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Study Group: Alcoholic Beverage Distributors(?)

Council Members in this Study Group: 155

This study group may include experts knowledgeable on topics such as automotive manufacturing and dealerships, after market distribution, alcoholic and non-alcoholic beverages, convenience stores, supermarkets, packaged goods manufacturing, department stores and discounters, jewelry and cosmetics, hotels and resorts, restaurants, casinos, and the travel industry, among others.

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Leading Experts in this Study Group

What is a GLG Leader?
Ed Heethuis, Director of Information Based Selling, Straub Distributing Company, LtdEd Heethuis
Director of Information Based Selling
Straub Distributing Company, Ltd

Edwin Heethuis is the Director of Information Based Selling at Straub Distributing Company, an independent beer and energy drink wholesaler with distribution rights for Anheuser-Busch and Hansen Natural. Straub Distributing sales in 2007 exceeded the 10.4 million case equivalent mark and continue to...


3 recent news post(s)
2 recent event(s)
John Xenos, General Manager, Monarch Beverage Co, IncJohn Xenos
General Manager
Monarch Beverage Co, Inc

John Xenos is a General Manager at Monarch Beverage, Indiana’s largest beer and wine distributor with sales of 15 million cases of beer and 1 million cases of wine annually, where he is working since 1995. Monarch Beverage has three sister companies namely EF Transit Company, a trucking company with...


Related Study Groups

GLG NewsSMAnalyses by this Study Group's Experts(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
InBev Price Hike Will Help Anheuser-Busch Distribs | 04-03-2007
Analysis of: Belgian brewery raises beer prices | english.peopledaily.com.cn
Author: Ed Heethuis, Director of Information Based Selling, Straub Distributing Company, Ltd

InBev price increases to wholesalers will allow AB distribs to increase profitability and still maintain pricing advantages over HeinekenUSA and Grupo Modelo (Corona) in the marketplace. The move comes as no surprise since virtually all brewers (except InBev) announced...

Beer Brewers Pursue the 'Brand Experience' | 03-20-2007
Analysis of: Heineken Hopes Branding Will Fly At Airport Bars | www.beverageworld.com
Author: Ed Heethuis, Director of Information Based Selling, Straub Distributing Company, Ltd

Brewers, increasingly searching for opportunities to expand consumer interaction beyond the 30 second television commercial are turning to various levels of 'brand experiences'. The 'Heineken Bar' in Hong Kong's International Airport is an extension of the 'Heineken Experience' in...

SABMiller goes Contrarian | 03-20-2007
Analysis of: Miller Takes Message Of Value National | www.beverageworld.com
Author: Ed Heethuis, Director of Information Based Selling, Straub Distributing Company, Ltd

In a move certain to be questioned by shareholders in the US, SABMiller has begun advertising the 'value' of its brands to a nationwide audience. This move is a complete 180° reversal to beer growth numbers in the past four years and features Miller Lite (premium) and Miller High Life (sub-premium)...

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Most Common Company Types:

  • Alcoholic Beverage Distributor

Most Common Job Types:

  • Sales Manager
  • Director
  • Regional Sales Manager
  • District Sales Manager
  • Account Manager
  • Sales Person
  • President
  • Sales
  • Sales and Marketing Director
  • Manager

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