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Michael Bonfils, President and Worldwide Director

Michael BonfilsPresident and Worldwide DirectorSEM International What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Baidu - Tough times ahead? Probably NOT.

August 28, 2009

Baidu -- A Sleeping Giant Awakens | searchenginewatch.com

The article  emphasizes the issue's advertisers are having as they change from an old legacy system of Baidu  to a new interface that almost mirrors Google. Will this ultimately be a positive or a negative for the Chinese Search engine? How will it affect Google's position in China?  In my analysis, I explore some more details left out of the original article.

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Why has Yahoo allowed themselves to become the RC Cola of search?

July 16, 2009

Chrome vs. Bing vs. You and Me | www.nytimes.com

Yahoo has been surprisingly quiet given the news of their main competitive set. Is it a tactical decision to ride out the first wave of the storm or is there more at play here? 

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

"Why isn't Twitter on the plan?"

June 30, 2009

Google v. Facebook? What We Learn from Twitter. | battellemedia.com

Clients are actively being asked by their management in almost every effort, 'How is this social?' Every marketer should aim to educate themselves as to what makes for a viable effort that has social implications. But how can you gently tell colleagues and clients not everything can be social or should be?

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Supplying Data That Matters: The Outliers Response to Declining CPM's

January 27, 2009

Online CPM Prices Take Tumble | adage.com

Branded sites are blaming the myriad of networks for undercutting the medium and ability to produce content.  The solution doesn't just lie in digital marketers understanding the value of content providers, it also lies in the branded sites ability to provide better analytics.

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

The reluctant advocate of a paid subscription service for NYTimes.com.

January 23, 2009

New York Times Asset Sales Restricted Under Slim Deal | www.bloomberg.com

For the last three years of my digital media life, I've talked my clients out of putting content behind a gated wall.  Why now am I a real advocate for the NYTimes to do exactly that in order to stay solvent in the wake of their upcoming financial obligations? As a digital media planner,  the full range of options available to marketers is far more immense than consumers or external analysts could possibly realize. Per a piece in Silicon Alley on Thursday about moving NYTimes.com to a subscription site and charging more for the print piece, I agree almost completely with what many would call overly drastic actions. The Times needs to change their revenue model significantly to include custom publishing and more subscription based models. Here's why.

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Advocates not Ads

January 15, 2009

Brands Tap Web Elite for Advertorial 2.0 | www.adweek.com

Most marketers understand in 2009 having bloggers write about them is usually a good thing.  Does it matter which ones? How do legacy publishers adjust.

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Welcome the content aggregator: Reasons to be Optimistic about '09 Digital Marketing

January 13, 2009

Where to Find the Bright Spots in 2009 | adage.com

Digital content curation is a skill as important as content creation.  Some publishers best positioned to weather this economic climate are creating their own type of publishing model.

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

AOL

January 8, 2009

Time Warner Sees 2008 Loss | online.wsj.com

I'm an associate director at Digitas. I'll be there for 6 years in May. We just won the Gold Medal for Media Agency of the year. I'm pretty good at my job. I spend my clients money on AOL. I have no idea what they really do anymore. That's a problem for everyone in this equation.

Kevin Lee, Chairman & CEO

Kevin LeeChairman & CEODid-it.com What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Not so fast for mission critical apps.

June 18, 2008

Is Google your next data center? | www.computerworld.com

Some things will be cloud based, MSFT, GOOG and AMZN are all betting on it.  for middle market companies having computing in the cloud may make sense. But it comes with risk

Lee Baler, Vice President/ Director

Lee BalerVice President/ DirectorDIGITAS INC. What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Do any newspapers have a good web strategy?

April 29, 2008

The Capital Times, an afternoon daily in Madison, Wis., this weekend folded its print edition and became an online-only newspaper. | blogs.mediapost.com

Did I help kill the local daily? The Capital Times, an afternoon daily in Madison, Wis., this weekend folded its print edition and became an online-only newspaper.  As an online marketer do I think this is a likely to continue trend and more so, do I feel a tad bit responsible or guilty about The Capital Times.

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