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Study Group: Advertising Purchasers(?)

Council Members in this Study Group: 10

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

What is a GLG Leader?
Jay Krihak
Partner, Group Media Director & Gaming Innovation
MEC:Interaction

Jay Krihak is a Senior Partner, group media director at MEC Interaction, the online division of Media Edge CIA LLC advertising agency. He is responsible for MediaPost's Video Insider, Advisory Panels for Pointroll, Atlas Rich Media, and through the 4A's Digital Marketing Committee. He is also responsible...

Imran Khan, Chief Marketing Officer, E-Loan Inc.Imran Khan
Chief Marketing Officer
E-Loan Inc.

Imran Khan is the Chief Marketing Officer at E-LOAN, a company providing mortgage loans, home equity, auto, commercial, debt consolidation, student, and unsecured personal loans. He specializes in data driven marketing. He was responsible for integration of the multi-channel marketing efforts using...

Greg Smith
Chief Operating Officer
Neo@Ogilvy

Greg Smith is Chief Operating Officer at Neo@Ogilvy, a full-service digital and direct media company and a digital/direct media agency. His clients include American Express, TD Ameritrade, Cisco, IBM, P&G, Samsung, HSBC, British Telecom, Allstate and Sony Games. He joined from Carat, where he helped...

GLG NewsSMAnalyses by this Study Group's Experts(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Now They Tell Me... | 01-14-2008
Author: Jay Krihak, Partner, Group Media Director & Gaming Innovation, MEC:Interaction

I find it interesting that as gaming sector pundits look at console units sold, the handheld market is rarely mentioned.  As a result, it hasn't received it's due until now because of the DS shortage.  That signifies that there's plenty more growth & development to come in this space in...

The Xbox 360 Gets Another Add-On | 01-14-2008
Author: Jay Krihak, Partner, Group Media Director & Gaming Innovation, MEC:Interaction

Xbox 360 has no loyalties other than to itself, so it makes sense that it would support Blu Ray in an add-on device, much in the same way it supports HD DVD.  But with a video marketplace on Xbox LIVE, it might not matter much in the end.

Maybe That's What He Wants Us To Think.... Maybe... | 12-10-2007
Analysis of: Expect fewer industry mergers, says Riccitiello | www.gamesindustry.biz
Author: Jay Krihak, Partner, Group Media Director & Gaming Innovation, MEC:Interaction

If John Riccitiello thinks that there will be less consolidation, then I have to think either he doesn't see any viable merger/purchase options - which is crazy - or he wants us to think that so he can buy another company and reclaim the #1 publisher status.

Me & Mario Until 2am | 11-26-2007
Analysis of: Video Games Plumber’s Progress | www.nytimes.com
Author: Jay Krihak, Partner, Group Media Director & Gaming Innovation, MEC:Interaction

I consider myself to be a pretty hardcore gamer who loves First Person Shooters.  But nothing will ever stop me from playing a Mario or Zelda game, and there are no other icons of gaming like them.

Nintendo's Strength Will Continue into '08 | 11-16-2007
Analysis of: Nintendo Number One in Game Sales | www.pcworld.com
Author: Jay Krihak, Partner, Group Media Director & Gaming Innovation, MEC:Interaction

With a strong lineup, third party publisher support and a strong next-gen installed base, Sony has a ways to catch up and few, strong exclusive titles for this holiday season.

View All GLG News by members of this Study Group

Most Common Company Types:

  • Online Advertising Agency
  • Ad-Delivery Platform Provider
  • Broadcast Television Network
  • Incumbent Local Exchange Carrier (ILEC)
  • Internet Bank
  • Mass Merchandisers and Discounters
  • Tier 3 Automotive Supplier

Most Common Job Types:

  • Group Account Director
  • Director
  • Marketing Manager
  • General Manager
  • Director of Online & Interactive
  • Sales
  • Chief Operating Officer

GLG's 750+ Clients Include:

40 of the leading 50
global mutual funds
15 of the leading 20
global banks
8 of the leading 10
private equity firms
90%+ client subscription renewal rate

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