Council Members in this Study Group: 34
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An Advertiser's Perspective on Yahoo! / Microsoft Partnership
July 29, 2009
Yahoo!, Microsoft Change Search Landscape | www.choicevalueinnovation.com
The announcement of today's 10-year paid search marketing partnership between Yahoo! and Microsoft / MSN / Bing could substantially alter the online advertising landscape. A paid search marketer with significant monthly spending on both of those platforms and Google provides his thoughts on what this...
Deal is Dillutive, But Had to Be Done
October 12, 2006
YouTube's New Deep Pockets | www.businessweek.com
Google paid a very high price YouTube, but had to do so in order to maintain its competitiveness. Translating YouTube's massive user base and usage levels into profits is going to be a huge challenge.
Value Realization: When Value Creation Just Isn't Enough
October 6, 2006
Investor Activism Grows Globally, But Wins Are Rare | online.wsj.com
Many a successful business leader has created value for their shareholders. In their drive to grow the business and sustain value, those same leaders are eventually confronted by a market that no longer appreciates all that they have done. Quarterly earnings calls once dominated by research analysts...
Mortgage Buble Bursts, Online Ad Market Goes BOOM
October 6, 2006
Yahoo Warns That Slowing Ad Growth Will Depress Third-Quarter Results | biz.yahoo.com
Yahoo! stock dropped 11% on Tuesday after the Company warned of slowing ad spending, particularly from the large auto and financial services sectors. Few people realize how dependent the entire online advertising industry is on the mortgage market. Learn how higher interest rates and slower...