Council Members in this Study Group: 334
This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.
Leading institutions connect with members of this Study Group through GLG
Graydon HauserPresident
Personalized Printing and Mailing Inc.![]()
Graydon Hauser is the President at Personalized Printing & Mailing, Inc., a company specializing in direct mail, envelope and commercial print production. He is an authority on production issues, equipment, industry trends, manufacturing methods, statistical...
Emilie KellyDirector
VALASSIS COMMUNICATIONS, INC.![]()
Emilie Kelly is Marketing Director with Valassis Communications, Inc. Prior she acted as an independent media consultant to the consumer, communications, media, travel and hospitality industries. She's worked with Valassis Inc, DISH Network, Comcast,...
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Optimize TV Ad Schedules with Print Media
January 27, 2009
The Internet's Cool, But TV Remains Ad King | www.informationweek.com
With growing options integrating print, interactive and broadcast media, TV is indeed often de-throned as too expensive, too fragmented and too broad in its delivery. Print Media is used extensively to complete TV ad plans that cannot deliver the GRPs, targeted brand awareness or direct response goals of advertisers.
November 3, 2006
More Cable Networks Decline Commercial-Ratings System | online.wsj.com
If you know your audience and know your target, you will know which networks and programmers to advertise with (without the need for a third party commercial rating system validation).
| Study Group Name | No. Members |
|---|---|
| TMT Council Members in Member Programs | 16437 |
| Media Experts in GLG Member Programs | 4339 |
| Newspaper Publishers (North America) | 209 |
| Direct Mail Marketing Experts | 473 |
| Direct Mail Marketing Experts (North America) | 434 |
| Magazine Advertising Sellers | 65 |
| Print Advertising Market Experts | 236 |
| Marketing or Advertising Experts | 4688 |