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Study Group: Advertising Insert Experts (US)

Council Members in this Study Group: 334

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading institutions connect with members of this Study Group through GLG

Leading Experts in this Study Group

Graydon Hauser, President, Personalized Printing and Mailing Inc.Graydon Hauser

President
Personalized Printing and Mailing Inc.
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Graydon Hauser is the President at Personalized Printing & Mailing, Inc., a company specializing in direct mail, envelope and commercial print production. He is an authority on production issues, equipment, industry trends, manufacturing methods, statistical...

Emilie Kelly, Director, VALASSIS COMMUNICATIONS, INC.Emilie Kelly

Director
VALASSIS COMMUNICATIONS, INC.
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Emilie Kelly is Marketing Director with Valassis Communications, Inc. Prior she acted as an independent media consultant to the consumer, communications, media, travel and hospitality industries. She's worked with Valassis Inc, DISH Network, Comcast,...

2 news post(s)

GLG NewsSM Analyses by this Study Group's Leading Experts(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Optimize TV Ad Schedules with Print Media

January 27, 2009

Analysis by:Emilie Kelly, Director,

The Internet's Cool, But TV Remains Ad King | www.informationweek.com

With growing options integrating print, interactive and broadcast media, TV is indeed often de-throned as too expensive, too fragmented and too broad in its delivery.   Print Media is used extensively to complete TV ad plans that cannot deliver the GRPs, targeted brand awareness or direct response goals of advertisers. 

Satellite TV Viewpoint

November 3, 2006

Analysis by:Emilie Kelly, Director,

More Cable Networks Decline Commercial-Ratings System | online.wsj.com

If you know your audience and know your target, you will know which networks and programmers to advertise with (without the need for a third party commercial rating system validation).  

View All GLG News by members of this Study Group

Members in this Study Group include these company types:

  • Direct Marketing Agency
  • Newspaper Publisher
  • Direct Mail Printer

Members in this Study Group often have these job titles:

  • Director
  • President
  • Chief Executive Officer
  • Sales Manager
  • Account Manager
  • Owner
  • Account Executive

Related Study Groups

Study Group Name No. Members
TMT Council Members in Member Programs 16437
Media Experts in GLG Member Programs 4339
Newspaper Publishers (North America) 209
Direct Mail Marketing Experts 473
Direct Mail Marketing Experts (North America) 434
Magazine Advertising Sellers 65
Print Advertising Market Experts 236
Marketing or Advertising Experts 4688