestrating search engine marketing campaigns, email marketing, affiliate marketing,...

2 recent event(s)
Russell Findlay

Principal
JRFindlay Consulting
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Russell Findlay is Principal of JRFindlay Consulting and was most recently (10/08) Director of Marketing at PepsiCo. There he was responsible for brand building, advertising, media, innovation, promotions, etc. Previously, he was a Vice President of Field Marketing at Pepsi Bottling Group, PepsiCo's...

George Gue, Jr.

President and CEO
National Supermarket Retail Cooperative
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

George Gue is the President and Chief Executive Officer at National Supermarket Cooperative Corporation based in New York City. Until January 2005, Mr. Gue was Division President for the Raleigh Division of Winn-Dixie Stores Inc. At Winn-Dixie, he was responsible for the operations of 125 Stores in...

Robert Cherins

President
Cherins & Co Llc
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Robert Cherins is President of Cherins & Co LLC, a full service marketing consultancy, advertising and branding agency. He teaches a masters course in direct, digital, and database marketing @ NYU. He is experienced in digital, channel marketing, online & offline media, pharmaceutical, automotive,financial...

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GLG NewsSM Analyses by this Study Group's Leading Experts (?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Capital Without Representation

June 30, 2009

Mark Mariotti, Chief Executive Officer, Future Management Holdings Inc

Green groups to sue over RBS investments | www.ft.com

Very tricky investing when it comes to buying stock which can be revalued by the adjustment of the underlying security asset. Buying stock in a bank holding company is similar to buying options. Various issues develop from the government nationalization of previously held assets by the private sector....

What is, is - Redux

June 25, 2009

Mark Mariotti, Chief Executive Officer, Future Management Holdings Inc

congress grills bernanke on bofa/merrill deal | www.reuters.com

Currently the U.S. Government is interrogating and receiving testimony from Mr. Bernanke. The overriding theme of the interrogation (which is BofA) has been obfuscated once again by semantics and Bill Clinton era speak.

BlackRock manages the planet's equity

June 23, 2009

Mark Mariotti, Chief Executive Officer, Future Management Holdings Inc

Barclays accepts BlackRock's BGI bid | uk.reuters.com

U.S. fund manager BlackRock with various origination ties to U.S. banking and U.S. government asset management; reaches across the pond and expands its horizons.

good view on changing demographics

June 2, 2009

Tom Ferrara, Chief Executive Officer, ForProfitEDU.com

why forprofits are growing | www.forprofitedu.com

The demographics within the US are changing.  The college seeking individuals seek have different motives. The means to an ends decision favors for profits

Balance of price and funding has occurred in local markets.

May 19, 2009

Mark Mariotti, Chief Executive Officer, Future Management Holdings Inc

Mortgage lending picks up | www.ft.com

One of the final stages required for a real estate cycle recovery is buyer availability of funding, and the capitulation of sellers price expectation.

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Members in this Study Group include these company types:

  • Independent Consulting Firm
  • Individual/Small Consultancy
  • Full Service Advertising Agency
  • Consumer Packaged Goods Manufacturer

Members in this Study Group often have these job titles:

  • Director
  • Chief Executive Officer
  • President
  • Marketing Manager
  • Principal
  • Consultant
  • Marketing Director
  • Managing Director

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Direct Mail Marketing Experts (North America) 408
Media Experts in GLG Member Programs 4012
Media Buyers 1051
Print Advertising Market Experts 237
Commercial Printing Experts 1290

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