Study Group: Direct Marketing Experts
Council Members in this Study Group: 296
This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.
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Leading Experts in this Study Group
Rick SheaPresident
Shea Marketing Consulting Inc.
Rick Shea is the President of Shea Marketing Consulting, a firm that specializes in providing marketing expertise to CPG/Food companies. He has 20+ years of marketing experience as VP of Marketing for Kraft, Unilever, George Weston Bakeries, Malt-O-Meal cereals, and Pepperidge Farm. Mr. Shea was the...
- Tom Ferrara
Chief Executive Officer
ForProfitEDU.comTom Ferrara is Chief Executive Officer of FF Ventures, an incubator and consultancy firm, where he has worked since May 2008. He is the Owner of the For profit and Career Education Industry Blog and the Creator of the LinkedIn networking group For Profit Education. Previously, Mr. Ferrara was the Founder...
Scott PelliconeVice President of Business Development
Quebecor World (USA) INC - CCScott Pellicone is the Vice President of Business Development at Quebecor World, a company specializing in graphic communication and commercial print services. He is the lead member of the team developing breakthrough digital and technological solutions for publishers in both manufacturing and revenue...
- George Gue, Jr.
President and CEO
National Supermarket Retail CooperativeGeorge Gue is the President and Chief Executive Officer at National Supermarket Cooperative Corporation based in New York City where he has worked since December 2005. Until January 2005, Mr. Gue was Division President for the Raleigh Division of Winn-Dixie Stores Inc. At Winn-Dixie, he was responsible...
- Tracey Clanton
President
MARCTracey Clanton is the President of MARC- Marketing Aimed 2 Reach Consumers. MARC is a consulting firm operating as a full service Agency providing Marketing, Advertising and Media for retail clients. Recently, Tracey held the position of Group Account Director at The TRUE Agency directing all ofthe...
- Robert Kaufmann
Independent Consultant
Kaufmann & AssociatesRobert Kaufmann has worked as an independent consultant at Kaufmann & Associates, consumer packaged goods consultant since 2004. His focus is in business and new product development, sales, and marketing. He has experience with private label sales, co-packing, dairy, specialty, snack, cracker, diet,...
Ben KirshnerProfessor
NEW YORK UNIVERSITY (INC)Benjamin Kirshner is Founder and Chief Executive Officer of Elite SEM Inc, an online advertising agency. He is also an instructor of search engine marketing strategies at NYU. He specializes in developing and orchestrating search engine marketing campaigns, email marketing, affiliate marketing, banner...
Scott SymondsGeneral Manager
AKQA, INC.Scott Symonds is General Manager of Media, Search and Analytics at AKQA, an independent global digital advertising agency. Mr. Symonds oversees the global planning and buying of all digital media including portals, networks, search, video, mobile, social and emerging media. He is a member of advisory...
GLG NewsSM Analyses by this Study Group's Leading Experts (?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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Financial Armageddon off the table; now what?
November 19, 2009
Mark Mariotti, Chief Executive Officer, Future Management Holdings Inc
Goldman Sachs launches $500M small-business venture | www.njbiz.com
Since we all seem to agree that financial Armageddon is off the table, and multiple iterations of TRILLIONS of dollars of current US taxpayer capital & debt has flooded the economy, we all seem to also agree the future impact of this indebtedness is unknown.We also seem to agree that US small business...
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Performance, Trends and Results of Online Video Advertising.
November 12, 2009
UK Internet ad spend overtakes TV for first time | www.reuters.com
Online video advertising performance has often been reduced to compare click through rates on prerolls or overlays versus rich media. But actually, it is more than that. Performance includes emerging technologies (ad formats, reporting, audience and contextual targeting) leading to redefine established...
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WiMAX shall not meet its launch goals due to Wi-Fi and LTE deployments
November 11, 2009
WiMAX Poised for Portable Broadband Success | 4gtrends.com
In spite of immense investments by Intel to support start-up operations by WiMAX operators around the globe, the WiMAX standard has failed to meet even reduced expectations. The reasons are simple: the ubiquity of Wi-Fi devices, poor spectrum allocation by regulatory bodies, and reductions in CapEx...
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HP acquisition of 3Com boosts HP Services Unit, adds VoIP strength and Juniper?
November 11, 2009
H-P to buy 3Com for $2.7 billion | www.marketwatch.com
Hewlett Packard has finally made its next move after making significant buys in software and services. After the failure to get approval to put 3Com under Chinese partner Huawei, the company needed to find a way beyond H3C, the combined enterprise business, to compete against Cisco, especially in the...
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The New Airline Business Model
November 9, 2009
Airlines' extra fees may soon be taking off | www.latimes.com
Disclosure: Airline Information owns and operates the Ancillary Revenue Airline Conference (ARAC) referred to in this LA Times article. I am also actively involved in setting the business agenda for the event. The title and strap line do not tell the whole story. Since I was actually there, and what...
Members in this Study Group include these company types:
- Independent Consulting Firm
- Individual/Small Consultancy
- Full Service Advertising Agency
- Strategic Management
- Consumer Packaged Goods Manufacturer
- Direct Marketing Agency
- Consulting Firm
Members in this Study Group often have these job titles:
- Director
- Chief Executive Officer
- President
- Principal
- Consultant
- Marketing Manager
- Marketing Director
- Managing Director
- Owner
Related Study Groups
| Study Group Name | No. Members |
|---|---|
| Direct Mail Marketing Experts | 473 |
| TMT Council Members in Member Programs | 16437 |
| Direct Mail Marketing Experts (North America) | 434 |
| Media Experts in GLG Member Programs | 4339 |
| Media Buyers | 1094 |
| Print Advertising Market Experts | 236 |
| Commercial Printing Experts | 1350 |
GLG Live Meetings with this Study Group's Leading Experts (?)
Upcoming Seminars
Leading Experts in Direct Marketing Experts Study Group have not participated in any upcoming seminars.
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