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April 11, 2007Just who asked for TV on their phone?
Analysis of: How to accelerate the adoption of mobile TV | telephonyonline.com
Author: Ian Wood, Partner, Wireless Foundry
Mobile TV is all hype with little interest from the user in the street at present.Content makers are yet to commit to support the Mobile TV sector.Equipment makers need first off to agree on a global standard.
April 9, 2007Yahoo! needs to understand the Mobile market in Europe if its to move forward
Analysis of: Strategy Analytics reports Yahoo! Offers Best Mobile Web Experience | www.mobiletechnews.com
Author: Ian Wood, Partner, Wireless Foundry
The Mobile Web is not about Web2.0 on your handset, if Yahoo! are to be successful they have to see that it is about more than just a smart UI.Success will come from offering a service that makes them a destination site rather offer to manage Portal services fo the networks as they have done with the...
March 29, 2007Triple Play = financial suiside says Forrester
Analysis of: Hard-To-Resist Triple Play Offers | www.forbes.com
Author: Ian Wood, Partner, Wireless Foundry
Convergence
- is, when it boils down to it, something of a myth
- convergence is a term dreamt up by consultants
- it is lazy short hand for collection of trends
- customers have exactly zero interest in convergence as a concept
- it is therefore a distraction
- it is just one of a number of...
March 28, 2007Great yet another handset!
Analysis of: EarthLink targets cellphones with Wi-Fi phone initiative | www.rcrnews.com
Author: Ian Wood, Partner, Wireless Foundry
Most users select their phone on the basis of feature set not cost.
Just why will Networks connect VoIP calls?
January 9, 2007Targetted Measurable Ads Good; Crude Ad Splashes Bad
Analysis of: A new frontier of cellular greed | www.computerworld.com
Author: Stuart Newstead, Chief Executive Officer, Ellare
The screen on a mobile phone is a very personal area. Anything intrusive will be seen as highly intrusive. Anything welcomed can be very attractive. Mobile advertising isn't a question of greed, it's a question of relevance.
December 8, 2006Google and BSkyB - Have We Got Ads for You?
Analysis of: BSkyB broadband to partner Google | news.bbc.co.uk
Author: Stuart Newstead, Chief Executive Officer, Ellare
Short-term: BSkyB trying to appeal to youth family members of its customer base by bringing Google's user-generated content capability.Long-term: Is it the winning formula? (Google adsense technology * TV ads stored in your home) + BSkyB ability to simplify technology for customers...
November 17, 2006BlackBerry and Motorola Good or Bad?
Analysis of: Motorola to Acquire Good Technology | news.zdnet.com
Author: Stuart Newstead, Chief Executive Officer, Ellare
- competition to BlackBerry in wireless email is starting to loom larger: Nokia/Intellisync, Microsoft, and now Motorola/Good- at the same time, greater functionality on more devices, and greater experience in marketplace, means users are more easily able to configure and use wireless email services-...
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