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November 15, 2007Apple iPhone Intro: UK stronger Early Uptake than Germany
Analysis of: iPhones poised to hit Britain and Germany | today.reuters.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Apple iPhone's European entry should be met with success, perhaps somewhat prior to its first price discount, which will likely happen right after the holidays a la AT&T. However, there will be significant differences between the O2 market entry in the UK and the Deutsche Telekom entry in...
November 7, 2007Microsoft and Google are Re-Inventing Web Advertising
Analysis of: Google vs. Yahoo, Where is Microsoft? | www.ftchinese.com
Author: Jeffrey Molander, CEO, Molander & Associates Inc.
Microsoft, like Google via Doubleclick, is busy "reinventing and rethinking the whole business model of online advertising..." (Steve Ballmer) Yes, MSFT, is chasing GOOG as it races toward opening up new, performance-based media and ad cost models but MSFT too is looking to re-define ad models in a...
November 5, 2007
Many Ways to Get Around Pagerank
Analysis of: Google Scares The Search Crowd | www.forbes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Many Ways to Get Around Pagerank
Analysis of: Google Scares The Search Crowd | www.forbes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
All of these "parking" sites use paid search & direct navigation to circumvent low organic search result rankings. But social media doesn't necessarily hinge on search - it's more about friends & application sharing.
November 2, 2007
Good Luck - Ask Ebay Before Attempting
Analysis of: Microsoft Threatens to Terminate Xbox Live Cheaters | www.pcworld.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Good Luck - Ask Ebay Before Attempting
Analysis of: Microsoft Threatens to Terminate Xbox Live Cheaters | www.pcworld.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
This reminds me of fraudulent sellers on ebay who cheat people and then are supposedly banned from ever selling again. And if anyone knows that software is always at risk for being hacked, it's Microsoft.
October 29, 2007Motorola is in a Tail-Spin: Don't let the Numbers, or the Analysts, Fool You
Analysis of: Moto's Signs of Hope | www.unstrung.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Beating low expectations does not beget a turnaround. Motorola's handset, software, and strategic problems forebode continued failure, especially as Apple, Google, and an ambitious Nokia plot a rejuvenated customer experience. Motorola, on the other hand, sits on their RAZR.
October 26, 2007Google International: Greater Market Share Now, Distancing from the Pack to Come
Analysis of: Google sets sights on Europe growth | www.ft.com
Author: Kenneth Eisner, Principal, Eisner Consulting
The assertion that Google has a lot to learn in its international efforts couldn't be more over-stated. Google has had success in the international environment, including greater market share than in the domestic market, that every Internet company would covet. This analysis delves deeper...
October 26, 2007Google Risks Missing Social Media Train, Facebook Aside
Analysis of: Google Scares The Search Crowd | www.forbes.com
Author: Jeffrey Molander, CEO, Molander & Associates Inc.
Google doesn't 'get' social media and their pandering to entertainment media via "Universal Search" offers proof. Need more? Microsoft just moved on Facebook. Google has compounded their missed opportunity with social media by letting company politics seep into their PageRank update. ...
October 23, 2007
Full or Partial Credit, Google Remains Dominant
Analysis of: Google Gets Undue Credit for Ad Conversions | www.pcworld.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Full or Partial Credit, Google Remains Dominant
Analysis of: Google Gets Undue Credit for Ad Conversions | www.pcworld.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Atlas DMT has the ability to weight conversions based on a person's online ad exposure & actions. And if it ends with a Google search, click & sale/action, then Google still commands the majority of the attribution.
October 22, 2007Falling to Meet their own High Standards: Apple's Encounter with Greenpeace follows the Closed Platform and iPhone Price Cut
Analysis of: Apple iPhone Contains 'Hazardous' Chemicals, Greenpeace Charges | news.yahoo.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Apple stands on a pro-consumer podium, and, even if they don't declare a pro-green stance (and they have), they will be subject to intense scrutiny when they don't meet high standards. This Greenpeace example is just another example, atop their non-consumer friendly "closed" platform or the price...
October 22, 2007Nokia's Navteq Move Signals It Will Play with the New Big Boys of Wireless - Google & Apple
Analysis of: Nokia Does a Map Deal, Signaling Strategic Bet | www.nytimes.com
Author: Kenneth Eisner, Principal, Eisner Consulting
Nokia's Navteq move, though likely overpriced, hints at an important mobile strategy, one that Motorola, Samsung, Sony, AT&T, and T-Mobile have yet to conceive. By going after the mobile web platform, they are competing with the new big boys of wireless, namely Google and Apple and Internet...
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