Gerson Lehrman Group - Intelligently Connecting Institutions and Expertise.

Study Group: Direct Mail Marketing Purchasers

Council Members in this Study Group: 98

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading institutions connect with members of this Study Group through GLG

Leading Experts in this Study Group

Tracey Clanton

President
MARC
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Tracey Clanton is the President of MARC- Marketing Aimed 2 Reach Consumers. MARC is a consulting firm operating as a full service Agency providing Marketing, Advertising and Media for retail clients. Recently, Tracey held the position of Group Account Director at The TRUE Agency directing all ofthe...

Paula Peterson, President, Crown Luxury ConsultingPaula Peterson

President
Crown Luxury Consulting
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Paula Peterson is the President of Crown Luxury Consulting, an independent consultancy firm that advises global companies on new ventures, brand strategy, product development, distribution, marketing, and media planning. Ms. Peterson is a noted industry speaker on leading trends and changing attitudes...

Bart Barden, Senior Director of Marketing, POPCAP GAMES, INC.Bart Barden

Senior Director of Marketing
POPCAP GAMES, INC.
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Bart Barden is the founder of Red Zone Digital, a company providing online advertising consultancy services for clients such as MSNBC and Popcap Games. Mr. Barden is also the Senior Director of Marketing at Popcap Games, a video game developer. He specializes in digital marketing, social networking,...

Russell Findlay

Principal
JRFindlay Consulting
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Russell Findlay is Principal of JRFindlay Consulting and was most recently (10/08) Director of Marketing at PepsiCo. There he was responsible for brand building, advertising, media, innovation, promotions, etc. Previously, he was a Vice President of Field Marketing at Pepsi Bottling Group, PepsiCo's...

Robert Cherins

President
Cherins & Co
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Bob Cherins is currently the President of Cherins & Co LLC, a full service marketing, advertising and direct marketing strategic consulting agency. He has also taught a masters course in direct, digital, and database marketing at NYU. He is experienced in all media forms - digital, online & offline,...

Christopher Ramey, Chairman, The Luxury Marketing CouncilChristopher Ramey

Chairman
The Luxury Marketing Council
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Chris Ramey was the President of Affluent Insights, a consultancy focused on luxury retail and hospitality and the floor covering industry. He is also Chairman of The Luxury Marketing Council Florida. Mr. Ramey sits on the Executive Committee for The Luxury Marketing Council, a member of the Retail...

Gary McNeil

Independent Sales Contractor
Gary McNeil Independent Contractor
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Gary McNeil is currently an Independent Contractor who independently distributes mattresses for Five Star Mattress Company, a subsidiary of Serta International, where he has served since May 2008. As an Independent Contractor for Five Star Mattress, Mr. McNeil sells and distributes their products and...

Greg Smith

Chief Operating Officer
NEO OGILVY LLC
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Greg Smith is Chief Operating Officer at Neo@Ogilvy, a full-service digital and direct media company and a digital/direct media agency. His clients include American Express, TD Ameritrade, Cisco, IBM, P&G, Samsung, HSBC, British Telecom, Allstate and Sony Games. He joined from Carat, where he helped...

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GLG NewsSM Analyses by this Study Group's Leading Experts (?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Financial Armageddon off the table; now what?

November 19, 2009

Mark Mariotti, Chief Executive Officer, Future Management Holdings Inc

Goldman Sachs launches $500M small-business venture | www.njbiz.com

Since we all seem to agree that financial Armageddon is off the table, and multiple iterations of TRILLIONS of dollars of current US taxpayer capital & debt has flooded the economy, we all seem to also agree the future impact of this indebtedness is unknown.We also seem to agree that US small business...

Capitalize Social Change

October 7, 2009

Mark Mariotti, Chief Executive Officer, Future Management Holdings Inc

Climate Change: How to Invest for the Possibility | seekingalpha.com

The social awareness of climate change presents an opportunity to capitalize on firms providing net benefits to the global carbon footprint.

JPMorgan, the man who encouraged lending

September 26, 2009

Mark Mariotti, Chief Executive Officer, Future Management Holdings Inc

How to Stop a Credit Card Payment Increase | www.mainstreet.com

During the last major financial meltdown or depression, JPMorgan, the man who encouraged lending by laying down the gauntlet to his peers, single handedly stimulated the economy. He knew that the severe times dictated new and severe lending techniques. I believe there is going to be an even LARGERbacklash...

More Fantasy Business, Really!

September 18, 2009

Mark Mariotti, Chief Executive Officer, Future Management Holdings Inc

Fantasy Football Open Championship Awards First-Ever Million Dollar Grand Prize | www.reuters.com

Last year the first-ever million dollar prize for a Fantasy Football league was awarded, indicating that this fantasy business is becoming big business. Since 1998 our firm's FMPartnersOnLine holdings have engaged in providing sports content via Internet affiliates. Sign-ups for the 2009 fantasy football...

Thanks, but no thanks

September 17, 2009

Mark Mariotti, Chief Executive Officer, Future Management Holdings Inc

Lending in Europe continues to shrink | www.ft.com

Banks across Europe have insisted in recent months any decline in lending is due to a falloff in demand, not supply. Supply is not useful if the line or rate does not make any sense.

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Members in this Study Group include these company types:

  • Independent Consulting Firm
  • Full Service Advertising Agency
  • Online Advertising Agency
  • Consumer Packaged Goods Manufacturer
  • Direct Marketing
  • Full Service Residential Mortgage
  • National Banks
  • Regional Banks
  • Strategic Management

Members in this Study Group often have these job titles:

  • Marketing Director
  • Director
  • Marketing Manager
  • Chief Executive Officer
  • Principal
  • Owner
  • President
  • Consultant

GLG Live Meetings with this Study Group's Leading Experts (?)

Upcoming Seminars

Leading Experts in Direct Mail Marketing Purchasers Study Group have not participated in any upcoming seminars.

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GLG Webcasts

GLGi: Challenges for Future Growth in the Mattress Industry

December 18, 2007

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GLGi: Social Networking Overview

March 13, 2007

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