Gerson Lehrman Group - Intelligently Connecting Institutions and Expertise.

Study Group: Cable TV Marketers

Council Members in this Study Group: 15

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

Michael Sellers, CEO, Online AlchemyMichael Sellers

CEO
Online Alchemy
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Michael Sellers is the Chief Executive Officer and Chief Alchemist at Online Alchemy, a developer of computer games, artificial intelligence, and social networking software. He has been designing and developing online multiplayer games since 1994. One...

1 news post(s)

GLG NewsSM Analyses by this Study Group's Leading Experts(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

High risk, High Reward: MMOGs as the Next Wave of Entertainment Media

March 20, 2009

Analysis by:Michael Sellers, CEO,

Videogame Start-Up Reaches Marvel Pact | online.wsj.com

This article highlights the maturation of virtual worlds and online games as mass-market entertainment via the appeal of existing properties, as shown by Gazillion’s long-term agreement with Marvel and other IP holders.  It also reveals the importance of increasing acquisitions in this space, with smaller studios combining or being bought to form more viable ventures, and the need for strong creative and production teams that can think beyond the existing forms of virtual world and MMOG creation.  Virtual worlds and MMOGs have an extremely bright if still risky future, and are set for resurgence after a few years of stumbling in trying to duplicate the commercial success of World of Warcraft or chase the media success of Second Life. 

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Members in this Study Group include these company types:

  • Cable Provider/MSO

Members in this Study Group often have these job titles:

  • Marketing Manager
  • Director
  • National Marketing Director
  • Marketing Director
  • Market Analyst
  • Project Manager

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