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Jon Peddie, President

Jon PeddiePresidentJOHN PEDDIE RESEARCH What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Sony’s problems aren’t Blu-Ray manufacturing

September 12, 2006

Blaming Faulty Part, Sony Scales Down World-Wide Launch of PlayStation 3 | online.wsj.com

Consoles are sold on the basis of games – not hardware technology and Sony knows this better than anyone.

Programming the PS3 is very difficult – games may be the delay

There are also problems with yield of the IBM cell processor

Only the Nvidia GPU design is on target and also easy to program.

2008 will be Sony’s year, not 2007

Jon Peddie, President

Jon PeddiePresidentJOHN PEDDIE RESEARCH What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Microsoft is taking it to Sony in Japan with games, prices and production

September 12, 2006

MS to Offer Cheaper Core X360 in Japan Before PS3 | biz.gamedaily.com

Microsoft is taking it to Sony in Japan with games, prices and production

Microsoft is presenting a five point program for the Japanese market:

Better prices

More product available

Custom Japanese games

Cross platform games

Xbox Live Community

Jon Peddie, President

Jon PeddiePresidentJOHN PEDDIE RESEARCH What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Nintendo marches to a different beat

September 12, 2006

Nintendo Reaffirms 6 Million Wii Shipment Target | biz.gamedaily.com

Nintendo does not follow Sony or Microsoft and has led them in many respects

First to offer full backward compatibility across all its platforms

First to offer, wire-free gesture controllers

First to offer handheld game machines

First to offer games for all sexes and ages

Production on target and there is a strong pent up demand

Peter RoithmayrPrincipalPeter Roithmayr Associates LLC What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Lower Priced Version of XB 360

September 12, 2006

MS to Offer Cheaper Core X360 in Japan Before PS3 | biz.gamedaily.com

Lower price in Japan could mean a lower price in the U.S.

Timing of lower price introduction is interesting.

Sales in Japan should increase.

Peter RoithmayrPrincipalPeter Roithmayr Associates LLC What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Next Generation Hardware Shipments

September 11, 2006

Nintendo Reaffirms 6 Million Wii Shipment Target | biz.gamedaily.com

Sony's cut back on PS 3 shipments could be a good sign for the Industry.

Microsoft and Nintendo will benefit.

The PS 3 will be a "sell out" through the end of Sony's Fiscal Year.

Peter RoithmayrPrincipalPeter Roithmayr Associates LLC What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

The News Isn't That Bad!!!!

September 11, 2006

Blaming Faulty Part, Sony Scales Down World-Wide Launch of PlayStation 3 | online.wsj.com

I disagree with this analysis.

Sony will win the war!!!

Jon Peddie, President

Jon PeddiePresidentJOHN PEDDIE RESEARCH What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Major move for game industry with targeted ads

September 5, 2006

Coming To Video Games: Live Ads | www.washingtonpost.com

I see a direct correlation between in content advertising for TV (all forms) and that of the game industry.

I believe our estimates could be conservative considering the worldwide market for all advertising is estimated to be over $380 billion annually and growing at 6 to 8% a year.

Approximately $6 billion was spent on US TV advertising to 18-24 year-olds in 2005, and only about $20 million on video game advertising. Total annual online advertising dollars as of 2006 is approximately $17 billion; which makes my $200 million estimate for casual all the more realistic. By the end of 2010 game and game related advertising should be at least $1.2 billion and  growing if advertisers continue to accept the benefits of this relatively new medium. I think someday the value of game advertising and shopping will be in the 10's of billions worldwide but that the tipping point is over five years away.

Peter RoithmayrPrincipalPeter Roithmayr Associates LLC What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Wii Online Games

August 29, 2006

Report: No Online Third Party Wii Games Until Next Year | biz.gamedaily.com

Since E3 Nintendo has been touting its Wi-Fi WiiConnect24 service, but the console may have no online third party support for some time, according to a new report. It would seem that online libraries will not be sent to third parties until 2007.

Jon Peddie, President

Jon PeddiePresidentJOHN PEDDIE RESEARCH What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

The difference between stereo vision and "3D"

August 29, 2006

Fox Sports Conducting 3-D Tests | www.tvweek.com

Stereo vision, with or without glasses is not satisfying long term. Stereo vision is not 3D.

However, 3D models of a game, as the BBC did after the world cup, which allows you any POV, even the ball’s, is very interesting.

Peter RoithmayrPrincipalPeter Roithmayr Associates LLC What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

PS 3 Launch Titles

August 25, 2006

Sony to Show 27 Playable PS3 Games at TGS | biz.gamedaily.com

The months leading up to a console launch are always a crucial period. With about 3 months to go before the PS3 makes its debut, Sony has promised that there will be 27 titles playable at the Tokyo Game Show next month, indicating a good deal of progress in development since E3.

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