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Laurence HellmanSeptember 5, 2007
Vera, Vera off the Mall: Will You Help Kohl's This Fall?
Analysis of: Vera Wang Set to Dress Up Kohl's | online.wsj.com
Author: Laurence Hellman, Independent Consultant, Laurence Hellman
The upcoming introduction of Simply Vera is a major initiative by Kohl's to update and energize a slightly tired sportswear vendor/  brand structure. This is a big development in a month chock full of major launches among key retail players: in addition to Vera Wang at Kohl's, we have...
Martin BrillAugust 27, 2007
Vera Wang's New Line Is The Most Expensive Apparel Brand At Kohl's
Analysis of: Vera Wang Set to Dress Up Kohl's | online.wsj.com
Author: Martin Brill, Managing Partner, Sweetwater Consulting LLC
1.In department stores, it is very rare that the most expensive line in a department ever does well. 2. It is unlikely that the typical Kohl's customer ever heard of Vera Wang. 3. Kohl's advertising campaign on this brand does not speak to their moderate customer base. 4. Vera Wang's designer line will...
Raj MehraAugust 27, 2007
Thoughts on the impact on third quarter earnings from the crisis in subprime mortgages
Analysis of: Bank Profits May Well Suffer, but Credit Crisis Hardly Leaves Them Defenseless | www.nytimes.com
Author: Raj Mehra, President & Founder, Chelsea Advisory Services
Several banks will be closing their third quarter soon. The credit crisis intensified in the third quarter - what impact should we expect to see from the bankruptcies, plummeting market values, the virtual demise of the collateralized debt obligations market etc. - Some banks will write down goodwill...
Raj MehraAugust 20, 2007
Some of the Red Flags to look out for
Analysis of: How Missed Signs Contributed to a Mortgage Meltdown | www.nytimes.com
Author: Raj Mehra, President & Founder, Chelsea Advisory Services
       The debacle in subprime bonds was side stepped by some investors. They were able to spot warning signs while others ignored or missed them. A lot of this information was in plain sight. Others could have found the same red flags, if only they knew what to look for
Jason KraAugust 3, 2007
Kohls will surely succeed w/ Vera as they did w/ Chaps & Daisy
Analysis of: Vera Wang Set to Dress Up Kohl's | online.wsj.com
Author: Jason Kra, Owner, Total Sports Resources
    Relevant names but private label control will generate sure results for kohls in this new brand.  branded product created specifically for Kohls is like branded retail w/ a private label mentality of control.  This will be a huge success for Kohls and will follow other...
Martin BrillJuly 18, 2007
Abercombie & Fitch Apparel Is A Natural Fit For Europe
Analysis of: A&F sets sights on Europe | www.retailingtoday.com
Author: Martin Brill, Managing Partner, Sweetwater Consulting LLC
The Abercrombie & Fitch brand is percieved as edgy, sexy and contemporary American fashion, making it a perfect candidate for European expansion. The company is growing its top line by inceasing square footage in the U. S. as comp store sales have been generally flat. The London store...
Martin BrillJune 11, 2007
Undeterred by Foul Weather and the Economy, Guess Continues Spectacular Growth
Analysis of: Guess Steps on the Gas: Overseas Drive Helps Company's Growth Soar | www.wwd.com
Author: Martin Brill, Managing Partner, Sweetwater Consulting LLC
With almost flawless execution of their global retail strategy and powerful brand extensions, Guess continues its dramatic growth in revenue and profit. Offering no excuses about the weather, high gasoline prices and a soft housing market, Guess reported that U.S. same-store sales for their first quarter...
Martin BrillMay 30, 2007
My Space and You Tube Are Changing the Way Young Apparel Brands Get Hot
Analysis of: Talking to a Generation: Brands Turn to You Tube To Spead the Message | www.wwd.com
Author: Martin Brill, Managing Partner, Sweetwater Consulting LLC
Considered to be still in its infancy, You Tube and My Space are growing geometrically, with 267 million viewers combined in March 07’, verses 71 million last year. Freedom of expression, with humor as a trigger, is creating viral marketing phenomena in the world of fashion. Major brands such as Nike...
May 29, 2007
Change in marketing strategy mostly "me too"
Analysis of: Federated revamps marketing plan | www.retailingtoday.com
Author: GLG Expert Contributor
- JCP has become Macy's biggest competitor in many product categories following the Federated/May merger. They launched a rebranding campaign earlier this year.   - The hemoraging of former May Co. customers has rendered the Macy's marketing model of heavy emphasis on direct mail promotion ineffective...
May 28, 2007
Coca-Cola / Pepsi-Cola Acquisitions: Strategic Planning Issues
Analysis of: Coca-Cola Is Said to Buy Vitaminwater | www.nytimes.com
Author: Tom Pirko, President, Bevmark LLC
Pressure to grow in new beverage categories is intense, yet the major soft drink companies are finding the costs and risks of innovation away from carbonated soft drinks to be difficult.   A competitive buying frenzy is about to begin, but can the bottlers, programmed to sell cola, effectively...

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