Study Group: Direct Mail Marketing Experts (North America)(?)
Council Members in this Study Group: 318
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Leading Experts in this Study Group
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Jason KraOwner
Foreign Resources Corporation
Jason Kra is the President and Owner of Foreign Resources Corporation (FRC), an apparel manufacturer in the USA and a supplier to virtually every major specialty apparel retailer, department stores, & discounters, since 1993. FRC is a US$ 225MM manufacturer of outerwear and lifestyles bottoms. Here,...
Martin BrillManaging Partner
Sweetwater Consulting LLC
Martin Brill is the Managing Partner of Sweetwater Consulting LLC, an apparel consulting firm focused on developing new brand strategies and global growth opportunities for specialty retailers, where he is working since April 2000. Mr. Brill has more than 30 years of retail, wholesale and direct marketing...
Terry TevisPresident
TATevis & Company
Terry Tevis is the President of TATevis & Company, a Connecticut-based consulting firm which specializes in providing advisory to private equity firms, focusing on troubled companies in the printing and direct mail space. Previously, Mr. Tevis was a Business Unit President at RR Donnelley and has been...
President
Cherins & Co Llc
Robert Cherins is the President at Cherins & Co LLC, a full service marketing consultancy and advertising and branding agency. He also teaches a masters course in direct, digital, and database marketing. He is experienced in digital, channel marketing in online & offline media, pharmaceutical, automotive,...
Ralf HirtVP International
Glam Media Inc.
Ralf Hirt is the Vice President- International at Glam Media, a Web 2.0 distributed media firm. He previously spent nine years at DoubleClick in New York, London, Sydney and Hong Kong as the Vice President- Operations and Strategic Partnerships, Senior Director- Publishers, Managing Director- Asia Pacific,...
FormerVP, Marketing Product Manager
BANK OF AMERICA CORPORATION
Kamala Worthington was until May 2006 a Vice President and Marketing Product Manager at Bank of America, for the ATM Channel, where she was responsible for conducting market research and competitive analysis to determine market trends in the ATM industry, predicting forecasts and conducting due diligence,...
Kevin KramerPrincipal
K2 Consulting
Kevin Kramer is the Principal of K2 Consulting. He was previously a Senior Executive Vice-President at MBNA America until April 2005, where he was responsible for Database Marketing, Merchant Services, and Recurring Payments Initiatives...
Paula PetersonPresident
Crown Luxury Consulting
Paula Peterson is the President of Crown Luxury Consulting, an independent consultancy firm that advises global companies on new ventures, brand strategy, product development, distribution, marketing, and media planning. Ms. Peterson is a noted industry speaker on leading trends and changing attitudes...
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GLG NewsSMAnalyses by this Study Group's Experts(?)
The causes of food cost inflation aren't about to go away. Demand in emerging economies for a higher quality and more varied diet will increase, and ethanol production will make it more difficult for producers to respond quickly to the market.
- The economy is working in favor of McDonalds. - Recent menu additions (coffee) are adding to average check.
Sure, Google gets the best out of the deal with a weakened Yahoo and a non-strengthened Microsoft, but I'm not sure if this deal would have been good for Microsoft anyway. They showed a lack of brutish eagerness that has hurt Yahoo, near fatally, and that hurt could help Microsoft climb up the...
Buyers beware is an understatement with Sprint Nextel. They have so many gashes in their underbelly that I have difficulty seeing how they could be a worthwhile acquisition, unless the price drops much further. T-Mobile is not in a powerful position in the market, and combining the two seems...
Yahoo's move into Yahoo Glue is a smart concession in the basic textual search world and a desire to innovate the search experience. Good for them. But this is a complicated delivery in a world dominated by simple user experiences, and that is what Yahoo must concentrate on in order to succeed....
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