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Study Group: Advertising Agencies Evaluators(?)

Council Members in this Study Group: 37

This study group may include experts knowledgeable on topics such as IT Services, consumer electronics, wireless devices, software, hardware, information technology, semiconductors, media, cable, satellite, internet, broadband, global positioning systems, advertising, online media, telecommunications, networking, wireless, and data storage, among others.

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Leading Experts in this Study Group

What is a GLG Leader?
Kevin Lee, MBA, Executive Chairman, Did-it.com, LLCKevin Lee, MBA
Executive Chairman
Did-it.com, LLC

Kevin Lee is the Executive Chairman and Founder at Did-it, a search engine services company; and a founding board member of SEMPO. He specializes in search engine marketing strategy. Did-it buys $120 million in search advertising per year for clients such as Match.com. He is the author of the weekly...

Barbara Fraser, SVP, Global Brand Strategy, American Express CompanyBarbara Fraser
FormerSVP, Global Brand Strategy
American Express Company

Barbara Fraser was Senior Vice President, Global Brand Strategy for American Express; she was one of the company's top 50 executives until her retirement in August 2006. During her five years at American Express, Ms. Fraser also served as Executive Vice President, Products and Chief Marketing Officer...

Kenneth Eisner, CEO & Founder, CosmebarKenneth Eisner
CEO & Founder
Cosmebar

Kenneth Eisner is the CEO of a stealth Web 2.0/3.0 e-commerce company and provides consulting on e-commerce, wireless, and media. He is knowledgeable on e-commerce trends, etail, online and multi-channel retail, Web 2.0, social networking, search engine marketing, and mobile commerce. He also sits...

Imran Khan, Chief Marketing Officer, E-Loan Inc.Imran Khan
Chief Marketing Officer
E-Loan Inc.

Imran Khan is the Chief Marketing Officer at E-LOAN, a company providing mortgage loans, home equity, auto, commercial, debt consolidation, student, and unsecured personal loans. He specializes in data driven marketing. He was responsible for integration of the multi-channel marketing efforts using...

Greg Smith
Chief Operating Officer
Neo@Ogilvy

Greg Smith is Chief Operating Officer at Neo@Ogilvy, a full-service digital and direct media company and a digital/direct media agency. His clients include American Express, TD Ameritrade, Cisco, IBM, P&G, Samsung, HSBC, British Telecom, Allstate and Sony Games. He joined from Carat, where he helped...

Deborah King
Sr. Media Specialist
Mervyn's, LLC

Deborah King is a Sr. Media Specialist at Mervyns, LLC, a department store. She oversees approximately $85 million in advertising buying and/or planning on an annualized basis. She began her career in advertising in 1994 at Saatchi and Saatchi in the media department. Since then, Deborah has developed...

Pam Stein, Chief Executive Officer and Founder, Charlotte’s Web MarketingPam Stein
Chief Executive Officer and Founder
Charlotte’s Web Marketing

Pam Stein is the Chief Executive Officer and Founder of Charlotte's Web Marketing, a company specializing in display, search, affiliate marketing, and competitive analysis. She has over 14 years of online industry experience including offline and online media services. Ms. Stein has expertise in managing...

Jon Kenton, Founder and Principal Consultant, JRDR MarketingJon Kenton
Founder and Principal Consultant
JRDR Marketing

Jon Kenton is the Founder and the Principal Consultant of JRDR Marketing. He has extensive experience in technology markets. Jon’s focus covers the breadth of both analytical and practical aspects of managing and marketing a business. Capabilities include; Advertising, PR, promotions, marketing/business...

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GLG NewsSMAnalyses by this Study Group's Experts(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Not so fast for mission critical apps. | 06-18-2008
Analysis of: Is Google your next data center? | www.computerworld.com
Author: Kevin Lee, MBA, Executive Chairman, Did-it.com, LLC

Some things will be cloud based, MSFT, GOOG and AMZN are all betting on it.  for middle market companies having computing in the cloud may make sense. But it comes with risk

Yahoo's Pain is Micosoft's (and of course Google's) Gain | 05-12-2008
Analysis of: Yahoo under pressure after deal collapse | www.ft.com
Author: Kenneth Eisner, CEO & Founder, Cosmebar

Sure, Google gets the best out of the deal with a weakened Yahoo and a non-strengthened Microsoft, but I'm not sure if this deal would have been good for Microsoft anyway.  They showed a lack of brutish eagerness that has hurt Yahoo, near fatally, and that hurt could help Microsoft climb up the...

What a Mess! Deutsche Telekom ponders Sprint Nextel and a Wireless Wasteland | 05-12-2008
Analysis of: Deutsche Telekom May Bid for Sprint Nextel | online.wsj.com
Author: Kenneth Eisner, CEO & Founder, Cosmebar

Buyers beware is an understatement with Sprint Nextel.  They have so many gashes in their underbelly that I have difficulty seeing how they could be a worthwhile acquisition, unless the price drops much further.  T-Mobile is not in a powerful position in the market, and combining the two seems...

Yahoo's Glue is a Good Move, but the User Experience will Determine Success | 05-12-2008
Analysis of: Yahoo! India launches Glue Pages Beta | www.business-standard.com
Author: Kenneth Eisner, CEO & Founder, Cosmebar

Yahoo's move into Yahoo Glue is a smart concession in the basic textual search world and a desire to innovate the search experience.  Good for them.  But this is a complicated delivery in a world dominated by simple user experiences, and that is what Yahoo must concentrate on in order to succeed....

Facebook profiles at Work is another Step in the Social Web (Web 2.0) | 05-12-2008
Author: Kenneth Eisner, CEO & Founder, Cosmebar

Employees posting full profiles at work certainly poses dangers to employees, should they be arrogantly drawn and rudely sketched. But this and other elements of the Social Web allow for benefits to both employee and employer.  More importantly, this two-way conversation is inevitable, so it is...

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Most Common Company Types:

  • Consumer Packaged Goods Manufacturer
  • Individual/Small Consultancy
  • National Supermarket Chain
  • Online Advertising Agency

Most Common Job Types:

  • Marketing Director
  • Director
  • Marketing Manager
  • Chief Executive Officer
  • Principal

GLG's 750+ Clients Include:

40 of the leading 50
global mutual funds
15 of the leading 20
global banks
8 of the leading 10
private equity firms
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