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April 18, 2007
Who Is The Decision Maker In Your Behavioral Targeting?
Analysis of: Cingular and Verizon Wireless drop kid phones | www.rcrnews.com
Author: GLG Expert Contributor
Analysis of: Cingular and Verizon Wireless drop kid phones | www.rcrnews.com
Author: GLG Expert Contributor
Common failure in behavioral target marketing. Who is the leader..?
March 30, 2007
AT&T’s Success Will be Based on “Three Screen” Execution
Analysis of: Hasta La Vista, Cingular | www.wirelessweek.com
Author: James Meyers, Chief Executive Officer , Alpha Media
AT&T’s Success Will be Based on “Three Screen” Execution
Analysis of: Hasta La Vista, Cingular | www.wirelessweek.com
Author: James Meyers, Chief Executive Officer , Alpha Media
The New AT&T looks much like C. Michael Armstrong’s vision for the Old AT&T
Execution of marketing, ease of Use and operations will be key to the success of the AT&T’s “Three Screen” experience
March 20, 2007
Viacom Wants to do What it Does Best: Sell Advertising
Analysis of: Viacom in $1 bln copyright suit vs Google, YouTube | today.reuters.com
Author: James Meyers, Chief Executive Officer , Alpha Media
Viacom Wants to do What it Does Best: Sell Advertising
Analysis of: Viacom in $1 bln copyright suit vs Google, YouTube | today.reuters.com
Author: James Meyers, Chief Executive Officer , Alpha Media
1.Viacom is one of the most advertising savvy media companies.
2. Will the Digital Millennium Copyright Act protect Google / Youtube as they profit dearly from other’s copyright?
March 16, 2007
Mobile Content Exclusives Come at Large Cost
Analysis of: Carriers Locked in Content Land Grab | www.brandweek.com
Author: James Meyers, Chief Executive Officer , Alpha Media
Mobile Content Exclusives Come at Large Cost
Analysis of: Carriers Locked in Content Land Grab | www.brandweek.com
Author: James Meyers, Chief Executive Officer , Alpha Media
Extremely large upfront costs for the carriers
March 14, 2007
Getty Images – Does Scoopt add up to more than citizen news?
Analysis of: Scoopt Gets Scooped Up | www.forbes.com
Author: GLG Expert Contributor
Analysis of: Scoopt Gets Scooped Up | www.forbes.com
Author: GLG Expert Contributor
Getty Images has taken a beating in the market over the last year and there has recently been speculation that they should have bought JupiterImages. But, their acquisitions strategies have always been focused on bringing real value to the company - more than knocking out a competitor for a high...
March 13, 2007
Yahoo & Flickr –Monetizing the value of the network and usability!
Analysis of: How Yahoo Blew It | www.wired.com
Author: GLG Expert Contributor
Analysis of: How Yahoo Blew It | www.wired.com
Author: GLG Expert Contributor
General analysis coming out regarding Yahoo is that they have missed the boat. This is also true in relation to Flickr. Implications are that there is little opportunity left. However, even in light of many mistakes on the part of Yahoo, users continue to use Flickr. Flickr has amassed...
February 15, 2007Yahoo Focusing on Premium Ad Inventory
Analysis of: Yahoo Loses, Founder Wins on YouTube Deal | blogs.business2.com
Author: Bart Barden, CEO and Owner, Red Zone Digital
The deemphasizing of user generated video could be a great strategy to attract more valuable advertisers and keep video product eCPM's high.
February 13, 2007Is Yahoo Panama Too Late?
Analysis of: Friendster Using Google Search and Ads | blog.searchenginewatch.com
Author: Bart Barden, CEO and Owner, Red Zone Digital
Key Point 1: Yahoo has been losing publishers to Google prior to Panama LaunchKey Point 2: Usage and reach decrease could impact Panama's effectiveness from a monetization perspective
February 9, 2007Mobile Advertising Needs Standard Products for Growth
Analysis of: Companies Vie For Ad Dollars On Mobile Web | www.rhythmnewmedia.com
Author: Bart Barden, CEO and Owner, Red Zone Digital
Executive Summary:Although mobile device usage is growing, the % of advertising dollars being spent on mobile is not proportional to the growth. Several smaller companies are trying to position themselves to bridge the gap.Key Point #1: Standardization will drive more growth.Key Point #2: ...
October 12, 2006
YouTube Gets Googled
Analysis of: YouTube's New Deep Pockets | www.businessweek.com
Author: Paul Connolly, Independent Consultant, Paul Connolly
YouTube Gets Googled
Analysis of: YouTube's New Deep Pockets | www.businessweek.com
Author: Paul Connolly, Independent Consultant, Paul Connolly
Google expands its core competency to generate advertising revenues.Broadband internet usage is on the rise.Google gets sticky.
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